March 10, 2014

100 Percent Pure Fruit Pigmented Brightening Concealer Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

100 Percent Pure Fruit Pigmented Brightening Concealer

Recently 100 Percent Pure introduced some new concealers and I had realized that I never reviewed the original 100 Percent Pure Fruit Pigmented Brightening Concealer. This was launched ages ago when 100% was still available on QVC.

Since I’ve been busy testing the newer formulations for the last several weeks I thought I should bring you a review of the original Pure Fruit Pigmented Brightening Concealer.

Take a look!

100 Percent Pure Fruit Pigmented Brightening Concealer ($19) is available in six shade selections and comes housed in a 0.24 oz tube with a sponge applicator for application.

I was surprised it held as much as 0.24 oz as the tube is long, quite skinny and looks a bit on the smaller size. One thing I dislike about 100% Pure is the fact that all of their products or at least all the ones I tried have a 6 month expiration period. I doubt I’ll use this within that time frame unfortunately because I tend to rotate product a lot and I’m always testing something new. I do think even with daily use you might be hard pressed to finish the entire tube.

I’ve had some great results with many of Pure’s color cosmetics so I was excited about the concealer. In particular I think their pigmentation is always something to rave as there color cosmetics always have excellent color.

100 Percent Pure Fruit Pigmented Brightening Concealer3

100 Percent Pure Fruit Pigmented Brightening Concealer swatches

Unfortunately, I think 100 Percent Pure Fruit Pigmented Brightening Concealer had an issue with not only color pay off but also dryness. The color builds well but as you blend you’ll notice it sheers out. The formula is quite dry as well with more of a matte finish. It does blend out well without tugging too much which is a plus but it is terribly dry which results in creasing into my finer lines. Thankfully it has a very smooth finish once applied but as the day progresses you’ll notice it creases a fair bit. The wear time is considerably shorter for me as well at around 4 hours tops before it fades a good deal.

If you have oily eyes/lids I imagine this will be a fitting concealer. However, you might find the coverage isn’t exactly fantastic. It’ll conceal and brighten however, if you have tired eyes or dark circles this will likely not do the trick to cover those problems because it does sheer out as you blend.

Overall, 100 Percent Pure Fruit Pigmented Brightening Concealer was a bit disappointing for me. The dryness, the sheerness, and the way too short an expiration on this one made it a little bit of a skip in the long run. Those with oily skin and less to cover might just like this one for those of us with drier eyes and a good deal to conceal might just want to miss this one.

Available now at

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • PJ

    The “6 month expiration period” doesn’t refer to when the product actually expires for use, but rather is a “sell-by date” so we know if we are getting a fresh product or not.

    • Isabella Muse

      that’s really odd. why not put a “made by date” like Lush does? Also it actually has the small “open container” image as well as 6months on the back of the packaging, I thought that was referencing the period you can use it before it goes off? How can you know if you are getting a fresh product by something that says 6m….it doesn’t reference when it was packaged or made…it could be sitting on a shelf for a while and we wouldn’t know. I always thought those little open packages with the 6m or 12m etc was referencing how long a product is good for before the formula morphs. curious minds!

      • Isabella Muse

        also if you have a sell by date for 6 months well doesn’t that mean the formula is off and not good for sale after that point? I’m so confused ha!

    • Isabella Muse

      oh Pj I just looked this up and you’re wrong. It’s actually an expiration. So basically as of when you open it the six month period begins thus meaning it will last for that time and after who knows…formula could morph, spoil, etc…! Hope this helps!