January 29, 2014

Wet n Wild Shimmer Take On the Day Eyeshadow Primer Review & Swatches

Wet n Wild Shimmer Take the Day Off Eyeshadow Primer5

Looking for a little dupe of Urban Decay Eden Primer Potion? The new Wet n Wild Shimmer Take On the Day Eyeshadow Primer ($4.99) might just be the ticket! This new eyeshadow primer is a dark shimmering shade of mauve that quite reminds me of UDPP Sin.

Take a look!

Wet n Wild Shimmer Take the Day Off Eyeshadow Primer

I own, use, and really like the original Wet n Wild Take on the Day Eyeshadow Primer but I’m really not into the Shimmer version. Don’t kill me. This is actually quite pigmented so you can use it as a cream eyeshadow of sorts if you like. I didn’t feel like it added any real shimmer to my completed powder looks though but it did lock, seal, and hold eyeshadow for a solid eight hours without creasing or fading so it works just as great as the original formula. Since the color is a bit dark and adds a smidge of sparkling color to lids it’ll intensify the shade of your own shade and give it a bit more vibrancy.

I didn’t feel like the finish was shimmer but had more of a frosty metallic look to it however, this doesn’t really translate to what you are wearing over it. I didn’t really like it because I prefer my primers transparent and another reason was the formula. Although it works as well as the original I didn’t like the thicker, creamier texture of this version. It kinda felt oily going on and I felt like I was taking too much time to blend it in just right where as the original was a super quick wham, bam, thank you ma’am application this felt more like I was blending, blending, blending to get just smoothest possible finish. It just felt like work.

Wet n Wild Shimmer Take the Day Off Eyeshadow Primer swatches

If you loved the original I’m sure you’ll like this version especially if you’re an Urban Decay Sin fan girl or guy! Although darker than Eden the concept is kinda the same. It does add intensity to shadows, does keep them crease free and very vibrant, but I’m not keen on the creamier, thicker texture myself.

Available now at drugstores.

Tried it?

Do share!

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Caroline

    Weird – This came out as a limited edition product last summer and I stocked up because I loved it. Is it going to be part of the regular line now?

  • Jessica

    i’ll have to check this out for a less expensive option. also, i think you might mean UDPP Sin. Eden is that matte primer. πŸ™‚

  • Heather

    Muse, I think you might be mistaking Eden PP for Sin PP. Eden is a matte nude color that leans towards yellow, but Sin is a shimmery champagne pink, similar to Sin eyeshadow.

  • Quinctia

    Eden’s the yellowy matte primer. This WnW primer is like a lavender version of Sin or Greed, the shimmery UD primers.

    I might pick this one up, I picked my UD primer horse (Greed) to use every day, and it’s been discontinued (of course). So, while cultivating a hoard of Greed tubes that would make Smaug envious, I might as well see if I’ve got a product alternative that would let me thumb my nose at UD in the process.

  • Holly

    I think you UDPP in Sin. Eden is a matte similar to Mac PP in Soft Ochre and such πŸ˜›

  • Kenna

    I thought Eden was a matte? I may be wrong! Sadly, this doesn’t work for my oily eyelids! Sigh!

  • Carly

    That looks more like Sin than Eden to me. Eden is a beige tinted matte primer.

  • Danii

    You’re talking about Sin, not Eden. Eden is an opaque, matte skintone primer. Sin is the shimmery UDPP based on the popular Sin eyeshadow.

    • Isabella Muse

      sorry danii, was a long day yesterday with a good deal of multitasking so errors happened on this post πŸ™‚