WWD reports that Sephora Subscription Box called “Play” will be arriving soon! The new Sephora Beauty Subscription will set you back $10 a month and includes samples, plus a Spotify playlist, as well as Sephora Play Pass coupons for in store interaction like one on one tutorials to use the products that came in your box! The boxes will have application tips and mobile codes that can be scanned in store to access aditional content. Plus subscription box themed in store events called Play! Dates will come along with your membership!
Apparently, Sephora Play won’t be for everyone just yet and will only roll out in Boston, Columbus, and Cincinnati this September/Fall 2015 and later on it will launch in other cities but likely not until 2016. What not New York!? Not LA?
Box subscriptions include products from Sephora’s own line as well beauty, makeup, skincare, and perfume samples from brands like Marc Jacobs, Ole Henricksen, Bumble and Bumble, and many more. Sephora is reported as including some extra smaller fragrance samples with your box as well!
So what you think of a Sephora Subscription Beauty Box?
If it hits your city will you be indulging?
I’m honestly not a subscription beauty box type of gal but I might be convinced to try it out for a few months!