NYX Big & Loud Lash Primer ($7) is a new conditioning mascara primer that preps lashes for mascara. Ya know mascara primer is one of those great products that I never end up using?! I’ve run across a few of them in my day that I really enjoyed but for some reason they just kinda stay tucked in my drawer and never see the light of day.
This is probably because it’s one MORE step in an endless amount of steps to applying skincare and makeup in the AM. Concealer, powder, curling lashes, blush, moisturizer, face primer, eye primer, it’s just a long list of stuff and mascara primer seems to fall to the back of the list.
I was determined to add mascara primer back into my life so when NYX Big & Loud Lash Primer launched I was all, “Great! Now I have an excuse to use mascara primer”
So mascara primers can be great! They can prevent breakage, soften up lashes, and more important they can make ho-hum mascara perform like a champ!
They call this a fiber infused primer but I honestly and thankfully don’t see clumps of fibers in the formula! It applies without giving that irritating lash in the eye feeling so the whole fiber thing is a miss for me. And I’m grateful for that as I don’t really love fiber mascaras or fiber mascara primers as they irritate my eyes.
This kinda reminds me of MAC’s mascara primer in some ways but it performs a heck of a lot worst. All you have to do is apply it to your lashes and follow up with your mascara of choice. In my case, I used it with the new Wet n Wild Lash Out Loud Mascara (I tried it with other mascaras as well but the photos below are showed with Wet n Wild mascara).
The first photo is how my lashes look prior to applying anything. The second shows me with Wet n Wild Lash Out Loud Mascara and as you can see I have quite nice longer and full lashes in that photo. The third photo shows my lashes with NYX Big & Loud Lash Primer on under Lash Out Loud. It’s a mess as you can see. It somehow took away length and volume and added in clumpiness. I tried it with three different mascara formulas and with each one it just created a mess. My mascara ends up applying very clumpy and it aid any volume and length benefits.
This ones a skip for me sadly. I just felt like it took away from the formula of good mascaras and made them apply and look messy!
NYX Big & Loud Lash Primer is available now at Ulta and Ulta.com.