Kat Von D Immortal Lash 24 Hour Mascara is a new 24 hour wear mascara (why do we even need to wear mascara for 24 hours is my question) with a voluminzing formula. This has a power spiral brush that lengthens, curls, and coats lashes in a super black pigmented formula.
The silicone brush is supposed to be modeled after a the thorned stem of a rose. The three-in-one design is a unique spiked stem that curls and coats each lash from root to end while the spiral bristles comb through lashes for intense definition.
Count me curious!
I’ll def be grabbing one up.
This is available now for VIBers at Sephora.com.