November 7, 2013

Almay Shadow Softies Eyeshadow Collection

Almay Shadow Softies Eyeshadow Collection

Almay Shadow Softies is a new collection of eyeshadows that have recently launched at Harmons and Bed, Bath, and Beyond. I was so excited to see these as I really love cream shadows and Shadow Softies look like a rather delightful whipped texture! Plus they were a mere $3.99 each!

Almay Shadow Softies Collection Spring 2014

Take a look!

Almay Shadow Softies Spring 2014

Almay Shadow Softies look like a whipped shadow formula that promise a lightweight, crease-free texture but they are a powder. They are available in six matte shades and six metallic ones.

I snatched up a bunch of these when I saw them at Bed, Bath, and Beyond recently because they looked rather delightful Each pot is 0.07 oz in size so they look small but they are actually quite large!

Almay Shadow Softies Eyeshadow

I’ll review and swatch these shortly but here’s my favorite shade Creme Brulee.

Almay Shadow Softies

Isn’t it lovely?

Can’t wait to try these out!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Christina D.

    Hey Sista! I saw these at Harmon’s and thankfully the display had a tester. The seal was still on it but when I opened it, I was surprised that these aren’t a cream, or something like the Maybelline Color Tattoos. They are powder shadows, and judging by the one I swatched, crappy too (not surprised because Almay eyeshadows suck). Where in this formula is is whipped — or does Almay think they’ve got us whipped with another crappy release?

    • the Muse

      WHAT NOOOOOOOOOOOOOOOOOOOOO I didn’t test them out didn’t even see the tester this is AWFUL NEWS! I’m devastated! I didn’t try them yet so now I think I have to return!

    • Tina

      I bought few of the colours. They are really interesting, initially the top “layer” (very thin) is in powder format. But as you go through the shadow, they turn into cream format.

  • Christina D.

    Like I said, I was so glad there was a sealed tester tethered to the display. It was Lilac, a color I def would have bought, but as I was expecting a cream or whipped shadow, I was disappointed to start. Then I swatched the thing on my arm…nothing but a light, sheer dusting of lilacy powder. Right back it went.

    So then I went back to the office and instead indulged — with the 20% off special — at!

  • Christina D.

    P.S. They are more like the CoverGirl shadow pots that had us all thinking intially they would be creams. Those were (crappy) powders, too if you remember.

    • the Muse

      YES!!!!!!!!!!!!!!!!! that was flying around about how the CG ones were whipped! DAMNIT THEY LOOKED so pretty too!

  • Megan

    I’m wearing the Creme Brulee shade right now, actually. It’s nice, but kind of sheer. I used my finger to apply it to my lids over MAC’s Painterly, and that seemed to get a nice bit of color on there.

  • Adrienne

    Thanks for the heads up Muse. I found them at my BB & Beyond and the display was still full. I was tempted to grab one of each like you but I refrained. I also used the tester with the lilac color and wasn’t impressed but my hand doesn’t wear UD primer which may make a difference. I picked up the 160 Midnight Sky because it looked so decadent. I hope with some primer I can get a good color pay off. No idea what to put with it but I like the blue and they don’t have anything that rich in any of their other intense eye collections.

    • the Muse

      I haven’t tried them yet Adrienne so hopefully with primer they’ll be ok…sadness if they stink 🙁

  • Rebecca

    I hate to be a downer, but Revlon owns Almay, and both companies have awful eyeshadows. :/ I don’t understand how their eyeshadows in the 80’s and 90’s were so much better. It’s 2013, just give us a good pigmented shadow already!

  • sjgs

    This packaging for some reason reminds me of shadows from the late 60s/early 70s – like Yardley ish.

    That being said, yeah, Revlon’s and Almay’s shadows were MUCH better back in the day. Lots of pigment, went on super smooth, awesome in general. The only ones I like now are the Illuminance and that’s because I wear them knowing the ultimate result will just be a casual “glow” not an eyeshadow that actually stays on.