February 18, 2014

Laneige Sold at Target


Yup, you read that right! Popular Asian beauty and skincare brand Laneige is now sold at Target and Target.com! As a long time fan of Laneige it’s with great delight I share this news today! No more E-bay, no more online shopping, no more airmail, no more long waiting to get your favorite Laneige products from Asia! Now you can hop, skip, and jump your way to Target and load up on all your favorite Laneige beauty and skincare products.

Laneige Snow Radiant Blusher

Laneige Snow Radiant Blusher Seen Above

With over 22 products available now at Target.com with more to follow Laneige is easier than every to get right here in the USA. Even newer products like Laneige BB Cushion will be available!

The wonderful thing about Laneige is that it is sister brands with Amore Pacific so you’re still getting a high end beauty experience with Laneige but not with the outrageously expensive price tag!

Target has always been a step above other retail department stores and has always been able to successfully bring the consumer high end products at a lower end cost. The introduction of Laneige is an exciting perk to Target’s Beauty section and allows fans of Asian beauty a new way to purchase their favorite products from the brand. And of course, the best part? Now those who never heard of Laneige can try it! Or perhaps you have heard of it but had no access to it in the past and can easily grab it now!

So join me in welcome Laneige to the US! 🙂

And better yet join in on Laneige’s Sweepstakes by visiting their Facebook page!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Patricia Montenegro

    Thank you so much for sharing this info! I had no idea this brand was sisters with Amore Pacific… I had always wanted to get their CC cushion compact but it’s $60+. I’m curious to see how Laneige compact is!

    • Isabella Muse

      Amore Pacific is home to several brands you might now Patricia including Etude House, INNISFREE, and many others 🙂

  • Karen

    Wow, that is great news! I love Asian skin care products but I hate waiting for international shipping. Very excited that Laneige is available at Target!

  • Grace

    Wow so surprising.. but wonder if it will be the original Laneige products or a bit tweaked for the american audience…

  • Lissa

    Never heard of this brand but I do like their model–Song Hye Kyo!! I’m gonna have to look for this at my local Target. Thanks for the heads up!

  • Carressa

    I’m sure someone has already pointed this out to you but the second sentence of this post: “Popular Asian beauty and skincare brand Laneige is not sold at Target and Target.com!” Shouldn’t it say now instead of not? Confused me for a second before I continued reading if it is going to be sold at Target or not. Just thought I’d share. Love your blog <3

    • Isabella Muse

      sorry that would be now, that’s what I get for multitasking carressa, all corrected now hope this helps! thanks 🙂 glad you enjoy musings!

  • Christina

    Yay! This is exciting news! We’ve always had Laneige where I’m at sold at the small high end Asian boutiques, but I hate going into those stores. This is much easier for me. 🙂

  • Danii

    WHAT? WHAT? WHAT IS THIS MAGIC? Hopefully more than just skincare will be added >_>

    • Isabella Muse

      I’m actually going to be reviewing pieces from the current collection jessica 😉

  • Shane


    Excuse my slight french. OMG. I CAN’T BELIEVE IT! I think I just shed blood tears of JOY. I pray to the makeup gods that other korean companies follow suit and sell at target! Imagine being able to easily buy (and return – always important -) brands like etude house, tony moly, thefaceshop etc. at freaking TARGET! GAH. I’m so excited I’m about to piss my pants!

  • christine

    this was literally my expression.. “WHAAATTT?! \(O_O)/ WHAAAA?!” how exciting! definitely must make a trip over to target soon! i am also wondering if it will be the same formula or if it will change because it’s being sold here. can’t wait for your reviews lovelie!

  • melissa

    woo hoo like I need another reason to stalk las vegas tar-jaayys? thanks for this info!!

  • Jane

    Hi Muse. Love your blog! Just wondering if ypu have any top korean products you would reccomend? I am going to korea in a month and would love to know some of your favs! Thx

  • Kate Regier

    For any newbies to the brand, which items would you say are your must- haves? 🙂

  • kate

    Hi there, Do you know if Laneige products are natural and/or paraben and pthalate free?

  • Lucy

    Thank you for the update! Do you knew if all the ingredients in their products are the same, or if they tweaked anything in their formulas to suit western skin types better?

  • Laura

    Last night I was walking through my local Target when I spotted the Laneige products. I was so excited but not really surprised. Target has the right idea in terms of providing great products at affordable prices. Needless to say, I’ve been wanting to try this brand since I am a huge fan of amore pacific even though I have only tried samples (the stuff at Sephora is too pricey!). So far I only picked up the Bright Renew Original Serum. Don’t want to overload on any products in case it doesn’t work out for me.

    • Isabella Muse

      yay happy you found the display laura 😀 enjoy! Let me know how the bright renew serum is 😀 it’s nice Target is carrying Laneige now 😀

  • Nora

    I was at my local Target yesterday and was walking by the skincare section. The Laneige section caught my eye and I couldn’t believe it. I didn’t know Target started to sell Laneige products since February (I’m so behind). I’m very excited to try their products since I have heard good things about them. =D

  • Cathy

    My goodness I’ve been living under a rock! I haven’t been into a Target in ages…this is great news!

  • Nadya Sadri Mulok

    I love Korean makeup and skin care! But then again, we have a smaller variety of korean brands here in Brunei. We have Laneige, The Face Shop, Missha, Etude house, Holika Holika, SKinfood stores… owh SKIN79..