January 12, 2016

Demi Lovato’s Lovatics N.Y.C. New York Color Collection for Spring 2016

Demi Lovato Lovatics N.Y.C. New York Color

Yes, it’s true, Demi Lovato has teamed up with N.Y.C. New York Color Cosmetics to launch the Lovatics Makeup Collection for Spring 2016!

The Demi Lovato’s Lovatics N.Y.C. New York Color Collection for Spring 2016 launches this January exclusively at Target and Walmart.

Take a look!

As N.Y.C. New York Color’s asambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics. Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. “I am so excited to share my first makeup line with N.Y.C. New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.

N.Y.C. New York Color Lovatics by Demi Eyeshadow Palette ($4.99)
Features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades.

N.Y.C. New York Color Lovatics by Demi Lip and Cheek Tint ($3.99)
These cute sticks will have you blushing because of its’ unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C. New York Color by Demi Lip and Cheek Tint comes in these four seductive shades (001 Cheeky Pink, 002 Cheeky Red, 003 Cheeky Strawberry, 004 Cheeky Berry).

N.Y.C. New York Color Lovatics by Demi Volume & Length Mascara ($4.99)
No collection is complete without Mascara. Up to 11X more volume and up to 64% more length will have you shouting for a Broadway encore. Get iconic length, extreme volume and Demi’s seduction in one stroke with the exclusive shaped Dual-Fiber Brush. The brush’s small and rigid black bristles catch and reveal even the smallest unnoticeable lashes, while long and flexible red bristles instantly pump up the volume lifting the curtain on your lashes. A high wax formula enriched with beeswax to build volume and carnauba wax further enhances your lashes for the stage.

N.Y.C. New York Color Lovatics by Demi Eyebrow Liner ($1.99)
Want that little detail that changes it all? The secret is out with this new eyebrow liner. Complete your perfectly poised look like your favorite stylishly cool star and create a work of art with long wear color that easily defines natural brows in high definition. The pencil easily glides for color application while the built in brush enables you to groom and shape your brows for a masterpiece only suitable for the Met. Make the difference in shades Medium Brown and Dark Brown

Be sure to look for the Demi Lovato’s Lovatics N.Y.C. New York Color Collection for Spring 2016 later January at Target and Walmart!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Anna-Marie

    I am a huge fan of Demi Lovato– I’m seeing her in concert for the second time this summer– and am so excited to hear she released a makeup line! I will definitely be looking for her new NYC Cosmetics collection next time I’m at Walmart! 🙂

  • lala

    Please review these. Ive never bought this brand (i prefer wet n wild for cheap stuff) but this looks promising! I might give it a shot!

  • Jade

    I bought the lip and cheek stain (in the darkest shade) yesterday hoping that it would be a dupe for Benetint. Nope! It was very low-pigment. I needed several applications to see any color. Very disappointing.

  • Catherine

    I purchased the NYC Lovatics Lip and Cheek Tint in Cheeky Pink. This is a great product. Many Vloggers state to blend this on the cheeks immediately as the product is quick-dry. The product packaging is akin to nail polish packaging with the small brush to apply.

    I swiped three little lines of the stain on my cheek then blended in a circular motion with an elf stipple brush. This stain is amazing! Long lasting. Beautiful bright color that becomes subdued when blended. It’s also great for mature skin since it isn’t powdery!

  • Silvia

    Good to know. I saw them briefly and thought they were nails polishes. The three rosy/red shades look pretty I might try them. I love the nude eyeshadow palette looks actually beautiful I’m hoping to find a sale since I have so many already but they are so tempting. Not sure whether they have a rosy/plummy shade in the drugstores light but beautiful they look! Their eye gel/shadow combination kit looks good also similar to the Elf one I got it in darkest brown is awesome! I also bought the WetnWild one includes the cutest mini tweezer.