February 4, 2015

Benefit Roller Lash On the Way for Spring 2015

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Benefit Roller Lash

Mark your calendars because on February 27th Benefit Roller Lash on the way for Spring 2015! This new Benefit Mascara marries a great formula with a unique brush that make a power couple for lashes.

Benefit Roller Lash Mascara is a new curling mascara that has a unique hook and roll brush that grabs lashes and hooks into them so you can easily curl them upwards. The small hooks on the brush give the Roller Lash Brush super curl power!

benefit roller lash mascara

But the applicator isn’t the only thing that dramatic here. This ink black formula works with the wand to set your gorgeous girls and keep lashes conditioned plus it promises easy removal at the end of the day!

The new Benefit Roller Lash Mascara will be available late this month at benefitcosmetics.com.

What do you think?

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • Kim

    I love wands that have that shape (CG clump crusher!!). I hope the spikes aren’t as sharp as the ones in They’re Real. Those things kill me.

  • diane

    the adorable roller packaging is totally suckering me into buying this next time Ulta does 20% off prestige.

  • Carol G.

    Now this sounds great! Hopefully it lives up to the claims. Looking forward to your review of this. If it does work, I’ll be one happy camper…

  • breyerchic04

    I need a new mascara but my minis will last until then, maybe I’ll go for this. Or maybe I’ll give in and buy Diorshow since it’s my beauty-bestie’s favorite and I haven’t tried it. I’ve been using Blinc for two years and am over it for at least a while.

  • Helen

    I got the mini of this free with March UK Elle and absolutely hated it. Made it feel like my lashes were coated in melted rubber, gross!

  • Yamilet

    I’m excited for this! I hope it’ll also be available in a mini size because I cannot justify the price.. Also, I read that Elle magazine is including a free sample size of this mascara with their March issue in the UK , I wish they would do that here in the US.

  • lacy

    I definitely want to try this but not after Helen’s comment! That sounds awful! Sorry to hear helen!

    • Helen

      Thanks Lacy πŸ™‚ I was so disappointed after i had read try quite a few raves from bloggers who got PR samples in advance. One plus is though it is easy to remove with micellar water if people do end up liking it. Mascara is probably the most subjective beauty products so don’t let my experience put you off as it seems like i’m in the minority so far. Try and snag a sample too if you can!

  • zFashionizta

    I am definitely going to try this one because benefit they’re real mascara is my favorite so I’m expecting good results from this one.

  • mirandagrosvenor

    One of my fave UK bloggers has been raving about this up and down and she flat out says she hates other BeneFit mascaras, so…we’ll see.

  • DivaDebbi

    Im hoping it really does wash off easily…They’re REAL was a longtime fave, loved how my lashes looked, but it was simply too much toil to remove. Fingers crossed! Thanks for the heads up.

  • Linda

    You can get a sample of this with sephora using code ROLLERLASH at checkout. I like it so far but sometimes the samples are better than the full size it seems like

  • devon

    i also got the free mini with any purchase at my ulta store–and oh. my. god. longest stretchiest lashes EVER. i advise against layering too much with it, as it can clump up a little. i am not a benefit fan…but this mascara is pretty amazing!

  • KohakuSueda

    I have a sample of this and to me it looks and applies JUST like clump crusher. Its great cause I do like that mascara but its funny that the formula and brush are so alike.

  • Myka

    Just bought this a week ago and LOVE IT!!!!!!😍😍😍😍😍😍😍

    My lashes leave A LOT to be desired (their thin,short, and just plain sucky)
    But when I use this it can literally build my lashes up almost TRIPLE the length!!!! It’s like MAGIC!

    I got mine at Ulta and I think it was $25. Still a good deal compared to brands I’ve tried like: LancΓ΄me $28 (so-so) Clinique (can’t remember price but do like Clinique a lot and buy it when they have bonuses included.)Rimmel, maybelinne, and revlon. Etc.

    This THE best mascara I’ve EVER tried!!!!!❀️❀️❀️❀️❀️❀️❀️❀️