January 10, 2014

It Cosmetics Naturally Pretty Eyeshadow Palette Review & Swatches

This was provided to me by a brand for review but all opinions expressed are my own

It Cosmetics Naturally Pretty Eyeshadow Palette23

Oh it’s on today and official! You NEED the It Cosmetics Naturally Pretty Eyeshadow Palette. What?! I’m recommending an ALL matte eyeshadow palette? Has hell frozen over? Is it raining fire? Is the WORLD COMING TO AN END!?

No, no, no, and no.

I know I don’t like matte shadows sometimes but I’ve been sleeping on my stomach again with my head smashed into a pillow and my fine lines are looking kinda rough and these soft, silky, buttery mattes are a god sent. They apply like a dream, they wear elegantly, the texture…Oh I can gush all day.

Take a look!

It Cosmetics Naturally Pretty Eye Palette

It Cosmetics Naturally Pretty Eyeshadow Palette contains 14 0.028 oz all matte eyeshadows (aside from a transformer shade but more on that later). It comes housed in a soft to the touch velvety compact (Just like Urban Decay Naked Eyeshadow Palette’s packaging) featuring a full size mirror.

It Cosmetics Naturally Pretty Eyeshadow Palette24

Now It Cosmetics has labeled this as Volume 1 which excites me because that might mean more are the way and if so I must own every single Volume they create.

These are silky, smooth, easy to blend, slightly powdery but not dry, velvety, buttery, gorgeous eyeshadows. They are so soft they literally melt across your lids during application. Although slightly powdery they aren’t dry nor do they have fall out issues. Each shade was developed with skin loving ingredients and have an anti-aging formula according to It. They have a beautiful airbrushed smooth appearance once applied, a finish I’ve never been able to achieve with matte shadows before. These aren’t dry, they don’t tug during application, nor are they patchy. It’s truly a mind changing matte formula because if you’re love your sparkles and shimmers you’ll likely say, “All matte? No way!” but give these a try as they will forever change your mind about mattes. They have excellent pigmentation as well!

It Cosmetics Naturally Pretty Eyeshadow Palette

It Cosmetics Naturally Pretty Eyeshadow Palette6

It Cosmetics Naturally Pretty Shadow Palette

It Cosmetics Naturally Pretty Eyeshadow Palette swatches

Soulful, Mocha, Violet

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Sheer Joy, Soft Light, Warmth

It Cosmetics Naturally Pretty Palette Swatches

Midnight, Noir, Love

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Sunrise, Sunset, All Heart

It Cosmetics Naturally Pretty Eyeshadow Palette25

Java and Iconic

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Transforming Pearl

They really cover a nice range of shades in this palette from soft base shades like creamy beige to delicate roses and sunny bronzes as well as deeper darker shades for more elegant looks.

On top of the 14 shades you get a one Transforming Pearl Eyeshadow as well. This is a soft shimmery beige white pearl that be used under over over shades to add a touch of radiance or the lighter up some of the more darker shades. I swatched it on top of the few swatches below so you can get an idea of what it does but it is hard to see in swatches and looks best on lids.

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Love with Transforming Pearl on top

If you’re going to buy one palette this year you best make sure it is the It Cosmetics Naturally Pretty Eyeshadow Palette because it’s the palette that you’ll reach for again and again and again for daily looks. You probably use a ton of essential products daily like your favorite concealer and foundation for your looks in the morning so you can just count the Naturally Pretty Eyeshadow Palette as one of those essential products you’ll use on your eyes every single day.

It Cosmetics Naturally Pretty Eye Palette fotd

It Cosmetics Naturally Pretty Eyeshadow Palette FOTD

Wearing Love, Java, and Sunset

It’s a must have.

Muse Approved.

Available now at www.itcosmetics.com.

Own it?

Share your love for it!


This was provided to me by a brand for review but all opinions expressed are my own

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • jen_m_sunshine

    I have this palette too – picked it up for such a good deal during the It sale. I love it – I am so happy you have turned me on to this brand! I really like that this palette includes a variety of shades in both cool and warm category. LOVE!

  • Kristen

    I have been seriously eyeballing this palette since it first came out. I’m not a matte eyeshadow girl, but these look so gorgeous. Thanks for another awesome review. =)

  • diane

    i have been loving this palette since i bought it a couple months ago! the colors are so extremely wearable and i love how they blend! =)

  • Diana

    I also got this for a steal during IT FF sale. I do love matte shadows but not those that are too powdery. These are perfect. Ive had some bad luck with Matte shadows but this one is great!

  • Larie

    Ack, I regret not picking this up during their sale during the holidays! So pretty!

  • Christina

    I got this, but found it so incredibly similar to the mattes in Laura Mercier’s Artist Palette. Muse, if you like the texture of these, then you’ll probably love the texture of Laura Mercier’s as well. Those are to die for.

    • Isabella Muse

      WOW! really? 😀 I don’t really have any LM mattes….don’t think I’ve ever even bothered swatching ’em now I guess I have to hit the counter 😀

  • Dee

    I own it and I love it. Only complaint is the size of the shadows…not a lot of product, but I will definitely repurchase. Hope there is a volume 2!

    • Isabella Muse

      agreed! they are small! but I’m ok with that as I don’t generally use mattes a whole lot so prob take me a bit to get through these ;-D but yeah bigger would be nicer 😀 and YAY for a v2 please!

  • MizzJ

    Omg I need to stop seeing posts like this b/c I already have so many palettes! I don’t have any totally matte ones though and this one has such pretty shades…

  • Moon

    I bought it around Thanksgiving (when your reader revealed the double stacking coupon code secret) so I got this for about $25. I think matte eyeshadows actually hide my age (33) better than shimmer so I am more and more into matte. This is a very pretty palette – I bought this and forgo the UD Naked 3 (for now, I am pretty sure I will pick up Naked 3 on UD’s F&F sales in the Spring) and this does not disappoint.

  • Deb

    I picked this up during the sale and yes, you NEED it. I freakin love it. I’m kicking myself for not ordering two.

  • fancie

    The quality seems amazing! I love mattes so this palette is right up my alley. The swatches look really nice and I love that they’re not dry or stiff. Looks like I need to give It cosmetics a try soon

  • Ariana

    Oh I just NEED this 😍 I just picked up the LORAC Pro, just to have matte shades in a palette; I should have done my homework first! This looks great. I’m in love with IT cosmetic brushes, I picked them up on QVC, but I have yet to try makeup from the brand. Can’t wait to try, Muse!

  • JulieC

    Grrrrr…..I HATE It Cosmetics! NOT!!! I guess I am going to have to get this now that it’s muse approved.

  • Jean

    I love this palette and coincidentally, am wearing it today! Warmth overall, Mocha in the crease, Love under the brow bone.

    I can’t wait until Volume 2!

  • kellly

    I LOVE reading your reviews. Your enthusiasm and great descriptions have helped me be aware of all kinds of products I wouldn’t have even known about otherwise. This sounds like one of those things you can convince me to buy, too, even tho I’ve not been using too many matte colors lately.

    • Isabella Muse

      aw thanks kelly very flattered! 😀 It really is a lovely palette! and thank YOU! your comment made my day 😀

  • Julie Ann

    I WANT THIS NOW!!!!! Sorry for shouting! I have the UD matte palette, and it’s OK, just OK. Rather boring, actually. But this looks so beautiful, and to have the ability to change them up with the Transformer Pearl. Genius! Can’t wait to get my hands on this, and to see the next one.

  • Yen

    Haha after seeing your swatches for this palette I think I know where part of my paycheck is going next. Buttery soft AND matte? I think I’m in love! I was trying to decide whether to get naked 2 or 3, but I resisted getting them. The shades in the IT palette look so soft and cozy all lined up together. It has the perfect amount of taupes and rosy shades to make me happy. Now that I think about it, I always have a hard time deciding what to use if I have too many variations of a color in a palette. Haha thanks for convincing me. I’ve already switched to pixi eyeliners after reading your review.

    • Isabella Muse

      😀 yen, it’ll be an excellent purchase 😀 my pleasure! I’m so glad you like the pixie eyeliners yay!

  • Denise

    Beautiful! I’m a big fan of matte eye shadows and IT Cosmetics so I will be getting this!

  • Majick

    I picked this up during F&F and have to say I was super excited to get it. I was a little let down when I first tried it because I thought the colors were a little too muted, BUT – after using it a few times I have to say you can mix these 6 ways from Sunday and it’s hard to get a bad look. THey blend well, stay on, and don’t accentuate the tiny lines. I think this would be a great palette for someone who thinks they are challenged when it comes to makeup application.

    The only thing I really didn’t like? the velvet cover – it gets SO dirty and I just wish they would have used something else. (I think the first naked palette lost a point for the same reason.)

    • Isabella Muse

      yeah same prob here, with both this and UD’s packaging…! ugh 🙁 the velvet is pretty but not practical 🙁

  • Michelle

    I was in the middle of discussing with a friend how I did NOT need any more eyeshadow when I saw the IT sale going on. After doing one quick search and landing here, I immediately bought it.
    When it arrived, I looked at it and thought “this is pretty…but why did I buy this…”

    I KNOW WHY. IT IS AMAZING. I own Maybelline, Sonia Kashuk, Estee Lauder, and LORAC eyeshadows and I am never that excited to use any of them often. This palette though. I just want to put it on all the time. It is fantastic, natural, easy to blend, and just perfect. I love this. Thanks for the review 🙂

    • Isabella Muse

      yay! I’m so glad you picked it up Michelle 😀 and you’re loving it! You’re most welcome! Btw there is a volume 2 coming out very soon! 😀 So save your pennies for that 😀