October 17, 2013

Urban Decay Anti-Aging Eyeshadow Primer Potion Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

Urban Decay Anti-Aging Eyeshadow Primer Potion

I had to ask myself a few months ago if I really needed Urban Decay Anti-Aging Eyeshadow Primer Potion. So I started obsessing over the fact that I had a slight line across the lid of one my eyes (possibly from sleeping on my stomach with my face smashed into the pillow. BIG NO people don’t do that! I can’t help it though, it’s my sleep position of choice! Note to self buy silk sheets, less eye wrinkles that way!). I think I might have invented the the line I’m not sure…I do that sometimes…believe me when you reach a certain age you’ll start analyzing every single pore, nook, cranny, and line on your face too.

So how anti-aging can a primer be?

Urban Decay Anti-Aging Eyeshadow Primer Potion is $4 more than the original $20 version but it also promises that within eight weeks during a clinical study users saw an improvement in fine lines. So hey for four bucks extra I’d go with the anti-aging formula yes?

It apparently contains something called Dermaxyl that helps smooth the appearance of wrinkles and Kalpariane that plumps, firms, and hydrates skin as it improves suppleness and elasticity.

I admit…my eyes aren’t that aging yet that I’m seeing much of a difference when I use it…but if I’m preventing aging somehow, well, I’m happy with that.

I will say one thing….

Everyone complained, complained, complained about the genie packaging but I miss it. Since venturing into tube packaging I just don’t find myself using Urban Decay Eyeshadow Primer Potion as much as I once did. This used to be a staple product for me that I would never, ever apply eyeshadow without but I actually don’t use it as much since the packaging change.

Urban Decay Anti-Aging Eyeshadow Primer Potion Swatches

The texture has a more slippery feel than the matte thinner consistency of the genie packaging. It also feels more like Too Faced Shadow Insurance now to me and I must admit I dislike TFSI with a passion. Luckily it doesn’t have the odd separation issue I’ve run across with TFSI. It blends easily onto my lids however, the slippery formula seems to not really help my shadows lock down and I end up seeing creasing within a four to five hour period where as the old formula held strong for a solid 12 hours. Funny enough Urban Decay never actually claimed the formula changed but users of the old version versus the new can tell in my opinion…..!


The moral of the story is if you’re already a Primer Potion user might as well splurge the extra money for an anti-aging formula! Who knows it might benefit you in the future….but those who miss the old packaging and what feels like a reformulated Primer Potion might not feel the need to indulge.

Do you like the tube formula?

Or do you miss the old genie bottle formula?

Do share!

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Nikki

    I miss the old formula! Lately UDPP & TFSI have done nothing but crease on me everyday, and I’ve switched to MAC Paint Pots. I really think UD changed the formula when they changed the packaging, and I used to love TFSI, but mine is now separated and WILL NOT mix back up. πŸ™

  • Meredith S

    Thanks so much for your review! I got this one in a set for $29 at Ulta about 2 weeks ago that had this and the regular primer potion and thus far I really like it. I do agree that it’s more slippery than the regular primer potion but that hasn’t translated into any creasing for me, I’m happy to say. As far as anti-aging benefits, I’m not really expecting to see any and I wouldn’t really buy it for that anyway. I’m a bit jaded when it comes to cosmetics companies claiming their makeup has anti-aging effects. πŸ™‚ I actually like the little tube applicator too but I never used PP when it came with the other applicator so I’m not the best judge. Oh and thank you for saying shadow insurance never worked for you! All this time I thought I was the only one!

    • the Muse

      you’re lucky! I wish I could say the same…just not getting the same hold I used too πŸ™ I agree! I always feel like the only person alive that shadow insurance doesn’t work for…! everyone raves it but it just doesn’t work for me πŸ™

  • Renu

    I wouldn’t mind paying a bit extra for the anti-ageing. I obsess over my pores as well and think I have a line below my right eye – too much computers and squinting, too little blinking. No one else can see it, which means it’s a dangerous, magical line out to destroy me!

  • Linda Daniels

    I really like this primer…..I have dry eyes-and most primers make my eyeshadow look creepy—or is it creapy? This does not do that….Might just benefit everyone–but for these 57 year-old eyes—it made a difference in my look……..enjoy your blog—I look everyday—but my credit card says ooch!

  • Susan

    I’ve tried this new anti aging eye primer from urban and decay and love it. It works better than the any of the others for me. I love the color because it’s so natural on me I don’t need eyeshadow with it. I like the lightness of the product and will be buying more of this. It works for me. I use it with my naked 2 and love it.

  • Denise

    I hated that dang genie bottle! I once cut open what seemed to be an empty bottle, only to find a HUGE amount of product still inside. I love the new tube, and never noticed any formula difference between the two styles. I have recently started using the anti-aging formula, and like it. It does seem to make my lids oilier, though, leading to creasing issues that never happen with original UDPP.

    • the Muse

      i had the same prob, my eyes are dry too but it still made my lids oily!

  • Quinctia

    I’ve been debating between trying my deluxe sample of this stuff or gifting it away, because I can’t see me liking it more than Greed or Sin. Need the sparkles.

    I actually preferred the genie packaging, too, but moreso because it was easier for me to use the amount I needed. I have had trouble dispensing a small enough amount. I’ve been going with the method of squeezing a small dot on a finger on one hand, pressing the finger on the other hand onto it, and using one finger for one eye and one for the other. It works, but I miss my doe foot.

    I can’t say I’ve noticed a difference in the way any of them have performed in old vs. new packaging. However, I do wonder if you’re inadvertantly overapplying…especially if you had a few bad encounters, now use another primer regularly, and then are coming back to try new formulations/give it another go, but you still haven’t perfeting the “not applying too much” technique.

    • the Muse

      hmm…I should try a smaller amount maybe it’ll do me better? The genie package did allow for sheerer application you’re right!

  • Joy

    Musey, thank you for this review! UDPP was a complete fail on me so it got returned within 3 days of purchase. Never got the chance to form an attachment to the genie packaging.

    May I please ask – you said the product feels slippery, did it take a long time to set? And after setting, did it have a matte or shiny finish? I’m using the Nars Pro Prime right now and it’s fine. But this one has skincare ingredients that I would switch brands for if it performs as well as the Nars.

    • the Muse

      my pleasure! πŸ™‚ it kinda has a slower set for me and remains a little dewy for a bit and sets to a softer, silky finish but not completely matte.

  • Christina

    I was tempted to buy the combo set with this new primer and the old one. The only reason I hesitated is because I read on some blog that someone had an issue with the new formula making their eyes burn!

    I love the original UD primer (never had an issue with the genie bottle) but I also like Too Faced Shadow Insurance. I think at some point I’ll give this a whirl since I love UD and the whole anti-aging thing is especially nice to have around the eye area.

    • Maggie

      I typically experience burning with MOST eyeshadow primers. Everyone’s skin reacts differently to different things so if I were you, I’d give it a whirl.

      My vote is to get it from a retailer with a good return policy. The original UDPP and TFSI both irritate my eyelids like nobody’s business–which is sad bc UDPP remains to be the best performing one of all that I’ve tried (lorac, milani, nyx shadow base, nyx hd primer, bareminerals prime time, kat von d, sephora, mufe). This new anti-aging one is on its way to me though.

      I’m a bit sad it didn’t work for you Muse bc many of your reviews ring true for my eyelids too. I’m hoping this one would be my new HG but not expecting anything really.

  • Shelbi

    I personally use the UD eyeshadow primer in the sin color EVERY DAY! It’s the formula in the tube and I can’t live with out it!

  • Deb

    Muse, here’s what you must do. Get off your stomach! Now! I’m a side sleeper and favor my left side. Now at age 57 I have deeper lines on the left side of my face than on the right side. It’s noticeable. So what they say is true. I’ve been sleeping on satin pillowcases for a few years and its helped, but I started too late and most of the damage was done. So get yourself some silk or satin pillowcases and tie yourself into bed on your back! In 20 years you will thank me πŸ™‚

    • the Muse

      UGH! don’t say that lol! πŸ˜€ I’m terrible about sleeping on my stomach and smashing my entire face into the pillow but yeah, agreed, when possible I def try to side sleep to avoid lines, wrinkles, etc πŸ˜€

  • Christine

    I’ve switched to using the NARS eyeshadow primer as I prefer it more vs. the regular UDPP. However, I do love me some SIN UDPP though. I love the nice wash of colour it gives me. However, I love it the most in if I don’t have time to pop some eyeshadow in top, it’s swish swish with the eyeliner and mascara and out the door I go with a presentable look that looks like I made some sort of effort.

    • the Muse

      I actually ended up switching to NYX’s for a while and also loved MUFE but NARS never did it for me for some reason! Sin is great πŸ˜€

  • sailinggidget

    I’m with you…I miss the Genie bottle! Still using original…haven’t tried the anti-aging yet.

  • Kimryan8

    I miss the old genie bottle too! I miss it sooooo much! The only problem I had with that is sometimes the bottom of it would crack and leak – not sure why.

    Anyhow, the new tube is difficult for me, I put a small amount on my finger but I always get it all over the place. I probably should use a brush but I don’t want to get it all goopy with primer, then I have to clean it, and … I’m lazy I guess. I really miss the old bottle πŸ™

  • Gabby

    You know it’s weird, but until you mentioned it I didn’t even notice that I’ve switched to using other primers more ever since the packaging changed. Even though I actually like the packaging change! Lol – I wonder if the formula changed? It just seems different :/ I don’t reach for it as much as I did before…but this anti-aging bit is making me want to try it out more. And I do love Urban Decay so much πŸ™‚

    • the Muse

      it just seems like it has Gabby….feels very different to me! me too me too πŸ˜€ ud is a fav of mine!

  • Jen

    I can’t get past the separation issue myself with either UD or TFSI. I lay down a little eye cream if my lids are dry, some shiseido SPF 30 for the eyes (the best anti-aging product in my book, UV damage is a major cause of wrinkles next to smoking) and Lorac eye primer. I love Lorac, It’s really the best in my book, locking in colors without creasing for hours, and makes it so easy to layer products.

    • the Muse

      damn wish lorac worked for me but same problem, separation issues sometimes!

  • Vanessa E Brown

    The new formula sucks! I hate the applicator, and the thinner, slippery feel of the lotion. Still seems to work well as far as what is supposed to do. Is there a way to contact the company and complain??!!

    • Isabella Muse

      Visit their website and contact them directly via their contact form, reach out via social medial, or call them on the phone