November 5, 2013

Shiseido Fullmake Washable Base Review & Swatches

Shiseido Fullmake Washable Base

Shiseido Fullmake Washable Base was released earlier last Spring in Japan and is the first washable makeup base. What’s this mean? Basically it allows you to wash away your makeup with warm water, nothing else! Shiseido Fullmake Washable (FWB) frees the makeup user from the hassle of removing makeup as this new primer will transform your cleansing routine by allowing your makeup to become easier to remove without the need of anything else but warm water.

Crazy right?

I use eye makeup remover, cleansing oil, and follow up with a foaming cleanser and sometimes a scrub as well so perhaps three to four products a night to remove my makeup. Imagine a simple base you apply prior to your makeup that allows you to use water to remove it at the end of the night. How much money and time would you save?

Let’s take a look at the Shiseido Fullmake Washable Base!

Shiseido Fullmake Washable Base 3

Shiseido Fullmake Washable Base is a creamy moisturizing primer that’s a pale yellow almost white shade. The primer is nicely hydrating and eases the way for my foundation. Shiseido actually created it with a brightening powder so it lightly evens out my complexion and eases dullness creating a smooth, brighter appearance. It’s suggested to use two pearl size amounts when applying, I used about this much myself maybe a little over! The primer does apparently allow foundation to wear longer and fresher since I got a solid six hours out of regular foundation without a problem.

Shiseido Fullmake Washable Base Swatches

Shiseido Fullmake Washable Base Swatches 1

The base of the primer was created with a Shiseido developed ingredient called Veil Action Polymer which is what allows foundation, eyes, and even lip products to easily wash away using simply water.

There isn’t anything special you need to do with the primer, simply apply it as the first step in your makeup application and you’re ready to apply your foundation, eye makeup, etc…..

I didn’t try it on my lips however, I did apply it all over my face and I closed my eyes and patted it onto my lids and around my lash line as I was curious how it would do removing powder eyeshadow and cream eyeliner.

It actually does do exactly what it says it will do. At the end of the night all I need is warm water to remove my makeup. Now…I did learn that it will not remove waterproof or even regular mascara very well! It’ll remove foundation, blush, even eyeliner, and powder eyeshadow easily! But waterproof/regular mascara it will not work with so when you go in to clean your face you’ll find streaks of mascara running down your face.

Below I removed Urban Decay Perversion on my arm with a cotton pad soaked in water….as you can see it still shows an imprint of the liner after scrubbing hard.

Shiseido Fullmake Washable Base 5

Below I applied the primer and proceeded to apply Urban Decay Perversion eyeliner on my arm. I soaked another cotton pad in water and swiped it across my arm and it removed easily without any scrubbing and no imprint remains!

You simply have to dab water onto your face and press it lightly with your palms to remove your makeup. I also massage my face gently as I go in circular motions. The warm water breaks makeup easily! I follow up with a damp wash cloth as well to get everything off.

Shiseido Fullmake Washable Base 7

Shiseido Fullmake Washable Base 6

This is a more convenient product for those that wear lighter makeup. I really liked it because it could potentially save money as well as time but I tend to wear mascara and this isn’t exactly user friendly when it comes to removing it.

Shiseido Fullmake Washable Base is an excellent way to remove makeup quickly plus getting the added benefit of an excellent primer that preps skin beautifully for makeup while allowing foundation to wear longer. If you wear light weight makeup and perhaps no mascara I see it becoming an HG (holy grail) makeup primer.

You can grab it from for as little as $16.

Muse Approved.

This is quite an interesting product worth checking out!


I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment.

Leave a Comment


  • yalingie

    oh my god. i think i need this. i think that i really need this in my life. *____*

  • Stephanie A.

    I saw an informercial type thing on youtube when this came out and I wasn’t convinced. But I can’ believe it actually works!!!

  • Sara

    It sounds great, but I don’t know if I colud wash my face only with water after the entire day…


  • Lemony Licks

    I saw the demo for this a while ago and good to see that it lives up to its claim!

  • Laurinha

    Hi Muse!
    Did you try it with sunscreen? I mean, first FWB, then sunscreen, foundation etc…..

    • the Muse

      i typically apply my skincare prior to any makeup. Facial mist, toner, serum/essence in the AM, moisturizer, SPF and than I do my makeup…I don’t use FWB prior to skincare. It’s the first step prior to makeup.

  • Deb

    Muse, shut the front door!! Are you kidding us? This sounds like magic. So are you saying that except for mascara, you can clean your face well enough with warm water to just wash and go? Did you put on any skin care products after using just the warm water to wash? Did you swipe with a toner afterwards just to verify everything came off? Sorry for so many questions, I’m just bouncing around in my chair with excitement right now. I don’t see myself doing this all the time but it sure would come in handy on those late evenings when you don’t want to do the full ritual.

    • the Muse

      that’s it! πŸ™‚ and yes I actually used sea breeze after and aside from neck (I seem to develop alot of grim around this area) my entire face swiped clean on the pad πŸ˜€ I do my normal skincare prior to any makeup application. I agree it’s good for the lazy days but not always :)D

  • Kylie

    I saw this on YouTube and was amazed by it. It seems too good to be true, but upon your review, I quickly placed an order for two on Adambeauty. XD I can’t wait to use it! πŸ˜€

  • joanne

    Omg i need to buy this! I just found out that Rakuten sells it for 10$! Have you ever bought something from this website?

    • the Muse

      i haven’t joanne be careful where you place an order as many fakes of Asian products are on the internet/ebay/online shops/etc

    • dtan0914

      I order from Rakuten all the time! They’re a Japanese online marketplace similar to Amazon and they even bought out here in the US. Definitely reliable.

  • Jes

    Omg. So awesome. I’m going to Japan over New years. This is now on my shopping list! Thanks Muse!

  • Shadia L.

    OMG MUSE. You SLAY me–or rather, my wallet. This sounds ah-MAY-zing! I’ve got to buy it, and it’s all your fault……THANK YOU SO MUCH ILOVEYOU.