April 21, 2015

L’Oreal Collection Private Pure Reds Lipstick Swatches

L’Oreal Collection Private Pure Reds Lipstick

The L’Oreal Collection Private Pure Reds Lipstick Collection arrives in the US just time for Spring 2015. This collection features nine shades of custom red lipstick based upon L’Oreal celebrity and model ambassadors from the past and present. Each L’Oreal Colour Riche Red Lipstick shade represents a different skin tone enabling you to choose your perfect shade of red.

The collection is a follow up to last year’s Collection Privee Colour Riche Lipstick launch which was all about the perfect shade of nude lipstick. Last year, the collection only consisted of six shades so this year we are getting a good deal of more shades to try out. I don’t believe this collection is limited edition but don’t quote me. It is available right now at Walgreens which state it as “exclusively ours” but reports from reader’s state that they have seen the collection at other drugstores.

The L’Oreal Collection Private Pure Reds Lipsticks did get a UK launch earlier this year but not all the shades we are seeing here in the us. The nine shades of red lipstick are inspired by Blake Lively, Liya Kebede, Freida Pinto, Julianne Moore, Doutzen Kroes, Jennifer Lopez, Eva Longoria, and Zoe Saldana as well as one additional shade titled Because You’re Worth It Red.

Take a look below for swatches!

L’Oreal Collection Private Pure Reds Lipstick swatches

I’ll be reviewing these shades shortly but I thought you’d like to see some photos and swatches of each prior to that.

L'Oreal Because You're Worth It Red

L'Oreal Because You're Worth It Lipstick

L'Oreal Colour Riche Lipstick Because You're Worth It

L'Oreal Because You're Worth It Colour Riche Lipstick

L’Oreal Because You’re Worth It Red Colour Riche Lipstick

L'Oreal Colour Riche Lipstick Because You're Worth It swatches

L’Oreal Because You’re Worth It Red Colour Riche Lipstick Swatches

L'Oreal blake lipstick

L'Oreal colour riche lipstick blake

L'Oreal blake's red colour riche lipstick

L’Oreal Blake’s Red Colour Riche Lipstick

L'Oreal blake's red Colour Riche Lipstick swatches

L’Oreal Blake’s Red Colour Riche Lipstick Swatches

L'Oreal Doutzen's Red Lipstick

L'Oreal Doutzen Colour Riche Lipstick

L'Oreal Colour Riche Lipstick Doutzen's Red

L’Oreal Doutzen’s Red Colour Riche Lipstick

L'Oreal Doutzen's Red Lipstick swatches

L’Oreal Doutzen’s Red Colour Riche Lipstick Swatches

L'Oreal Colour Riche Lipstick Eva

L'Oreal Eva Colour Riche Lipstick

L'Oreal Eva's Red Lipstick

L’Oreal Eva’s Red Colour Riche Lipstick

L'Oreal Eva's Red Colour Riche Lipstick swatches

L’Oreal Eva’s Red Colour Riche Lipstick Swatches

L'Oreal Colour Riche Lipstick Frieda

L'Oreal Colour Riche Lipstick Freida

L'Oreal Freida Colour Riche Lipstick

L’Oreal Freida Red Colour Riche Lipstick

L'Oreal Freida Red Colour Riche Lipstick swatches

L’Oreal Freida Red Colour Riche Lipstick Swatches

L'Oreal Colour Riche Lipstick J Lo's Red

L'Oreal J Lo Red Lipstick

L'Oreal J Lo's Red Lipstick

L’Oreal J Lo’s Red Colour Riche Lipstick

L'Oreal J Lo's Red Lipstick swatches

L’Oreal J Lo’s Red Colour Riche Lipstick Swatches

L'Oreal Julianne's Red

L'Oreal Julianne's Red Lipstick

L'Oreal Julianne's Red Colour Riche Lipstick

L’Oreal Julianne’s Red Colour Riche Lipstick

L'Oreal Julianne's Red swatches

L’Oreal Julianne’s Red Colour Riche Lipstick Swatches

L'Oreal Lipstick Liya's Red

L'Oreal Liya's Red

L'Oreal Liya's Red Lipstick

L’Oreal Liya’s Red Colour Riche Lipstick

L'Oreal Liya's Red Lipstick swatches

L’Oreal Liya’s Red Colour Riche Lipstick Swatches

l'oreal zoe's red

l'oreal zoe's red lipstick

l'oreal zoe's red lipstick shade

L’Oreal Zoe’s Red Colour Riche Lipstick

l'oreal zoe's red lipstick swatches

L’Oreal Zoe’s Red Colour Riche Lipstick Swatches

The L’Oreal Collection Private Pure Reds Lipsticks are available now at drugstores! Reviews and more info on the way shortly!

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • JJ24

    Looks away from screen “I don’t need them, I have to many already” repeated three times before caving saying “maybe just one” followed by buying them all.

    Damn company knowing my weak spot!

  • Diana

    I need/want them all… Well, maybe not that orangey one. That would just make my teeth look yellow.

  • Ashley

    I like Freida’s and Julianne’s the best. I have fair skin, but I really like the fuchsia pink tones in the Freida shade best. This line is a good way to represent all nationalities. I have to say I love how they use Liya for Lancôme’s spokes person. Its nice to see a change. Beauty certainly comes in all colors. I love seeing the different nationalities represented.

  • Katrina

    Hi Muse! thank you so much for the review!!! My suspicion also is that these aren’t limited edition! I actually saw them in the permanent display at a Walmart the other day, next to the nudes from this collection. Just in case anyone was tempted to buy them all right away like I was, I think most of the colors will be around for a while at least!! 🙂 Oh, but I did notice that there was only room for 6 shades in the display – not sure which ones were left out, but I do remember that the “Because You’re Worth It” red was there!

    • Isabella Muse

      that’s great news as I think they are beautiful shades and would be a shame to have them be LE 😀 glad to hear even Because You’re Worth It was there! 😀 thanks for confirming Katrina!

  • Lily

    Just bought a few of these! Wish they’d been out when I started getting into lipstick, as I think they cover ‘red’ pretty thoroughly and so would be a good way to experiment from that orangey red up to that deep brick.

    • mindy

      HI LILY, which one do you think is deep brick “cause that’s the one I’m looking for too??

        • mindy

          Hi Gloria, thanx so much for answering, Eva was the one I picked but one never knows for sure till it’s on! Great to have your confirmation.

  • aztrouble

    I knew I should have gone into walgreens the other day, decided not to and now am full of regret
    Which one is your favorite muse?

  • Heidi

    I thought I’d seen these in CVS, too, but maybe it was a Mother’s Day thing. It was some kind of endcap display.
    Side note, from the nitpick in me: But it’s titled, not entitled, when referring to how something is named.

    • Isabella Muse

      yeah seems they are popping up everywhere and might just be permanent. Sorry about the typo!

      • Heidi

        No problem. That one triggers my inner nag is all! Just about everyone gets it wrong.

        • Isabella Muse

          my hands type a lot faster than I think so lord knows I’m a mess here sometimes 🙂 I’m also multitasking at work while trying to get up new blog content 🙂 Sorry about that! and thanks for dealing with my crazy typos/errors!

  • Kalli

    I bought Freida’s red a few weeks ago and although I am no where even close to her coloring, (fair-medium skin that tends to sunburn, blonde highlights, brown eyes) it is the most beautiful fuchsia red! After I bought it, I wore it like three days in a row which I never do! And the formula is outstanding, too! It left the prettiest stain and never flaked.

  • Melody

    I dunno why I’m so hesitant with red lippies! They’re beautiful and trust me I wear some seriously loud pinks but I don’t intentionally own any red except OCC lip tars because they came in a kit 😛

  • Iris

    I’m really, really hoping this is available in Canada. I like “Because You’re Worth It” and the packaging is cute!

  • Genevieve

    Looks like a great red range for everyone. I would like to see these lipstick personally to make sure they don’t have a pink base to them. The Zoe’s red and Doutzen’s red look beautiful to me.

  • Gillie

    I always love the Julianne and the Eva colors. I’m more Julianne than Eva, though. I’m going to have to go find these!

  • Ayman

    Thanks for the review. The shades are great. Hope we get to see them in Canada soon.