January 11, 2016

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen Review & Swatches

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen7

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen ($4.99) is a new, permanent highlighting and concealer click pen that launched with the Wet n Wild Spring 2016 Collection in two shade selections.

I wasn’t going to purchase the Wet n Wild Illumi-Naughty Highlighting & Concealing Pen because whenever I see “highlighter” and “concealer” in the same sentence I think of a shimmery formula that will end up putting a spotlight on my under eye imperfections.

But hey, I somehow talked myself into trying it out as because if nothing else I’m a concealer junkie.

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen2

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen is available in a two shade sections which are “Posing Nude” and “A Happy Medium”. These are click pens with an attached brush for application however, the packaging on both of mine were faulty as with just two clicks the concealer ended up flowing out heavily and getting all over the place. First click nothing, second click a huge flow of concealer came up and out and wouldn’t stop flowing. So just be careful when clicking!

If you’re using these to create a strobing effecting or contouring with them under your eyes you’ll find that either of the two shades should suit a variety of skin tones including darker tan and medium skin tones. If you’re using them to conceal darkness, puffiness, finer lines, etc…you’ll likely not find a perfect match for many skin tones considering this is available in a lighter cream and lighter medium yellow toned shade selection.

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen

If you watch youTube videos you likely ran across at least one guru who uses Benefit Lemon Aid as a contouring tool for under their eyes. This not only adds a lift to your eye area but it also brightens the area up and creates a highlighting effect. I believe Huda Beauty was one of the first gurus to do a tutorial of this technique. I contour under my eyes but I do not use Lemon Aid to do it. Typically I use my concealer and I bring it below my eye socket just where my cheek bone begins and I blend it upwards and out towards my temple. If I look well rested it isn’t because I’ve had eight hours sleep, it’s likely because I’ve use this contouring method to give my eyes a lifted, brighter appearance. Wet n Wild Illumi-Naughty Highlighting & Concealing Pen can be used in a similar fashion as Benefit Lemon Aid particularly A Happy Medium which has a good deal of a yellow undertone that produces a strobe or highlighting effect even though the formula has absolutely no shimmer or sparkle.

Both shades of Wet n Wild Illumi-Naughty Highlighting & Concealing Pen have a very soft, lightly hydrating, creamy, pigmented formula. These blend quite easily into skin and I had no issues with them appearing dry or creasing into my finer lines. These actually work well to conceal minor darkness, puffiness, and finer lines. But as I mentioned above not everyone is going to find a match within two shades. You can’t really use then to highlight your entire face and if you’re looking for a radiant or illuminating glow this isn’t the effect they product in my humble opinion.

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen Swatches (A Happy Medium & Posting Nude)

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen Swatches (A Happy Medium & Posting Nude)

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen Swatches (A Happy Medium & Posting Nude)

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen Swatches (A Happy Medium & Posting Nude)

The best way to use them is to apply under your eyes in the shape of a V so that the color just touches the tops of your cheek bone. Use a bushier brush to blend them out and you’ll find the color will be distributed and blended not only under eyes but also towards the top area of your cheeks and face which in turn gives a lifted, brighter appearance aka a sort of spotlight or strobe effect.

I do think they are a little messy to work with directly from the pen because as I said they do flow very quickly when clicked. However, using in conjunction with a good blending brush produces a better effect.

I actually prefer my own favorite concealer to do the same thing that this product does and I feel like it’s a better match for my skin tone. I think this is a product for folks that have excellent contouring skills. It’s also a nice hydrating concealer but you’ll have to fit into their two shade selection for it to work that way.

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen is an interesting product that will give your eyes a lifted, brighter appearance. But it does take a little time to understand how it works if you’ve never contoured under your eyes before so there is a little learning curve.

Wet n Wild Illumi-Naughty Highlighting & Concealing Pen is launching now at drugstores.

Tried it?

Do share!

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Stephanie G

    Hmm, I’m intrigued! So A Happy Medium is actually the lighter shade?

    • Isabella Muse

      no sorry! 🙂 I labeled wrong! All corrected! Sorry for the confusion Stephanie!!

  • Kristin

    I actually found a third, lighter shade at Walgreens. It had ivory in the name I believe. I intend to go back and get it as the nude shade is a bit off for my degree of paleness.

    • Isabella Muse

      thanks! I’ll look for this as I’m curious if it has less yellow!

  • Sissi

    I want it for sure! Hopefully my Target carries it. Looks like a dupe for YSL Touché eclat doesn´t it? Happy New Year Muse! xoxo, Sissi

    • Bonnie

      I’ll bet that’s what they were going for, though. I have used the Magic Lumi pen; there’s no way I can afford Touché Eclat.

  • Terri

    I don’t have “dark circles” but I do have these awful dark shadows which are worse to conceal. I’m 47, so I also have some fine lines. Would this product work? Would love ya’lls recommendations.

  • Snesbear

    Muse I got this and swatched it on my inner wrist.

    Not only does it cover up my vein naturally but it won’t come off. I haven’t showered ye. But I’ve tried washing it off with soap and water. I’ve even rubbed at it a bit (like you do to test if a liner will smudge). It hasn’t budged.

    I’m doing a face test tomorrow. But I think I’ll like this one! Good thing I double cleanse (oil & foaming cleaner). Cause I’m not sure what else would take this off!

    • Isabella Muse

      that’s fantastic!!!!!!!! 😀 Hope it wears just as under your eyes!

  • Bailey

    Have you found any products with similar consistency/formula? I’ve been wearing this concealer as a light foundation of sorts, but I cannot keep it stocked! I have played around with other foundations md ether they are runny or goopy. I’m looking for that perfect creamy formula with moderate coverage that might only exist in my mind! Hahaha

    • Isabella Muse

      have you tried L’Oreal Visible Lift, it’s a nice creamy foundation!