February 11, 2016

NYX Hydra Touch Primer Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

NYX Hydra Touch Primer1

NYX Hydra Touch Primer ($13.99) is new cooling, hydrating face primer that launched with the NYX Spring 2016 Collection earlier last month. On some levels this formula reminds me of the NYX Skin Elixirs that launched in 2014 as they contain many of the same ingredients like chamomile, green tea, and ginseng root extract.

Although the textures and formulation are different they do seem to have many of the same ingredients.

None the less I have dry skin so this didn’t prevent me from wanting to try NYX Hydra Touch Primer for myself.

NYX Hydra Touch Primer

NYX Hydra Touch Primer comes housed in a 1.05 oz squeeze tube for $13.99 and is fitting in my opinion for most any skin type not just dry ones. If you have oily skin you’ll find this provides nice light moisture to skin where as if you’re drier or combo it’ll be a nice hydrating base for makeup to adhere to.

This is a cool, refreshing lightweight gel cream with a fresh cucumber-like fragrance. As soon as it touches skin it has a cooling effect which I thought was rather pleasant. It kinda “bursts” upon contact with skin and turns into a thinner, runnier consistency like water. It absorbs very, very quickly and easily and leaves skin lightly hydrated and softened for makeup. I wouldn’t say it provides intense moisture for drier skin types, you might need something a little richer if you have severe dry skin like me. I would say it’ll be a nice pick for oily skin as it lightly hydrates but doesn’t create unnecessary shine, greasiness, or oil.

NYX Hydra Touch Primer swatches

They don’t market it as a primer that will conceal imperfections such as visible pores so don’t expect to act as such. However, they do market it to provide longer wearing makeup which I don’t find necessarily true. My foundation wore about the same either if I used it or didn’t so it didn’t extend the wear.

NYX Hydra Touch Primer is a nice lightweight Summer primer in my opinion or better still a good pick for oily skin. My skin is a touch too dry for this at the moment and I need a little more moisture that it provides. But come Summer when I need a lot less moisture this will be a nice pick to use as a canvas for my foundation and other makeup.

NYX Hydra Touch Primer is available now at Ulta, Ulta.com, Target, and Target.com.

Tried it?

Do share!

NYX Hydra Touch Primer3

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Chelsea

    I was curious about this for my hella-dry skin, but doesn’t sound like it’s a smash, and I’m also allergic to chamomile. I’ll have to pass!

    • Isabella Muse

      Nope, not a good one for crazy dryness Chelsea! It’s light and moist but not heavy duty moisture sadly sorry chica!

  • Fancie

    I tried this on my hand at work and I really liked the texture but it sold out so darn quickly lol. Now I’m curious to see how I’ll actually like it on my face. My skin has been rather dry so I was excited to try it since it’s loaded with glycerin which my skin loves. I’ll have to check it out once we get it back in stock