Oh it’s on today and official! You NEED the It Cosmetics Naturally Pretty Eyeshadow Palette. What?! I’m recommending an ALL matte eyeshadow palette? Has hell frozen over? Is it raining fire? Is the WORLD COMING TO AN END!?
No, no, no, and no.
I know I don’t like matte shadows sometimes but I’ve been sleeping on my stomach again with my head smashed into a pillow and my fine lines are looking kinda rough and these soft, silky, buttery mattes are a god sent. They apply like a dream, they wear elegantly, the texture…Oh I can gush all day.
Take a look!
It Cosmetics Naturally Pretty Eyeshadow Palette contains 14 0.028 oz all matte eyeshadows (aside from a transformer shade but more on that later). It comes housed in a soft to the touch velvety compact (Just like Urban Decay Naked Eyeshadow Palette’s packaging) featuring a full size mirror.
Now It Cosmetics has labeled this as Volume 1 which excites me because that might mean more are the way and if so I must own every single Volume they create.
These are silky, smooth, easy to blend, slightly powdery but not dry, velvety, buttery, gorgeous eyeshadows. They are so soft they literally melt across your lids during application. Although slightly powdery they aren’t dry nor do they have fall out issues. Each shade was developed with skin loving ingredients and have an anti-aging formula according to It. They have a beautiful airbrushed smooth appearance once applied, a finish I’ve never been able to achieve with matte shadows before. These aren’t dry, they don’t tug during application, nor are they patchy. It’s truly a mind changing matte formula because if you’re love your sparkles and shimmers you’ll likely say, “All matte? No way!” but give these a try as they will forever change your mind about mattes. They have excellent pigmentation as well!
Soulful, Mocha, Violet
Sheer Joy, Soft Light, Warmth
Midnight, Noir, Love
Sunrise, Sunset, All Heart
Java and Iconic
They really cover a nice range of shades in this palette from soft base shades like creamy beige to delicate roses and sunny bronzes as well as deeper darker shades for more elegant looks.
On top of the 14 shades you get a one Transforming Pearl Eyeshadow as well. This is a soft shimmery beige white pearl that be used under over over shades to add a touch of radiance or the lighter up some of the more darker shades. I swatched it on top of the few swatches below so you can get an idea of what it does but it is hard to see in swatches and looks best on lids.
Love with Transforming Pearl on top
If you’re going to buy one palette this year you best make sure it is the It Cosmetics Naturally Pretty Eyeshadow Palette because it’s the palette that you’ll reach for again and again and again for daily looks. You probably use a ton of essential products daily like your favorite concealer and foundation for your looks in the morning so you can just count the Naturally Pretty Eyeshadow Palette as one of those essential products you’ll use on your eyes every single day.
Wearing Love, Java, and Sunset
It’s a must have.
Available now at www.itcosmetics.com.
Share your love for it!