September 12, 2014

L’Oreal Voluminous Butterfly Intenza Mascara Review & Swatches

L'Oreal Voluminous Butterfly Intenza Mascara

L’Oreal Voluminous Butterfly Intenza Mascara is a newly formulated version of Voluminous Butterfly Mascara that’s launching at drugstores for Fall 2014.

The main difference with L’Oreal Voluminous Butterfly Intenza Mascara compared to the original Voluminous Butterfly Mascara is the applicator brush now has a double wing brush. The general idea of the original brush was to concentrate on the outer lash line as it was supposed to lengthen these lashes and “wing” them out to create a fluttery effect. This made sense to me even though it didn’t technically work for me but honestly, having a double wing brush doesn’t make much sense and I was unsure what the look was that L’Oreal was going for.

According to the instructions one end of the double wing butterfly brush (either side) can be used to load lashes with volume and you can flip the brush to super charge volume while spreading and fanning them out for a fluttery look.

L'Oreal Voluminous Butterfly Mascara Intenza

I swear that all the L’Oreal Voluminous Mascara formulas were create for people with SUPER long lashes. I don’t consider my lashes sparse. They aren’t super lush and long but they aren’t short and wimpy either. But I cannot for the life of me get any formula of L’Oreal Voluminous Mascara to work for me and the same holds true for the new Voluminous Butterfly Intenza Mascara!

This formula is inky black and thankfully doesn’t leave lashes stiff or crunchy. It removes easily and through the wear it doesn’t smear or flake on my drier eyes. The first time I used it I ended up with clumped up lashes that were a mess. The second time I used it I went a little slower with application and thankfully didn’t have any clumping issues. However, I feel like instead of adding volume it ends up making my lashes look shorter?!?! I’m not seeing the spread out, fluttery look they promote. As far as length you can totally forget that as this adds very little in the ways of length.

Although marketed for it’s great volumizing skills I didn’t really think this made my lashes look any fuller. Apparently it’s a “fiber infused” formula but this feels considerably wet for a fiber formula. It’s not uncomfortable in the least as typically fiber mascaras make me feel like I have something in my eyes.

L'Oreal Voluminous Butterfly Intenza Mascara before after

L’Oreal Voluminous Butterfly Intenza Mascara Before and After

I’m somehow missing the point of L’Oreal Voluminous Butterfly Intenza Mascara. I’m sure someone out there thinks L’Oreal Voluminous Butterfly Mascara is great and they are really excited about the launch of a new version but unfortunately for me it’s a waste! I’m not seeing the point to this one. No length, not volume, no flutter…


Tried it?

Do share your thoughts!

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • amy

    I haven’t tried either of the “Butterfly” mascaras, but the original Voluminous mascara is my absolute favorite of any mascara currently available (the only one I’ve ever liked more, and got more volume from was from Ultima II), but I think I’ll give this one a try. I don’t care about length, but I’m always looking for volume! I have thick, long, & dark lashes to begin with, but I like the look of falsies without the effort!

    • Isabella Muse

      you’re lucky! I haven’t found a single version of voluminous that works for me ๐Ÿ™

    • Maggie

      The regular L’oreal Butterfly mascara in the waterproof version is my HG–it’s the only mascara that is ACTUALLY waterproof and won’t run. I use it mostly for definition and length–it doesn’t do that much in the way of volume–but most mascaras actually don’t.

  • Debra

    Your honesty is refreshing and brilliant! I’ve not tried this product but I’ve tried other mascaras like it with a wand that promises (over-promises) and all I got was clumped lashes near the lid.

    My lashes are long and straight so you can imagine the mess!!

    Various Bobbi Brown mascaras work for me but I like to buy a drugstore brand as well. Cover Girl Professional worked very well this past summer. It’s not the same CG Professional of my more youthful days (back in the 80s)with the curved wand, but it’s good enough!

    • Isabella Muse

      amen debra. same here with those big club-like wands! They are always very messy for me to use…! Like all the Covergirl mascaras, those DO not work at all for me! I’ll have to try that one!!!!!!!! I haven’t tried it tbh! I agree, I’d like to find AT LEAST one drugstore mascara I can actually love and use. Illegal Lengths is one I do love! have you tried that?

      • Debra

        Hi Muse,
        Just getting to these posts (busy bee lately).

        I have not tried Illegal Lengths but I will look for it — the Cover Girl Professional is about to end its rotation!

        I’ll let you know the results. Where I live there are dry (dry!) summers and wet winters so any mascara has a hard time making it through the summer. The humid winter helps so this new one will be getting an advantage!

        • Isabella Muse

          looking forward to hearing your thoughts debra! oh don’t worry, same here, been a crazy kinda month ๐Ÿ™‚ don’t work too hard!

          • Debra

            I have tried Illegal Lengths and for me it is just so-so. The formula of CG Professional works better for me, but I’m glad I tried the Maybelline!

  • Lina

    I actually love the brush on the original butterfly mascara–it really does fan out my lashes! But I HATED the formula. I’ve been using the brush with my favorite Cover Girl mascara and it’s been working really well!

  • DivaDebbi

    Thanks Jane for bringing that up and thanks Is. I nearly jumped out of my pre coffee skin!

    I had a nice result with the last Butterfly mascara, but had my first allergic reaction to a mascara ever, so I’ll be skipping this.

    Is, I’m with you on all the CG giant brush mascaras…just dont do a thing for me.

  • Monica

    The 2 CG mascaras I like are the Flamed Out & Clump Crusher. I think both are great. I like L’oreal the best out of drugstore mascaras (waaaaay better than anything Maybelline). L’oreal Voluminous Power Volume Collagen, False Fibers & Voluminous Million Lashes are my favorite, but I don’t think the Butterflies have sold well. I consistently here that gals don’t like it. For a plastic brush I think it’s stiff and isn’t easy to use. I have a friend that swears by the original Telescopic Mascara. Le Grand Curl was my favorite L’oreal of all time and hasn’t been out for years.

  • Gillie

    I’ve tried a few of the L’Oreal Voluminous mascaras, and they’re almost what I want from a mascara, but not quite. I think I’ll probably skip this one.

    The last few months, I’ve been pretty much exclusively using Revlon Photoready 3D mascara. It’s a near-dupe to Benefit They’re Real, but I don’t need to buy special makeup remover to get the Revlon off my lashes.

  • Luna Whitegrass

    These drugstore-level makeup brands like L’Oreal Paris, Maybelline and Revlon (well, actually, Revlon does a pretty good job) are just horrible and horrible for you. I would know because I recently bought one of Lancome’s Definicils Precious Cells mascaras and it really lives up to it’s name! It’s superb at making my lashes look way fuller, and it defines them perfectly, too, and most of all, it really volumizes them! I mean, Lancome is also pretty horrible for you, but it works! I suggest once in a while, maybe just splurging the $30 on a really nice mascara that you’ll be happy with, instead of continuing to waste those $11 on a cheap mascara that never proved itself worthy of all that money. I can tell you, I’ve been really happy with my Lancome! Anyway, just a suggestion ๐Ÿ™‚

    • amy

      L’Oreal Voluminous has been my HG for over 25 years, and although I like Lancรดme, L’Oreal is better, IMO…

      • Luna Whitegrass

        Yes but… it doesn’t have anything good in it at all. Whenever it says it has at least some ingredients that are good in a product, it’s a lie because they want to make money. At least Lancome is high-end and wealthy enough to tell us the truth and not have their products be all-the-way made of horrible chemicals, even though it still has a lot of them. I would just recommend finding a mascara from a brand that’s not a brand that you can simply take a trip to the drugstore to, because mascaras will last you a really long time… and you mostly only need one, unlike the case with lipsticks and everything else except concealers, ‘cuz there are so many colours. But with concealers, foundations and bronzers and mascaras, there is only one shade you need. So yeah. It’s just a suggestion. I don’t think people should go through the misery of wasting good money on a crappy mascara. It’s just not a good feeling. Trust me, I would know. Although it is fun to read a complaint review article on makeup like this every once in a while ๐Ÿ™‚

        • amy

          L’Oreal actually owns Lancรดme, which is many products are similar between the 2. Second, those “good” ingredients are actually useless, as 1)there aren’t enough to actually produce any effect, and 2)even if there were more, they have no effect when used topically, particularly on dry, dead skin cells-which is what lashes are. Finally, mascara should be tossed after 3 months (although 6 is really pushing it…), as any bacteria, which will inevitably get inside the tube, will multiply inside an airtight, fluid filled container. I’m not typically a stickler for “expiration dates” for most products, but I am for mascara & liquid eyeliner. The least amount of money I can get by with spending on “disposable” products, the better!