The new Lorac Alter Ego Lipstick ($16) got a permanent twenty shade launch for Summer 2014.
Considering the brand hasn’t really done a lipstick launch in a very long time I think Alter Ego Lipstick is a nice, new addition to the permanent range. No one loves Lorac Eyeshadow Palettes as much as I do and they never disappoint with their seasonal shadow palettes but I wasn’t actually quite happy they also went so far as to do a rather extensive lipstick shade release.
Lorac Alter Ego Lipstick is what they call highly pigmented (they weren’t lying) with a long wear and Vitamins C and E to hydrate.
Let’s take a peek!
Lorac Alter Ego Lipstick is marketed as a creamy lipstick and indeed it has a super creamy formula with a creamy matte finish. Housed in a lightweight metallic barrel featuring a visible color window located at the bottom (so you can tell which shade on the fly).
Lorac Jetsetter Alter Ego Lipstick
Lorac Socialite Alter Ego Lipstick
Socialite and Jet Setter Swatches
These are a pretty classic cream matte formula. They contain absolutely no shimmer or sparkle and have a smooth, even appearance. The real joy is the pigment they packed into each shade. Whoa mama! These are fully opaque on a single application and give lips rich, vibrant color. The wear time is pretty darn incredible as well lasting at around eight to nine hours without transferring, migrating, or feathering.
They do not tug during application and apply quite beautifully however, I do feel they are a touch dry on my drier lips. The formula is lightweight and the dryness not terribly uncomfortable but it should be taken into consideration if you dislike drier lipsticks!
Another nice perk about Alter Ego Lipstick is not only do they pack pigment but they are nicely priced at $16 each.
Overall, if you generally like cream matte lipsticks and like them long wearing and pigment rich I’m positive you’re going to adore Lorac Alter Ego Lipstick!
These are available now at loraccosmetics.com.