April 2, 2014

Kat Von D Immortal Lash 24 Hour Mascara for Summer 2014

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Kat Von D Immortal Lash 24 Hour Mascara

Kat Von D Immortal Lash 24 Hour Mascara ($20) gets an early VIB launch this week so if you’re wanting a new mascara to check out during Sephora’s Hottest Ticket Sale here’s one for you my pretties.

Kat Von D Immortal Lash 24 Hour Mascara is a new 24 hour wear mascara (why do we even need to wear mascara for 24 hours is my question) with a voluminzing formula. This has a power spiral brush that lengthens, curls, and coats lashes in a super black pigmented formula.

The silicone brush is supposed to be modeled after a the thorned stem of a rose. The three-in-one design is a unique spiked stem that curls and coats each lash from root to end while the spiral bristles comb through lashes for intense definition.

Kat Von D Immortal Lash Mascara

Count me curious!

I’ll def be grabbing one up.

This is available now for VIBers at Sephora.com.

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Agata

    Does 24 hour formula mean it’s supposed to be waterproof? I can only use waterproof mascaras.

    • Ashley

      I think it’s just supposed to be long-lasting. It doesn’t say that it is waterproof anywhere. It also mentions that it’s easy to wash off.

  • Littlecreek

    I love the looks of that brush, I just hope that it works well. I will have a major sad if it makes everything all clumpy.

    • Roo

      Nooooooooo it’s out of stock.*sadfaces* I wonder if it will be available again before the Rouge sale ends =/

  • Lacy

    Def going to try this out. I love me new mascara’s… I’m a junkie. Thanks for the heads up. I’m a VIB rouge and didn’t get any email that we normally get for first dibs on new release… smsh.

  • Lacy

    Gah, I logged into Sephora and the mascara is already sold out online πŸ™ Not sure if it’s worth the trip to the store to check it out even though I only live 10 mins down the road……

  • Devon

    i got this on the first day of the sale–it is a holy grail mascara if i have ever held one in my little hand! it is NOT waterproof, but is longwearing in that it does not flake. your lashes are looooong, defined, and this stuff does NOT clump (i am a 3-4 coater too). i apply it to the backs of both eyes, and thrn the front, and use that handy little bristled end to flare out the corners. oooooh man is this great stuff!!!!!