March 13, 2013

It Cosmetics Tightline Full Lash Length Black Mascara Primer Review

It Cosmetics Tightline Full Lash Length Black Mascara Primer3

It Cosmetics Hello Beautiful! Anti-Aging Color Collection will be premiering the 18th on the Q. This set includes the new It Cosmetics Tightline Full Lash Length Black Mascara Primer and you MUST get the set just for this super cool mascara.

Seriously, bestest tool ever. What’s it do? Exactly what it says! It literally tightlines your upper lash line! Wha?! Mascara that tightlines?

How’s that work?

Take a look!

It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics Tightline Full Lash Length Black Mascara Primer gets a worldwide launch in this new set from It Cosmetics so in order to check it out you’ll have to indulge in this one day only set. I’ll tell you more about the set soonish including a review of all the contents but today I really wanted to share the word of the mascara with you!

It Cosmetics Tightline Full Lash Length Black Mascara Primer Spring 2013

This innovative mascara allows you to coat lashes into a fluttery, natural finish but that isn’t all! The super skinny applicator allows you to actually achieve a tightlining effect along your upper (and lower lash line) by wriggling it into the space between your lashes and under the root. I thought at first it might not work due to the skinny brush but the brush actually creates a full set of fluttery lashes (no real volume but some very nice, natural length) while pulling EVERY single lash from tip to root up and outward.

Wriggling the brush in just the right way allows mascara to nudge under your lash line to create a tightlining effect. Now it can be used alone or in conjunction with your favorite mascara of choice. Alone it has a fluttery natural lash effect so adding a volumizing mascara into the mix will definitely produce more drama!

Crazy right?

Possibly the best mascara tool in my arsenal at the moment. I took some photos before and after below but it’s something you have to see in person to get the full effect!

I always find tightlining a pain as I can never keep my eye from twitching as I get under the upper lash line but this is a snap to use as you’re using it as you would mascara but the thinner applicator allows you to nudge it gently under your lash line.

It Cosmetics Tightline Full Lash Length Black Mascara Primer Before After

Hopefully It Cosmetics launches this outside of the set at some point for now you can grab it come March 18th in the new It Cosmetics Hello Beautiful! Anti-Aging Color Collection which will be available at (it’s shows sold out right now but will pop up during the official ONE DAY ONLY launch next week!).

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Nanalouu

    It’s called a mascara primer, so are you supposed to apply more mascara over top? Did you think that’s necessary?

    • the Muse

      you can use it as a mascara nana or follow up with a mascara of your choice. up to you!

  • melissa

    neato! thanks for the review. I can see in the “after”shot how it looks like it would if you tightlined with regular liner. Very cool.

  • Diane

    Great review!! I also think this may be the best LOWER lash mascara ever bc of how thin the brush is!!! Also I like to use it after mascara bc I use so many mascara coats to get my lashes to look fake and this wand helps declump!! I agree with you it’s one of my favorite makeup tools at the moment =)

  • Ana Reczynski

    Wow…that made your lash line look dark and thick….I’d say it works nice…and easy for those who don’t like to thigh line using a liner…cool product!

  • Chynna

    Thank you so much for posting this! I had my eye on this ever since I saw it in the QVC Insider and was considering purchasing the set just for this but had my doubts. This is a big help. I look forward to your thoughts on the powder foundation. I’ve got pink undertones and many of the foundation colors on QVC are too yellow for me.

    • the Muse

      hi chynna this and the new blush stick that comes with the set is actually WELL worth the pick up ;-D I’ll be reviewing foundation for you shortly ;D

  • Theresa

    Love this product. You can’t see my eyelashes with out this product. I don’t have to use any eye liner with this product. Love it..

  • Carla N.

    As soon as possible, I am SO going to try this as a primer with my Blinc mascara!

  • Dita

    I just saw that Innisfree has something kinda like this (mascara with the skinny wand) I kinda wanna try it, eventhough it’s not exactly THAT much cheaper. Idk haha I have ssssoooo many mascaras at home! I don’t need more mascara, but I’d always want to try new ones 🙂