Good news for the piggy fans out there as Maybelline Eye Studio Color Tattoo Pure Pigment Eyeshadow are launching for Fall 2013. Maybelline Color Tattoo Pure Pigment Eyeshadow will prove a unique product for the drugstore market as I can probably name, on one hand, the brands that offer such a product.
Granted, the online world is filled with pigment eyeshadow options in an array of gorgeous colors but not many brands at your local drugstore are offering them are they? Color Tattoo Pure Pigment Eyeshadow ($7.99) will definitely be a big pull for the drugstore beauty babes out there. L’Oreal was the last brand to do HIP Pigments if anyone remembers those and I believe NYX still offers their loose pigments but outside of that I can’t think of many brands doing a similar product at the moment.
Take a look!
If you’re an internet user and you spend your online life on beauty blogs and discovering new Etsy Shops and Etailers you probably already have enough pigments to fill a train case or two or three… As a makeup lover I try to avoid Etailer Mineral companies as I have an addictive nature and with the array of colors they offer plus new collections often it would be hard to me to say no to hauling everything in sight.
That’s not to say I don’t have my fair share of pigments from a variety of online shops. I just tend to try NOT to follow these shops often as they are an addicting makeup habit to have.
Maybelline will offer their Color Tattoo Pure Pigment Eyeshadows in twelve shades so you’ll have a good deal of variety but not so much that you’ll be overwhelmed nor will your addictive nature, I must collect them all disease kick in too hard. Each comes in a small screw top pot and has 0.05 oz per pot at $7.99 each. I don’t really see any sizes listed on many mineral sites…they just dub their shadows as being either sample or full size. I imagine they are the same size as Maybelline’s version or perhaps even a little bigger and most are cheaper as well ranging in at around $5-$6. Let’s not forget they also offer a bigger shade selection.
You have to keep in mind not everyone is an online shopper so Maybelline’s version could potentially prove exciting for the drugstore shopper.
These are loose pigments that promise an intense color payoff with a blendable yet buildable formula. They come in a variety of finishes from what I tried so you’ll have mattes, shimmers, and satins to choose from.
Buff & Tuff
Never Fade Jade
Wild Gold (Forest Fatale outer lid)
My personal experience with them varied. Some shades I loved and felt applied great and others weren’t as great and applied crummy. Some of the satin/semi-matte formulas such as Brash Blue, Potent Purple, Never Fade Jade, and Black Mystery proved difficult to blend. These shades applied drier and sometimes patchy. They needed extra TLC to get onto my lid correctly so I recommend a cream base of some sort so they apply smoothly.
I think all the colors vary in terms of pigment. Some had fairly decent pigment and others just seemed to swipe away easily. For example, Pink Rebel appeared pigmented in the pot but it applied sheerer unless I used a sponge applicator to build the shade, Potent Purple had the same issues. Ironically the semi-matte finishes which I had the most problem applying were the most pigmented however, they along with a few other shades stained my lids (see my swatch below after removing with eye makeup remover and washing my arm with oil cleanser for an example of the staining effect).
Some of the shades had a faded out look so the entire “Color Boost Technology” that “offers superior color intensity” wasn’t happening here. It just depends on the shade really…some you’ll find are more pigmented than others. I find they are best built up with a sponge tipped eyeshadow applicator to get the best intensity and color pay off and also this aids in avoiding fall out. With a regular eyeshadow brush you’ll find they have a sheerer finish.
I liked some of the shimmer colors a lot like Barely Brazen and Buff & Tuff but these were also sheer.
Without primer they didn’t crease on my lid but lost their intensity rather quickly at around four hours. They just have a knack for fading fast. With primer I had a better experience and color remained fresher for an hour or so more. Again, no creasing issues just the shade looked faded out after wear.
I think they make fairly nice companion pieces to Maybelline Color Tattoo Gel Eyeshadows. You can use the cream shadows as a base and top with powder for a more intense look. They actually wear fairly nicely on top of those eyeshadows and remain fairly intense through the wear. BUT that is because the gel shadows already pack a good deal of pigment which in turn amps these up!
Pink Purple and Wild Gold
Never Fade Jade, Brash Blue, Black Mystery
Forest Fatale and Barely Brazen
Buff & Tuff and Potent Purple
Maybelline Color Tattoo Pure Pigment Eyeshadow are an interesting product for the drugstore world. They corner a market that hasn’t really been tapped yet offline and that makes them exciting. I can’t not seeing these evoke some excitement for the beauty drugstore babe….however, the formula isn’t quite on par with what is offered online and this will potentially lose some of the market of experienced minerals and loose powder pigments users and collectors. There are shades here I’d definitely purchase but others I’d avoid because the quality simply isn’t there. Out of the nine colors I tried I’d give a green light to three of them and a thumbs down to the others unfortunately.
I still think they are worth exploring and experiencing for yourself when they hit drugstores for Fall 2013 in July.
What do you think?
Want to try them?