January 27, 2014

Wet n Wild BB Cream Review & Swatches

Wet n Wild BB Cream

Wet n Wild BB Cream ($4.99) is a new 8 in 1 Beauty Balm formula that’s available in five shades that will be added to the permanent Wet n Wild Fergie Collection.

I discovered my recently at Walgreens and I’m unsure at this point where else it will be available but I’ll update when I see it elsewhere.

Wet n Wild BB Cream promises to even out skin tone with light to medium coverage and a basic SPF 15. This is more of a tinted moisturizer formula that a true BB Cream so if you can get based off the light to medium coverage promise you’ll be sorely disappointed!

At $4.99 it isn’t a bad little purchase but it is in no way a true full coverage BB Cream experience either. Even built this is very, very sheer.

The formula is most like Hada Labo BB Moist Cream to me as it has a gel-like texture which absorbs easily and provides a dewy finish that feels quite lovely on my drier skin. It has a very subtle fresh scent that isn’t easy to detect and should be quite alright for sensitive users.

The lighter, sheerer cover brightens skin up nicely while evening out skin tone. Most of the US BB Creams I’ve tried are basically a my skin but better finish due to their lack of pigment. So if you already have fairly nice skin and aren’t in need of a ton of coverage but perhaps just wish for something to ease dullness, brighten, and even out your skin tone you’ll likely do well by this. However, for those suffering redness or a ruddy complexion or those who have blemishes, acne, or acne scarring and rely on their foundation and BB Cream to conceal these issues you’ll definitely be disappointed.

Wet n Wild BB Cream swatches

I blended and patted this in very gently on the left hand side of arm so you can see how sheer it applies.  The middle swatch is a bit heavier so you can get a feel for the product’s consistency and the last swatch is what it looks like right out of the tube, you can see the gel-like texture of the BB well in that swatch.

You can of course, use it as a corrector or a prep for makeup although BB Creams in Asia do take the place of foundation and other products but you can’t get away with that here.

The dewy finish feels quite lightweight and second skin-like on my drier skin and wear time is about three to four hours before my dullness returns.

Overall, Wet n Wild BB Cream is one of those wonderfully cheap run to the store on errands or light makeup day products. I wouldn’t use it for long wearing perfection I would however, use it on days I just want basic, clean, natural coverage that’s lightweight, easy to apply, and gets me out of the house in a hurry! The sheerness of the product disappointed but if you want full coverage perhaps head in for a purchase of Wet n Wild Cover All Cream Foundation.

Tried Wet n Wild BB Cream?

Share your thoughts!

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kerry Johnson

    Thanks for the review. I have tried different Wet N Wild products and have come to love some of their eye shadows and blushes. I am going to give this a try. Thanks!!


  • kaydoll

    I am new to the BB cream craze I know late to the game, what would you say is a good drugstore brand or would you say they are all pretty much looking like total busts?

    • Isabella Muse

      total busts 🙂 lol…some are ok…but I think if you wanna start off right go with something from Korea! Lumene has a fairly nice formula if you wanna stay local!

  • amy

    I almost picked this up a couple of weeks ago, now I’m regretting it a bit! I don’t need a lot of coverage, but I like the brightening aspect. If I need more coverage, I just toss on a MPF and/or concealer.

    I ended up going with the Olay Fresh Effects BB Cream, instead. It absolutely SUCKS, even as a TM, *but* it is the perfect “primer” for long-wearing foundations which tend to be drying (ie, Revlon ColorStay). I had a decent coupon, and it was on sale, so overall, not a bad buy!

    • Isabella Muse

      the texture of the fresh effects is absolutely divine! and I love the scent but man the coverage blows it! 🙁 sigh….! When I reviewed it last year I couldn’t rave the texture enough, it’s beautifully formulated but damn a LITTLE hint of a tint would be nice…! Anyway…this is quite nice for very basic coverage and to perfect and brighten def try it if you don’t mind the sheerness!

  • Teresa

    I found this at Walmart a few months back. I had such a pleasant surprise with WnW Coverall Foundation and Powder that I grabbed it. I agree with your review, this is a TM not a BB Cream. On my good skin days I love this for evening out my skin a bit. It does have a slightly weird “maple syrupy” scent that may turn some off.

    • Isabella Muse

      I heard that but didn’t get that weird scent, mostly a subtle freshness!

  • Chanel

    Hi Muse!

    I use Physicians Formula BB cream typically but am looking for an alternative to foundation. But, the BB cream from PF is so limiting because it only has two shades. Do you think this would be a better option for me? I have normal skin that is fairly good on most days!