the Balm Mr Write (Now) Eyeliner Pencil ($17) is a new eight shade permanent eyeliner that the Balm just recently launched on their website. Considering the Balm hasn’t had an eyeliner pencil prior to this is a pretty exciting launch.
Take a look!
I have to admit I wish they shaved two or three bucks off the price tag as I thought $17 (0.01 oz) was a little too high for these. But price aside they are a very nice eyeliner pencil that quite remind me of MAC Technakohl which was my HG (holy grail) eyeliner for quite a long time.
These are a hybrid little formula that do so surprise as they apply very creamy but they set to a satin finish that’s doesn’t smear, flake, or budge. I think that oily lids will adore them as unlike Urban Decay’s 24/7 formula they aren’t really glossy and the creaminess of the texture doesn’t translate to the final set on lids. I like glossier, creamier textured pencils but I had absolutely no issues with this formula. It glides easily onto my lash lines, smudges nicely, and stays long wearing on my drier eyes throughout the day without migrating around, smearing, losing color intensity, or flaking.
the Balm Mr Write (Now) Eyeliner Pencil Swatches (Bill, Brian, Dean, Jac, Raj, Scott, Vince, Wayne)
the Balm Mr Write (Now) Eyeliner Pencil (Raj)
the Balm Mr Write (Now) Eyeliner Pencil (Scott)
the Balm Mr Write (Now) Eyeliner Pencil (Vince)
the Balm Mr Write (Now) Eyeliner Pencil (Wayne)
the Balm Mr Write (Now) Eyeliner Pencil (Bill)
the Balm Mr Write (Now) Eyeliner Pencil (Brian)
the Balm Mr Write (Now) Eyeliner Pencil (Dean)
the Balm Mr Write (Now) Eyeliner Pencil (Jac)
They are smaller which I thought was fab as I have a lot more control over my lining with a smaller pencil. The tip is quite tiny, a lot tinier than Technakohl, and it allows you to swipe on a thinner line but still gives you the option to build up to a thicker line. I have shaky hands so this is great for me as I can easily get a straight line every single application without a hiccup courtesy the smaller tip.
The smaller tip also excited me as I thought it would make for an excellent waterlining tool. However, these don’t play very nice on my waterline. They apply nicely pigmented on my lash line but during waterline application I failed to get the same color intensity and saw little to no pigmentation in this area.
If you don’t mind the miss on your waterline, you might just enjoy the creaminess and super long wear of the Balm’s Mr Write (Now) Eyeliners! The smaller tip means you can easily apply these straight and mess-free plus if you’re working on your cat eye, this is a nice way to practice your “flick”! I just wish they did well on my waterline and just were a smidge cheaper than their $17 price tag!
the Balm Mr Write (Now) Eyeliner is available now at thebalm.com.