April 27, 2015

E.L.F. Frozen Icing Eyeshadow & Eyeliner Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

E.L.F. Icing Eyeshadow & Eyeliner

E.L.F. Frozen Icing Eyeshadow & Eyeliner is one of several limited edition E.L.F. Disney Frozen Makeup products that launched for Spring 2015. I know, Frozen in the Spring!? WTH E.L.F!? Why do you want to confuse me?

None the less a month or so ago E.L.F. launched a really great Frozen Collection with an improvement on packaging and larger range of makeup compared to past Disney Collaborations they’ve done.

Here’s a look at the E.L.F. Icing Eyeshadow & Eyeliner!

E.L.F. Frozen Icing Eyeshadow & Eyeliner

As far as I know E.L.F. Frozen Icing Eyeshadow & Eyeliner ($4.99) is a brand new product as E.L.F. Cosmetics doesn’t technically offer a cream shadow like this in their range which doubles up as a eyeliner as well. Unless, of course, you count Studio Cream Eyeliner but that isn’t a multitasking formula!

Depending on your makeup views you’ll either think the packaging on this adorable or terribly juvenile. Personally, I think it’s cute! It comes in a plastic jar with a white lid that features a full color illustration of Elsa. E.L.F. really went all out with the packaging and product offerings in the Frozen Collection! They really didn’t skimp here and I like where they went with this collection and hope to see it in future Disney releases!

E.L.F. Frozen Icing Eyeshadow

E.L.F. Frozen Icing Eyeshadow & Eyeliner

E.L.F. Frozen Icing Eyeshadow & Eyeliner swatches

E.L.F. Frozen Icing Eyeshadow & Eyeliner Swatches

This shade is named, “Let It Go” and its a cool, icy shade of pale pink with very fine silver sparkle. It kinda reminds me of the MAC Paint Pot Let’s Skate from the MAC Glitter & Ice Holiday 2011 Collection but a lot more sheer! It also reminds me of Trish McEvoy’s cult favorite shade, Demure.

I’m not very keen on the formula or the pigmentation on this one. It has a very slippery texture that literally blends away as you apply it. The color is very, very sheer so it leaves a little sparkle behind with a bit of brightening but nothing more. It does crease rather badly on my drier hours within an hour of application but wears a little longer with eyeshadow primer under it at around three hours or so. It’s nice for days you might want a more nude look but honestly, the color is so sheer it really barely pulls that off!

E.L.F. Frozen Icing Eyeshadow & Eyeliner fotd

E.L.F. Icing Eyeshadow & Eyeliner fotd

Although they recommend it as a liner I wouldn’t personally suggest it as it is very creamy and very slick which in turn makes it impossible to get an even, straight line during application. And again, since it is so sheer you have to go over it several hundred times before you actually see any color.


I wish it applied as well as it swatches as on my arm it comes across as a delightfully cool iridescent pink! But unfortunately, I find it difficult to get that intensity on my lids!

This one will be appealing to Disney and Frozen Collector’s I’m sure! Unfortunately, the formula isn’t nearly as lovely as the cutesy packaging.

You can grab it exclusively at Walgreens, Walgreens.com, and drugstore.com.

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Carol G

    Hey Muse, try layering this on top of a dark powder eyeshadow. I have this and I love it over black or navy or really any color darker than itself. It gives off a cool duochrome effect. The day I wore it on top of black eyeshadow I got pretty many compliments. I agree, though, you can’t really wear this on its own because it is too sheer and creases like mad.

  • Sammi the Beauty Buff

    What a bummer! Too bad. I’ve heard their regular Cream Eyeliners are nice, but it would have been great if these worked well too, since the packaging is so darn cute!

  • devon

    i snagged this one up (along with the shadow palette and cheek palette) and i have to say, i am quite pleased with it! i use it in the inner corners or as a brow highlight, or on days when i don’t want much more than a subtle shimmer. it might even work on the cheekbones or down the nose for highlight…or maybe even on the lips! i haven’t experimented much, but it could end up to be a great multi-tasker :]

  • kellly

    Thanks for the tip on how to wear it, Carol G. I have one (I had to get it b/c of such cute packaging) and had the same issues with it. It’s SO sheer, I couldn’t really figure out what to do with it. Too pink to be a highlighter, but I like that idea of using it over a shadow. Will have to give that a try.

  • kimmyyy

    I bought one of the ELF smudge pots and the shade is literally identical to this one and the formula sounds the same as well! It’s very slick, thin, and it leaves an iridescent shimmer behind without much of any color. I wanted to love it (I love mostly anything iridescent) but it just didn’t do much for me. ;( It faded on my lids after about an hour of wear, even with primer. Also, I’m so tired of Frozen! Why has this movie caught on and stuck for so long?! Kids are so crazy about it! I think I’d personally be more excited if I saw something Beauty & the Beast or Little Mermaid themed! 😛

    • Isabella Muse

      interesting! I notice a lot of repromoted shades in the disney launches! LOL I know! It has SUCH a cult following!!!!!

      • Isabella Muse

        ps they did little mermaid already 🙂 and Beauty and the Beast is apparently on the way 😀

  • Kim

    My 6 yr old daughter is Still frozen obsessed so her dad surprised her with all the collection To include each bag/case and the makeup items. Of course it for fun to play and enjoy as she would like. But I decided to try everything one night as it’s been years since I’ve bought Elf and then it was only brushes. Well it was a complete disappointment. Pigmentation on most of the shadows was so sad and they wore down within an hour. The cream shadow liner duo is just out right sad not showing up once blended on the eye as noted by the Muse. Packaging is just top rated but I feel like the makeup quality is so sub par I began thinking it might’ve been just marketed as kids play makeup But I see I am wrong based on history and future plans of Disney Colllabs. It’s a shame as the bags are just fabulous – it’s even a fake mirror in the book of shadows much like a silly mirror at an amusement park attraction At least my daughter is loving it so it was well worth the cost for both her delight in the surprise and the fact she has real “Elsa” makeup. I too adore the movie still enjoying all aspects of it even the Recent Frozen Fever short which reignited the fandom I believe. At any rate as always such a pleasure reading your reviews Ms Muse!

    • Isabella Muse

      aw thanks Kim! You’re too kind <3! And yes, I agree! It's cute packaging but the formula is just blah on many of these collaborations. It's a shame as ELF does have good items in their Studio Collection wish they'd extend that quality to these disney makeup items!