October 20, 2014

L’Oreal Purchases Carol’s Daughter

Carol's Daughter Black Vanilla Leave In Conditioner

L’Oreal is just snapping up brands left and right lately! In more recent beauty news, L’Oreal has purchased Carol’s Daughter! Unknown to me Carol’s Daughter actually filed bankruptcy back in May but Lisa M. Price, owner and creator of Carol’s Daughter, had sent a personal letter to Uptown magazine denying the brand was in any trouble, “Carol’s Daughter is still going strong after twenty-one years and the future has never looked brighter,” she wrote.

But today L’Oreal announced they have purchased Carol’s Daughter stating, “Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said Frederic Roze, president and CEO of L’Oreal USA. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”

“L’Oreal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them,” said Price in a statement.

In some ways, this is fantastic news as it means that Carol’s Daughter will perhaps be distributed more wildly at drugstores and perhaps to lead to new products developments. However, L’Oreal brands do test on animals and Carol’s Daughter is a cruelty-free brand so the question of whether it remain so does arise.

As a fan of Carol’s Daughter I’m looking forward to seeing what happens with the brand in the next several months ahead.

What do you hope to see from the purchase of Carol’s Daughter by L’Oreal?

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • LP

    I love their Brown Sugar scrub scent, so I’d love to see some more products with this scent! I have nostalgic memories of living in Brooklyn and shopping in the original store.

  • Angel

    Well this explains why I was just able to buy the complete Monoi line on HSN for pennies. Seriously girls, run and grab what you can over there. While I have my fingers crossed that they don’t do away with the Monoi line as I find the scent divine, maybe this will be a good thing and they will expand the line. I have the Monoi body oil lotion and that shiz is $46 on HSN, only place ypu can find it. I got it in a TSV for under half that price. If they made a Monoi fragrance I would roll around in it all day. It takes me away to Hawaii every time I wash my hair. I don’t even care for the shampoo or conditioner that much, I buy it purely for the scent lol. And Muse, you turned me on to their Black Vanilla. I use that as well, helps me make my Monoi last longer 🙂 And it also smells really good! Hope this works out well for us consumers.

    • Isabella Muse

      oh wow now I need to track down the monoi! what’s it smell like Angel!? sounds divine!

      • Angel

        Oh Muse, please get some. I feel like the old “Calgon, take me away” commercial when I use it hahaha! Monoi is made from a Tahitian Gardenia that’s been mixed with coconut oil. They must add another fragrance to the scent which I can’t put my finger on. It has an ever so slight musk scent to it, but very light so don’t let that scare you. It’s not intensely floral, nor is it really coconutty. It just combines into this very beautiful, tropical scent that isn’t like Coppertone.

        I got a tub of the Monoi Reapairing Mask in a gift bag last year, otherwise I would have never looked twice at it. Put it on in the shower and it was love at first smell. The hair mask and the body lotion HSN sells are my favorites from the line. The shampoo leaves my hair very dry feeling in the shower, but the conditioner helps add back some moisture. Not my fav combo, but the smell!!! It’s all worth it hahaha! Ulta sells it too if you happen to be near one. Sneak a sniff of the mask if you can, you get a better indicator of the smell off that one. If you try it, I sure hope you like it!!! You can get the shampoo/conditioner combo on HSN right now for $17 total. Great deal! Oh and the body oil lotion went on sale for $20!

        • Isabella Muse

          I DID! haha on your rec 😀 got it from HSN! thanks! now I need it big time as it sounds amazing 😀 I got the leave in conditioner spray and the shampoo/conditioner plus it was cheap so I got two of the leave ins ;-D If I like will go back for the body items! thanks chica 😀 you’re officially an enabler

          • Angel

            LOL!! Yay, I love being an enabler. I got that leave in conditioner too. I haven’t officially used it yet, but I did spray it on my arm and it smells great. Sure hope you like it Muse. If you don’t you can sell it all to me hahaha!! If you do like it, I highly recommend the body lotion. It’s really rich and goes a long way. Can’t wait to hear if you like the Monoi!!! 🙂

          • Isabella Muse

            haha 😀 damn if it’s that good maybe we’ll have to use it like a body spray haha! I’ll def spread the good cheer if I love it! I have a feeling I’ll adore it 😀

          • Karena

            Please forgive me for hijacking this thread (Angel and Muse), but I have to second Angel’s priase of the Monoi body lotion. The scent is DIVINE. I am sooo hoping that she’ll come out with a fine fragrance. My sister was also hooked the second she tried the body lotion. I got the body lotion on AD when it was $20, so I’ll just keep it coming forever. My sister is trying to convince me to give her some ADs. HUGE, HUGE, HUGE thumbs up on the scent!! I hope you do try it, Muse!! You’re the best!

          • Isabella Muse

            you aren’t hijacking at all karena 🙂 always love talking to you! I’m so glad I got a back up mist after all this raving hehe! Now I def need to go back for more before it disappears! 😀 aw you’re the best too! right back atcha 😀

          • Angel

            Jump on board Karena 🙂 Maybe if enough of us beg for a fragrance, it will happen!! So because of this thread, I tried the leave in conditioner today as a body spray lol! It felt fine, no stickiness or anything. But sadly the scent has not stayed. So there goes that idea hahaha!!

  • Susan K

    You know a brand is in trouble when first its exclusive and boutique-y; then it shows up at Nordies; then Ulta; then Target; and now it looks like the last stop will be drugstores. Good for consumers. Price point will drop & more options is always welcome.

  • Majick

    I personally don’t use the products but would suggest that you buy stock now. After a large corporation gets a hold of these types of products they tend to change the ingredients without really notifying the customer.

    I’m not saying this is what will happen, I just want to suggest that it might.

    • Abryda

      I totally agree with you 100%!!! I use her products also cause I’m a naturally curly girl & I’m so disappointed. Well these big fish come with the dollar bills & it’s a done deal, I guess I’m going to switch products again😔

  • Megan Davis

    Loreal no longer does animal testing according to their website, so I don’t think it’ll be an issue.