April 13, 2015

L’Oreal Collection Private Pure Reds Lipstick Collection Launches in the US

L'Oreal Collection Private Pure Reds Lipstick Collection

The L’Oreal Collection Private Pure Reds Lipstick Collection has launched in the US and is now available exclusively at Walgreens! You might recall last year L’Oreal introduced the Collection Privee Colour Riche Lipstick which consisted of six shades of nude lipsticks! This year the L’Oreal Collection Private Reds Lipstick Collection has a selection of nine shades of red.

Just like the Collection Privee Colour Collection these are nine shades of custom made red shades which are based upon L’Oreal celebrity models each of which has a different skin tone enabling you to make the perfect selection of red (although I’m of the mentality you shouldn’t limited yourself when it comes to different colors of reds! Be a rebel, try something new, you might love it!).

I believe the original L’Oreal Collection Private Pure Reds Lipstick Collection in the UK consisted of only four shades! So we are getting a considerable larger collection in the US.

This collection features shades of red inspired by Blake Lively, Liya Kebede, Freida Pinto, Julianne Moore, Doutzen Kroes, Jennifer Lopez, Eva Longoria, and Zoe Saldana. There’s also a shade entitled Because You’re Worth It Red.

Right now I’m seeing displays at Walgreens which are marketed as “exclusive” and also as a “Mother’s Day” display. I’m not sure if these shades are limited edition as they aren’t marked as such but they did end up making the Privee Colour Riche Lipstcks permanent so you never know! They come in a rubberized lipstick tube with a gold autograph for each of the women the shade represents.

L'Oreal Collection Private Pure Reds Collection

L'Oreal Collection Private Pure Reds Lipstick

L'Oreal Collection Private Pure Reds Lipsticks

Colors were marked at $10.79 each with a $2 instant coupon featured on the display.

I think they might just get a wider launch but perhaps Walgreens will be seeing them first but…don’t quote me on that. Last year the Privee Colour Riche Lipstick Collection was available everywhere so I’m surprised this particular collection is limited to one store.

The displays also feature a shade of Colour Riche Nail Polish to match the lipstick shades!

I’ll have swatches live shortly as well as a review.

Anyone see this collection at their local Walgreens?

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Danielle

    I have seen these at my local Walgreens as well as at my local Walmart. They were on an endcap display at one Walmart and the other had them with the rest of the lipsticks. Definitely cheaper than at Walgreens! I got a few of them for $5.97 each!

  • cindy

    Actually surprised to see it at my Walgreens recently since whet I live usually gets things late. I haven’t seen it at any other retailers nearby but red isn’t something I wear often so I’ll be passing on this. ..Unless your swatches convinced me to buy like with the maybelline nudes lipstick xD

    • Isabella Muse

      oh that’sgood news! πŸ˜€ haha! I’ll do my best to convince you!

  • Alicia

    Hi Muse….please go to Walmart! I saw them yesterday (but as usual only 2 were left :)…and the price is so much better than at walgreens (6 vs 11), where I bought my 1st 2. Love the Jlo for my latin skin, so vibrant! I cannot believe such a quality in a drugstore lippi (ok ok it does has this particular smell from other loreal lipst), but the pigmentation is awesome, the texture so creamy for a matte. I need to grab the whole thing :). Totally worth it guys πŸ™‚

    • Isabella Muse

      Hi Alicia I sadly got them at walgreens. I hate going to the evil empire but the tempting $5.79 price tag would have tempted me for sure! πŸ™ but I got them at Walgreens as that “exclusive” thing pulled mein lol! I am so glad you like them! I know! the Nudes were great oo but sadly the smell was the biggest turn off but the intensity of the shades def makes them worth it. So glad you’re loving the shades!

  • Staci

    I love the JLO nude lippy so much that I bought backups. I’d use it way more often if it weren’t for the smell.

    Do these smell like rotten, burnt, playdough too?

  • Zovesta

    Wh-what! Just as my search for a deep, true red intensifies!? Thank you, makeup lords. But… $10 for a lipstick? That’s pushing it, pal! I sure hope our Walmart carries these.

  • Staci

    But it’s not like normal playdough, which I like. It’s playdough gone bad. Why,oh why would they produce lipsticks with that smell?

  • LC

    I’ve seen this collection at CVS and Meijer, for those in the Midwest. Far cheaper at Meijer — $7 vs. $10 at CVS.

  • Fairy114

    Yup I saw these at Walgreen last weekend and I got the Frieda Pinto color . It’s beautiful ! This line launched in Asia a few months ago and there were few more celebrity shades I was hoping would launch here but it didn’t.

    • Isabella Muse

      yeah I think jane fonda got a shade! We def didn’t get her color!

  • Yvonne E Krug

    I got seven of these at my local Rite Aid which were buy one get one for 50% off. In addition , I found some L’Oreal coupons in a display for $2 off 1 L’Oreal product and $4 off two products. Anyhow, I ended up getting them for about $4.74 each. The only ones I didn’t get are the JLo and Zoe Saldana reds , The Zoe red is more of a deep plum that I don’t like , but I will probably get the JLo one. I really like the colors and can’t wait to try them !

  • Genevieve

    I am sure they are gorgeous – cannot wait to see the swatches because I am a big red fan. However they will probably sell for $25 or so in Australia. I wait for the sales.

  • Nat

    I think we’ve had these out for a while in the UK now and I’ve wanted the Blake one for ages!

    I have enough reds though. πŸ˜›