January 14, 2015

NYX Big & Loud Lash Primer Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

NYX Big & Loud Lash Primer1

NYX Big & Loud Lash Primer ($7) is a new conditioning mascara primer that preps lashes for mascara. Ya know mascara primer is one of those great products that I never end up using?! I’ve run across a few of them in my day that I really enjoyed but for some reason they just kinda stay tucked in my drawer and never see the light of day.

This is probably because it’s one MORE step in an endless amount of steps to applying skincare and makeup in the AM. Concealer, powder, curling lashes, blush, moisturizer, face primer, eye primer, it’s just a long list of stuff and mascara primer seems to fall to the back of the list.

I was determined to add mascara primer back into my life so when NYX Big & Loud Lash Primer launched I was all, “Great! Now I have an excuse to use mascara primer”

NYX Big & Loud Lash Primer2

So mascara primers can be great! They can prevent breakage, soften up lashes, and more important they can make ho-hum mascara perform like a champ!

They call this a fiber infused primer but I honestly and thankfully don’t see clumps of fibers in the formula! It applies without giving that irritating lash in the eye feeling so the whole fiber thing is a miss for me. And I’m grateful for that as I don’t really love fiber mascaras or fiber mascara primers as they irritate my eyes.

NYX Big & Loud Lash Primer

NYX Big & Loud mascara primer

This kinda reminds me of MAC’s mascara primer in some ways but it performs a heck of a lot worst. All you have to do is apply it to your lashes and follow up with your mascara of choice. In my case, I used it with the new Wet n Wild Lash Out Loud Mascara (I tried it with other mascaras as well but the photos below are showed with Wet n Wild mascara).

The first photo is how my lashes look prior to applying anything. The second shows me with Wet n Wild Lash Out Loud Mascara and as you can see I have quite nice longer and full lashes in that photo. The third photo shows my lashes with NYX Big & Loud Lash Primer on under Lash Out Loud. It’s a mess as you can see. It somehow took away length and volume and added in clumpiness. I tried it with three different mascara formulas and with each one it just created a mess. My mascara ends up applying very clumpy and it aid any volume and length benefits.

NYX Big & Loud Lash Primer before

This ones a skip for me sadly. I just felt like it took away from the formula of good mascaras and made them apply and look messy!

NYX Big & Loud Lash Primer is available now at Ulta and Ulta.com.

Tried it?

Do share!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Phyrra

    I just bought this but haven’t used it yet. So sad to hear it doesn’t work.

  • Eriu

    I find all lash primers do one thing only for me…undo the curl! I can sometimes get a smidge more volume (nothing another coat of mascara can’t provide) and of course it feels softer on the lash, but 10 minutes after curling, priming, and several coats of mascara, the is GONE! All that being said, Estee Lauder has a new one out that looks completely different. “Sigh”….I have a problem….

  • Melany

    This primer was on my “try” list, but I just may pass. Thanks for the review!

  • Sarah

    I actually love this primer. I got it a week or so ago and use it everyday. Maybe it works better with different mascaras?

  • annareiner

    I bought this awhile ago when it released and had SUCH high hopes for it, hahah. I love nyx but this just did not work for me either. After I had primed and applied mascara, you could still see the white primer through the mascara!