NYX Proof It Waterproof Eyeshadow Primer ($7) is NYX’s newest eyeshadow primer for Fall 2014 that promises not only to intensify shadows but also to waterproof them.
Granted, I didn’t nor will I attempt to swim in eyeshadow so we’ll just have to test this one against the warmer weather eh? It’s probably great if you have oily lids as that’s where the “waterproof” benefits will kick in!
For me NYX Proof It Waterproof Eyeshadow Primer feels like a re-imagined version NYX HD Eye Shadow Primer which, hey, is a good thing because I liked that formula.
NYX Proof It Waterproof Eyeshadow Primer has a sponge tip applicator for application and is a milky lighter nude shade that applies transparently. I find it looks a lot like HD Eyeshadow Primer and even feels like it but it does have a certain tackiness to it that the HD formula lacked. The tackiness isn’t an issue for me as once applied it sets to a smoother, matte finish. You can actually feel it on your lid as it creates a sort of film across your lid for shadow to adhere to!
I wouldn’t say it intensified the look of my shadows but it did well keeping them locked onto my drier eye. I tested it in cooler and extremely warm weather (around 90 degrees) and my shadows stayed strong for about 6 hours and I saw very, very minor creasing in the inner corner of my eye at hour seven but not creasing across my entire lid and my shadow didn’t fade either through that wear.
NYX Proof It Waterproof Eyeshadow Primer
NYX Proof It Waterproof Eyeshadow Primer Swatches
I think I had a bit better performance with the HD Eyeshadow Primer formula but this wasn’t too shabby either. I think that oily lids will like it but I do thick the tackiness will be initially frustrating for some but I felt it disappeared quickly once I blended.
NYX Proof It Waterproof Eyeshadow Primer isn’t a game changer but it is a fairly decent shadow primer that kept my shadow wearing fairly well!
It’s available now at nyxcosmetics.com.
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