January 22, 2015

the Balm Mr Write Now Coming Soon

the balm mr write now

the Balm Mr Write Now Eyeliners ($17) are upcoming for Spring 2015 as soon as next week on the Balm’s website!

Considering the Balm has never done an eyeliner before this is an exciting launch take a look!

the Balm Mr Write is a new eyeliner formulated with built in sharpeners available in eight shades with a satin smooth texture that give lids long lasting defining color. They market it as a liner that doesn’t “wander” aka smear or smudge!

Shades include:

  • Brian B. (Beige)
  • Jac B. (Bronze)
  • Bill B. (Mocha)
  • Scott B. (Bordeaux)
  • Wayne B. (Khaki)
  • Vince B. (Charcoal)
  • Raj B. (Navy)
  • Dean B. (Onyx)

Expect the Balm’s Mr Write Now Eyeliner Collection to launch early next week at thebalm.com.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Amy

    Their liquid liner, Schwing, is excellent, so I have high hopes for their formulation on these. As far as pencil eyeliner goes, it will be hard to too my two favorite formulas- Urban Decay and It Cosmetics. Both of those brands have such smooth, creamy pencils.mthenonly ones that don’t yank on your eyelids during applications.

  • Dia

    I want to believe that Dean B. Onyx is a fangirl nod to Dean Winchester’s black demon eyes. I might have to buy it. You can never have too many black eyeliners anyway!

  • Renu

    I love theBalm and want all of these! Do swatch them when you get them, Muse!