June 25, 2013

Urban Decay Eyeshadow Primer Potion Anti-Aging for Fall 2013

Urban Decay Fall 2013

Urban Decay introduces a newly formulated anti-aging Primer Potion for Fall 2013 today. Primer Potion has always been a favorite product of mine (at least until they changed the packaging) so count me curious about an anti-aging formula as I might as well do something nice for my eyes as a prep and prime right?

Take a look!

Urban Decay Eyeshadow Primer Potion Anti-Aging ($24) is your favorite eyeshadow primer formula that prevents creasing and locks shadows into place but it now comes with benefits!

The new Anti-Aging Eyeshadow Primer Potion supposedly fights wrinkles, improves the tone and texture of your eyelid, creates a subtle, soft focused effect, wakes up tired eyes, and aids in minimizing the appearance of redness, imperfections, and crepiness.

Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help to prevent and repair wrinkles and other signs of age related damage. Dermaxyl helps smooth wrinkles while kalpariane plumps, firms, and hydrates the delicate skin of your lids and improves suppleness and elasticity according to Urban Decay.

The news Urban Decay Primer Potion joins the family today at UrbanDecay.com

What do you think?

Review and swatches upcoming later this week!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • Hollie H

    I love the idea behind this. I am almost out of UDPP so I think I will grab this one next.

  • Icequeen81

    sounds great, and something to change he tone of my lids would be nice they are purp/pink ish.

  • K.B.

    Both sound good, but the Primer Potion doesn’t prevent creasing for me. I got my eye on that vitamin spray, though….

  • nicolle

    Sounded promising but the 2nd ingredient is alcohol denat….I wish companies would stop using that. It’s drying to the skin and an irritant..at least for me anyway. I’ll be passing on this.

  • Heather N King

    I already put my order in. Can’t wait to try these! 🙂

  • Becky

    Oohhhh, can’t wait for a review! I have oily lids and the UDPP hasn’t worked for as well ever since a few years ago when they changed the formula (2 years ago?) .. But anti sing benefits.. I could put up with almost Creaseless if it will help not age things! Haha

  • Maggie

    Looking forward to hearing your thoughts on this. You give excellent and thorough reviews so I look forward to finding out how this measures up against the original (either the wand or squeeze-tube version).