March 15, 2013

It Cosmetics Vitality Flush Color Stain Stick Review & Swatches

This was provided to me by a brand for review but all opinions expressed are my own

It Cosmetics Vitality Flush Color Stain Stick 1

Oh you are so going to love the new It Vitality Flush Color Stain Stick that launches as a special value on Monday in the new It Cosmetics Hello Beautiful Anti-Aging Color Collection!

It Cosmetics took everything I love about Vitality Lip Flush Anti-Aging Lipstick and basically tucked it into this AWESOME cheek stain!

Take a look!

It Cosmetics Vitality Flush Color Stain Stick

Je Ne Sais Quoi is my favorite shade of Vitality Lip Flush Anti-Aging Lipstick as it gives my lips that just bitten natural shade of pink! It’s the perfect MLBB (my lips but better) lip balm slash lipstick slash lipgloss product. If you love it as well you can just think of It Cosmetics Vitality Flush Color Stain Stick as a bigger version of it for your cheeks!

This twist up tube houses a gorgeous shade of pale translucent pink stain that you can use to give your cheeks a cheerful pop of pink color (you can use it on your lips too! Ahhh multitasking beauty I love you!).

Be warned though it is VERY hydrating. I dunno how but it actually has more of a glossy feel and texture than the actual lipstick. This means it might not play friendly on oily skin. However, if you’re drier it glides easily onto even the driest of dry skin! In my swatch you can’t really see the shade but it warms up to a baby pink on skin with a dewy finish on cheek bones. It’s very moisturizing and contains plum oil, cherry oil, and shea butter as well as Argan and Jojoba which makes it ideal for those with dry or aging skin that need a blush which will sit happily on cheeks and not sink into fine lines or cling to drier skin. Wear time proved excellent for me as well after the dewiness wears away my skin is left delicately tinted for a solid six hours with minor fading into seven.

It Cosmetics Vitality Flush Color Stain Stick 3

It Cosmetics Vitality Flush Color Stain Stick Swatches

If you desire a sheer wash of natural color and love dewy to the touch blushes I think you’ll adore this color stick!

It’s available EXCLUSIVELY in the It Cosmetics Hello Beautiful Anti-Aging Color Collection that’s available as a special sneak peek today at and will launch officially on Monday on the Q.

This was provided to me by a brand for review but all opinions expressed are my own

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Tammie

    I wonder if this would work on the lips? I like that it is more glossy haha

    • the Muse

      it actually looks freaking awesome on lips…really a high shine!

    • the Muse

      apply very little, blend out as much as possible, it’ll prevent the dewiness. OR set with a buffing of powder.

      • Susan West

        I love the product but I did not like the tackiness,I am going to try either setting with a powder blush or tran. powder,thanks for the reply,I do LOVE IT cosmetics and this product is a keeper for sure : )

        • the Muse

          it is VERY moisturizing. your best bet is to place the heels of your palm on your cheeks and kinda swipe it upwards into your cheeks, it removes a lot of that dewiness. Setting with powder will also help. let me know if it works out for you! did you like the tightliner primer?

          • Susan West

            Yes and no,lol,I am thinking I did not really know how to apply it,I did as the box said and I think it was a good primer but not exactly what I would call “tightline” though it did give some base of lash definition I am looking forward to watching her demo it on QVC,loved the foundation,love her brushes,it was my first time trying her mascara and I loved it!

          • the Muse

            susan you have to wriggle it under your lash line 😀 it’s a little challenging at first but gets easier with a few times ;-D it’s actually really a funky product def try again ;-D curl prior, that will help you! I love her stuff too…her mascaras are great, blushes, etc and the concealer MY fav!

  • Susan

    Oh I love the look at this product! I was just thinking the other day that’d I’d love sort of a combination of a moisturiser and a blush.

  • Karena

    Hi Muse! Thanks so much for your excellent review. I am considering the TSV, and wondered if you may have time to assess whether this shade and texture is identical to the JNSQ lipstick? I saw some video of the Show Stopper presentation on Canada’s Shopping Channel, and this stick looks more sheer and more glossy than the lip vitality lipstick. It also seems more sheer and more glossy in your pic above. I would love that, but just curious…
    Thank you very much any feedback.

  • Shadia

    OMG. The Vitality lip stains that you introduced me to are my absolute faaaaaaavorites! I cannot wait to try this out! Darn you, Muse–how dare you feed my addiction, lol!