March 24, 2014

Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face

kate upton bobbi brown cosmetics

Good-bye Kate Homes and welcome to Bobbi Brown Cosmetic’s new Face, Kate Upton. Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face starting July 2014.

The brand has never been one for promoting their products with a celebrity face but last year that all changed when Bobbi Brown teamed up with their first celebrity model, Katie Holmes. The tradition continues as Kate Upton takes her place this year.

Bobbi Brown Cosmetics is proud to announce that American model Kate Upton has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their first-ever celebrity spokesperson, actress Katie Holmes.

“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” said Brown, “She loves life and that is pretty powerful.”

“I’m thrilled to be the face of Bobbi Brown cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.

The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features. The official ad campaign images will break in September issues of national print magazines.

“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”

What do you think of Kate Upton has the face for Bobbi Brown Cosmetics?

Are you sad to see Katie Holmes go?

Do share!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Puri

    Just a heads up, I think you misspelled her last name more than once in this article (including the graphic). It’s Upton, with a T, not Upon, correct? Not being sassy, just wanna help you out! <3<3

    • Isabella Muse

      hi puri just noticed the graphic was wrong but I didn’t spell it wrong in the article, that’s all correct.

  • Kimmwc03

    She looks ver pretty, in a Bobbi sorta way, in the photo but I never would of though of her for a Bobbi Brown ad Kinda weird that they are both named Kate LOL.

  • Susannah

    boy that was quick — seems like they just signed Katie Holmes. Maybe KH has too much on her plate to do it again this year. There may be more to the story . . .

  • Jessica

    Muse, I’m late to comment on this but it kind of bugs me. I can’t look at her or see her name without thinking of the cat daddy video and what she’s famous for (being scantly clad)
    She’s a beautiful girl, she really is. But I don’t see anything inspiring or aspire to look like a twenty one year old you know?
    Usually people brands use don’t bother me or make me go what the? But this really threw me for a loop.