June 2, 2014

Victoria’s Secret Will Stop Carrying Makeup

Victoria's Secret Angel Holiday 2013 Collection

Awww with a heavy heart I’m unhappy to share the news that Victoria’s Secret will stop carrying makeup. Don’t get me wrong, Victoria’s Secret Makeup is a hit or miss even but sometimes you come out of the experience with a really nice score!

Plus I admit I really liked the seasonal collections!

Dispatch.com reports, “In order to increase our focus on our fastest-growing, most-profitable businesses, we are exiting some of our non-core apparel categories in (Victoria’s Secret) Direct, as well as Victoria’s Secret Makeup,” Victoria’s Secret CEO Sharen Turney said.

Don’t worry! They will continue to focus on their fragrance collection but unfortunately makeup will begin phasing out and be gone altogether by the new year!

I don’t think by any means in the world was it some of the best makeup around but I really did enjoy the limited edition seasonal collections and of course, the Beauty Rush bits and bobs!

Strange that Victoria’s Secret is phasing out of makeup and so many other brands like Top Shop, H&M, and Forever 21 are looking to expand their makeup collections. I guess there is a market for department store branded makeup.

Will you be said to see Victoria’s Secret Makeup gone from stores?

Or does it not really matter to you?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kimmwc03

    I’m sad to see it go too. I also heard that they are no longer going to sell most clothes (I guess they will still sell Pink clothing).

  • Mary

    I haven’t used the makeup in a long time so not too upset about that, but relieved to hear they will still have fragrances…I couldn’t live without my “Love Spell!”

  • Jilli

    I’m going to really miss their Beauty Rush Lip Stains. They’re richly pigmented, shiny, and long lasting. I guess I need to go buy tubes of all the shades sooner rather than later before they sell out.

    • Isabella Muse

      I’m kinda hoping they keep on Beauty Rush at the cash reps as they do now as I like the beauty rush stuff!

  • Sara

    I saw that as well. The clothing being discontinued upsets me more, I really like some of their items! It’s very hit or miss (just like the makeup). I have a few dresses and tops that I love and wear often, but I’ve also returns just as many, if not more, items because they were poor quality or the fit was totally off. The good news is that lots of clothing is on clearance on the website, and you should see a ton of makeup on clearance during the Semi Annual Sale that starts in stores on June 10th.

    • Isabella Muse

      you cannot wash anything you buy from vs it shrinks crazily 🙁 totally feel you on the hit and miss on the clothes line :-/

  • kharanya

    Never bought any of their makeup bur I’m so sad about the clothes! I have so much VS tops and sweaters 🙁

  • Ash

    This makes me sad & pissed at the same time. I LOVE their makeup collection and always enjoy seeing what new products they have coming out. I’ve also become a huge fan of their Epic Lash Mascara, which I wore over the weekend and received tons of compliments on and now feel like an arse for directing ppl to go to VS to purchase that!! And then you’re telling me no clothes either?! I’m guessing that includes pj’s???

    • Ash

      Ok, so I just read the article about it and feel better that loungewear is staying. But, still highly bummed over the makeup. I just realized the primer I use everyday is from VS!

  • Adia

    THANK THE LORD that Beauty Rush is staying! I got confirmation from the company. Only the VS line is going. Beauty Rush has got to be one my favorite lip glosses! Considering that H&M and Forever 21 products are made in China, the VS line is probably the best store branded line there is out there right now. I do not give cosmetics made in China the time or day. Again, Beauty Rush is my favorite, so I’m not too mad.

  • Vanessa

    I work for Victoria’s Secret and our Beauty Rush line is staying! It’s currently on promo right now too! Buy 2 Get 2 Free 🙂

  • Carolina

    I LOVED their makeup because every time I went to the US I bought a ton of cheap glosses, blushes, liners and stuff to give to familiy and friends…
    People loved it, after all, the makeup isn’t available in Brazil and they always had cute packaging (besides the branded appeal “oh look, I have a VS gloss” went my 15 year old cousins to their friends! haha).

  • Adrienne

    I was never one to buy their makeup-but like you Muse I would indulge in some of the seasonal collections. One of the girls told me back in March they were discontinuing the makeup and at that time it was all 30% off and she said by the time the semiannual came around there might not be anything left so I grabbed 2 of the spring eye pallets and I think it has a blush underneath it and also one mascara they told me was very close to MAC each were about $12.00 but I haven’t tried them yet.

    • Isabella Muse

      I hope they are lovely Adrienne! 😀 I hope I can score during semi-annual but you’re right it either goes too fast or it is ruined 🙁

  • Tanya

    I have mixed feelings about this. Just like alot of other people, I liked the Beauty Rush line and some of the limited edition stuff. But at the same time I can’t tell you how many times I went to VS to buy a bra and instead left with $30 or more worth of makeup that I really didn’t need and still no new bra. So I’m starting to really like stores that just focus on one type of product.

  • Jamie

    The only reason I’m upset over this is because their highligher in Fixation is AMAZING! I’m def gonna have to pick up more of that. Other wise I’ve never been drawn to it much. After convincing myself I need overpriced Pink sweat pants, the last thing I waanna do is buy their overpriced makeup. haha. I love VS, but lets be real, the price does not always match the quality.

  • Jamie

    Actually! I just realized my first lipstick was a discontinued VS lipstain and it was the best stain i’ve ever used. Me and my best friend still compare stains to that one and nothing compares. That was 6 years ago! *Sigh* I take back what I said about not being sad.

  • Bex

    As a tourist visiting the US, I didn’t really get the VS makeup range. The stands were messy with testers everywhere and the products were expensive.
    Their body spritz stuff is huge in the UK and sells for like $30 here.

  • Jackie

    It’s sad and disappointing to hear that VS will no longer carry makeup…and now, clothes as well?? Their makeup was cute and fun and sometimes they had some really good products (I like their lipsticks and some of the eyeshadow palettes). I looked forward to seeing some of their seasonal releases. As for their clothes, they carry some really cute clothes that I’ve bought over the years (usually on sale or clearance) but have to admit that their sizing can be really off from one item to the next and that their clothes are pretty expensive for the quality offered. I hope they don’t discontinue their pj’s and yoga pants too…:(

  • zFashionizta

    I have not purchased any makeup at Victoria’s Secret since they stopped selling name brand cosmetics. When I am in the store I always check them out because I’m attracted to the packaging but in my opinion VS Cosmetics are too sparkly/glittery/frosty, overpriced cheap Cosmetics.

  • Linda S. Nieto

    PLEASE DON’T STOP SELLING THE COSMETICS I LOVE THEM!!!!!! The eyeshadow quads, lipsticks, stains, glosses, EVERYTHING!!!!! I miss it!!!
    Sell it again PLEASE! !!!!!

    • Isabella Muse

      I’m not VS Linda, perhaps contact them directly and let them know how you feel! 🙂

  • Linda S. Nieto

    I usually bought the cosmetics when the were on sale! Thought they were over priced but still I am soooo sad my oh my!!:/ Make a comeback! !!!!!!

  • zangy

    omg, how the heck did i miss this?!?!?! here i am going to the store to shop for the first time since probably last winter hahaha and i’m looking for makeup and there’s none, i go ask the sales lady and she said i fricking missed the FRICKING CLEARANCE int the SUMMER!!! OMG!

    Yes, not the best makeup and a bit over priced, but they were pretty. I’m so disappointed in missing this clearance!

  • Madeleyne Barcelo

    I went to VS last weekend to buy my favorite eye liner and I was informed by the sales lady that all the make-up was discontinued. I was super bummed. Their eyeliner did not smudge and it stayed on practically all day. I also was a big fan of their silky eye shadow in “Sparkle Provocateur.” I wore this shadow everyday. I have no idea where I’m going to get something similar. I really hope VS decides to bring back their make-up line. It does not make sense why they would discontinue their make-up. I’m really upset and sad.

    Is there any sites that are selling their discontinued products or is it completely gone? I wish I would have known ahead of time so I could have stocked up.

  • Maria

    I was wondering why j never see it anymore. Really sad it is gone I loved their makeup especially their eyeshadow palettes and lipsticks. Believe it or not their quality was really good and pigmented. It’s amazing how big the makeup industry has gotten you would think they would take advantage of that. Hopefully they will bring it back soon. 🙂

  • Amanda

    I LOVE LOVE LOVED their mascara and eye shadow palettes.. I’m quite upset about this!

  • Kim Eve

    Of course I will be sad to see Victoria’s secret makeup gone! I am so sad that lots of scents from both VS and Bath & Body Works have been discontinued. These are products that I have been using for years and couldn’t find anywhere. I did so some research though and found one Ebay store that sells brand new discontinued products from Victoria’s Secret and Bath & Body Works. I was nervous to purchase them but I did and was sooo happy. They were really brand new and authentic. I even got them at a better deal on the site than I used to pay in the store. In case anyone is interested in buying those discontinued products, here is the site: Thanks for this post!

    • Anna

      What is the name of the Ebay store that sells discontinued Victoria’s secret and bath and body works products?

  • Mileena

    They had the best mascara! 🙁 They shouldnt have discontinued the makeup

  • Mileena

    They should improve the cosmetics and bring them back. Sephora has the best store band makeup, VS should do something to improve the quality and variety of the makeup.

  • Mia

    As you can see I am obviously still looking for VS makeup after all this time. I don’t think most of the people on here talking badly about the quality are 1. purchasers of VS makeup and 2. Make-up fanatics lol because you would be able to recognize quality when you have it. The eye shadows were so smooth and pigmented it was such a steal. The mascara was OMG like the best ever! I stocked up a lot when it was discontinued but I am scared to use it of fear of it running out! Some of the best makeup I really wish they would bring it back 🙁