April 21, 2015

It Cosmetics Brush Bath Purifying Instant Brush Cleaner Launches

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It Cosmetics Brush Bath Purifying Instant Brush Cleaner

My It Cosmetics Makeup Brush Collection has far surpassed my MAC Brush Collection at this point in my makeup life. I just really love their brushes so much! Extra soft bristles, airbrushed results, what’s not to love?

So I have to admit that the new It Cosmetics Brush Bath Purifying Instant Brush Cleanser ($18), It Cosmetics first ever makeup brush cleaner, has my eye at the moment! This alcohol-free formula dissolves makeup instantly off your brushes and dries super fast to cleanse both natural and synthetic makeup brushes!

Count me curious!

Sephora used to make a spray on brush cleaner that I adored! If this dries fast and cleanses brush easily it might just become a staple. I like having the option of misting on cleanser when switching colors! Makes for easy clean up when you’re working with several eyeshadow shades at once.


The It Cosmetics Brush Bath Purifying Instant Brush Cleaner is part of the It Brushes for Ulta Collection and available exclusively at Ulta and Ulta.com.


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Alyssa

    I can’t wait for this to hit stores. It brushes have totally changed my life!

  • Maria

    I wonder how this compares to baby shampoo. I use baby shampoo currently for cleaning my brushes. It looks nice.

  • Jessica Larson Bailey

    i’m thinking this might be like the Cinema Secrets brush cleaner carried by Sephora. that stuff is a game changer with makeup brushes as far as i’m concerned. i’ll have to check this one out once i’m ready to restock.

  • Katherine T.

    I just bought a bunch of IT brushes from ULTA during their 20% Platinum Sale and love them. Curious how this cleaner will perform and what the ingredients are

  • Dee

    It sounds like this is one you spray on a towel and then wipe your brushes? Hope so.

  • Haji

    omg it’s so expensive per ounce. $18 for 3 oz!! I use the clinique one or cinema secrets(which has too much scent for me) but they’ve never dried my brushes even though there’s alcohol. I wonder if this one needs to be rinsed off then. I used the other 2 for 3 years now!!