NYC New York Color City Proof 24 HR Eye Primer ($3.49) is a new budget friendly eyeshadow primer that’s being introduced for Spring 2015 with a selection of new NYC New York Color City Proof 24 HR Waterproof Eyeshadows.
Let’s take a look!
No one can’t say NYC New York Color City Proof 24 HR Eye Primer isn’t a steal this twist up pencil (no sharpener required) pays home to 0.07 oz of product and can be located as low as two bucks and change if you wanna face a trip to the Evil Empire (Walmart).
This is a super fair shade that you can swipe over lids with the promise that it’ll extend the wear of your eyeshadows by up to 24 hours. Not that I’m running around Gotham in my eyeshadow for 24 hours but I like the idea that I can if I want to.
NYC New York Color City Proof 24 HR Eye Primer
NYC New York Color City Proof 24 HR Eye Primer Swatches
The formula isn’t really my cup of tea to be honest. It’s cream yes but it has sort of a plastic-y film when applied on lids. It does blend easily enough and looks soft and smooth once applied. I just wasn’t a huge fan of the texture, it feel like something was off about it. It will act to brighten up eyes on a certain skin tone where as others it might appear a bit chalky and pasty used alone. The color does in fact intensify the color of powder eyeshadows very nicely however, that’s about the extent of the formula benefits for me. I honestly didn’t feel this extended the wear of shadows. Yes, it made shades look intense and more vibrant but it didn’t prevent fading nor did it prevent creasing! If anything I felt like it made my shadows crease a little faster than normally would without an eyeshadow primer in place!
It does also have a very strong cardboard fragrance that really didn’t bother me but wasn’t really pleasant either which deserved mentioning.
All in all NYC New York Color City Proof 24 HR Eye Primer wasn’t terribly exciting. At the affordable price tag it had potential to win over a few hearts but I just didn’t feel the formula did much outside of giving my shadows a more vibrant look!
It’s rare NYC New York Color Cosmetics disappoints but this was a miss for me.
Want to try it?
Get it at Walmart or Walmart.com.