March 17, 2016

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm1

I thought I’d give you a little sneaky peek of It Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm. Now I don’t have a price as of yet for 3-in-1 Makeup Melting Cleansing Balm because there’s a little something happening with it next week I can’t yet share but I promise it’ll be worth the wait.

So, at the moment my go to for cleansing is Farmacy Clear Bloom Makeup Glideaway Cleansing Oil because everything and anything else I try using is making my skin super tight and dry. I can happily say that It Cosmetics 3-in-1 Makeup Melting Cleansing Balm is practically perfect in every way, kinda like Mary Poppins.

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm

If you use products like Clinique Take the Day Off Cleansing Balm, E.L.F. Hydrating Gel Melt Cleanser, and Banila Co Clean It Zero, you’re likely already very familiar with the texture and consistency of It Cosmetics 3-in-1 Makeup Melting Cleansing Balm.

This is a solid balm cleanser with a thick, squishy yet creamy consistency that can be applied all over dry skin, massaged in, and emulsified using water to remove makeup, dirt, oil, and grime! I can’t express how much I love this stuff. It’s far better than the Clinique, E.L.F., or Banila Co formula as it not only is it considerably more moisturizing but it all the time I’ve been using it I never once felt tight or dry after use. Clinique’s formula is great but my skin has been so dry lately even that makes me tight after use! I had absolutely no problems with It Cosmetics’ formula! This does have a very bright, citrus-y fragrance which I found pleasant but won’t be great for sensitive users. The scent is pretty much the same that the new It Cosmetics Confidence Cream has.

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm5

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm swatches

This formula works a lot like cleansing oil. The balm is thick but once you start massaging it onto your dry skin it breaks down and becomes oily. The directions suggest leaving it on 60 seconds, sort of like a mask, before either tissuing it off or rinsing it. Personally I prefer to rinse with lukewarm water as this breaks it down more easily. It emulsifies and turns milky just like a cleansing oil and rinses clean away. It actually gives a very deep clean! I didn’t even feel the need to double cleanse after using it.

Best part?

No dryness!

It whisked away my makeup, broke down any remaining mascara I had on, and left my skin fresh and clean without leaving behind tightness or a film!

Loves it!

Muse Approved.

It Cosmetics 3-in-1 Makeup Melting Cleansing Balm will be available soon on

I’ll share more info with you on the launch shortly.


This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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    • Isabella Muse

      I can’t share it until next week as I am embargoed but will share it as soon as I can!

  • Maria

    I also need this. This looks like another item that is part of QVC it cosmetic today special later this month!!

    • Isabella Muse

      Yes, Sandy! I’m embargoed until a certain date so can’t discuss it just yet 🙂

  • pamela

    This sounds amazing!! I love It Cosmetics as a brand and some of their products are staples for me. Sadly they’re very hard to get outside the US. I live in Germany and beautylish is the only ‘easy’ source for me to get my hands on It Cosmetics products, but they don’t stock all the range and mostly only make up items.

    I am currently in love with Merumaya melting cleansing balm and use it as my first cleanser ( I always double cleanse because I wear full face make up on daily basis ). Have you tried the cleansing balm from Merumaya? it’s amazing 😀

    • Isabella Muse

      Hi Pamela! Do you belong to any makeup forums? Perhaps you can arrange to swap with a forum friend? 🙂 I haven’t! Looks like the Yes to Coconuts one I reviewed recently! Will check that one out 😀

      • pamela

        Hello Isabella! No, I don’t belong to any make up forums, unfortunately :/
        I usually rely on friends or relatives or families traveling to the US hehehe. Hopefully they will expand their distribution or other US websites like Ulta will offer international shipping in the future 🙂

        • Isabella Muse

          Aw! 🙁 I totally understand lemming something from abroad. Hopefully! I’ll keep my fingers crossed for you!

  • Heather

    Hmmmm. I’m starting to put the pieces together on the TSV on the 25th……Bye bye pores blush, this cleansing balm……wonder what else it may have in it??? Thanks Muse for the sneaky peaky… anticipation grows…

  • denise

    Ah! This sounds heavenly! I can’t wait to give it a try. Clinque take the day off balm is my current fave but you have sold me on the need to give this one a try. 🙂

  • kimkats

    Wait, wut?? It’s going to be part of a TSV?! Oh, I am SO waiting for this, then! I love cleansing balms…. 🙂

    (taps foot impatiently for Muse to be allowed to squeal on the news…) 😀

  • Dee

    I’ve never been sure how to use the balms and cleansing oils, etc. After this do you use another cleanser or is this it? My skin is so dry right now this is very tempting.

    • Isabella Muse

      Do you typically double cleanse? If not there’s no need to follow up with another cleanser!

  • Robin

    Any snail stuff in it? Yes I know I probably put gross things on my face worse than snail slime, but I can’t get past this.

    Also what exactly does embargoed mean for a blogger? When I worked for a bookstore, we had streetdates (can’t sell until that day) that couldn’t be broken or the publisher would not send us the new releases the same day as other retailers. We did a window display with a book that had a sign stating “coming soon”. We had to take it down even though we were not selling it until that date.

    • Isabella Muse

      I forgot to post the ingredients! I’ll do it tonight, didn’t notice snail secretion! Sorry! It means we can’t post about a certain item before the launch date, kinda the same thing as your bookstore street dates although in this case I can’t even do a “coming soon” 🙂

  • Varya

    Look forward to trying this. Currently I have Emma Hardie (my precioussssss) & Banila Co.’s Zero Purity version in heavy rotation. Along with assorted others. For some reason, I love buying cleansers these days. PS. Thanks for posting ingredients,it really helps.

    • Isabella Muse

      OH Varya you fancy cheeky little money! I had the pleasure of using the Emma Hardie Moringa Cleansing Balm when my friend Libby was visiting from London and she had it tucked up in her bag like a bar of gold 😀 Lovely stuff it is but damn expensive 🙂 Oh my pleasure! Sadly, I forgot to do so here but promise to update the post shortly with ingreds 🙂 xoxoxoxoxox! <3!

  • BeautyMaven

    MUSE, I went on a first date last night (went to see 10 Cloverfield Ln) and he said he didn’t like Captain America/Avengers, X-men, or Batman.

    I deleted his number.

  • Jeri S

    I tried the Clinique balm several years ago and I found that if I did not double cleanse, it made my face break out. If this emulsifies in water and rinses off completely it might work, but anything that has to be tissued off is a problem for me.

    • Isabella Muse

      Either/or says the directions but personally I don’t like tissuing off anything! So I rinse, it rinsed completely off for me, no evil film or tackiness! Although this has a lot of fragrance, Jeri, so just keep that in mind in case fragrance is an issue for you!

  • Nana Pham

    Where can I buy this? I tried to find a makeup cleanser for my skin although i don’t make up often! Is it used for oil skin?
    And how much does it cost?

    • Michelle

      QVC has it exclusively at the moment. It is absolutely the BEST i have used. It does not irritate the eyes either. I normally dont have to double cleanse but i did apply it, and then let it sit for a minute, then used my clarisonic before rincing with warm water… BEST skin routine yet!

  • Teresa

    Muse, have you tried Charlotte Tilbury Miracle Glow cleanser? I really like it, but $60 is a bit unreasonable for cleanser. I’m wondering if the new IT Bye Bye Makeup is similar?? If so, there’s an Ulta only five minutes from me……

  • Teresa

    Okay, thanks. I’ll probably get some before I run out of the Miracle Glow, which is awesome by the way. At least I can return it to Ulta if I don’t like it. I have tried quite a few of IT products since I attended the QVC Beauty Bash a few years ago, and IT was one of the vendors.

    • Isabella Muse

      There products are quite great I really don’t think you’ll be disappointed. Let me know what you think if you do try?

      • Teresa

        It will probably be a month before I need to buy since I still have plenty of Miracle Glow. I’ve been wondering if there was a less expensive product similar to the Miracle Glow, so I’m hoping the IT brand will be close. The only IT products I haven’t loved are the CC Veil and the white finishing powder. The CC veil is just too thin and neither product wears well on me.

          • Teresa

            You are much younger than me. The CC Veil is so thin that it slides into fine lines, making them look deeper than they are. I used to like primers to help with that, but can’t wear them now due to sensitivity to silicones. I tried Model in a Bottle, which seemed to hold the makeup in place a little longer. However, after a few hours, it gave my face a cakey or blotchy appearance. One thing I love is Mally Face Defender. I dab it on over my makeup with the sponge and it gives my skin a poreless appearance, making little flaws disappear. I don’t have as much trouble with the silicone in it since I put it on top of my makeup.

            Do you have a thread here where the ladies discuss makeup and skin problems as they age? So much changes! The thing I hate the most is the sagging skin above my eyelids. It prevents me from making wings with my pencil. Yes, this granny has lost her wings! 🙁

          • Isabella Muse

            oh no really? 🙁 Sorry! I love Mally Face Defender as well! Such great stuff 🙂 I did a post a while ago, somewhere deep in the archives, about changes in my skin/under my eyes particularly that happened when I got older but I can’t recall the name of the post. I’ll try to find it. Lots of discussion happened in that post about changes your skin goes through as you age! I don’t yet have fine lines my face but my eyes have changed so dramatically through the years. It’s kinda like you have to adapt to doing your makeup an entirely different way as the changes occur! I totally understand!

      • Teresa

        I tried the It melting balm and have to say I don’t love it. For the last couple of months I’ve been using Charlotte Tilbury Miracle Glow cleansing balm, and the IT balm doesn’t come close. The IT cleanser has the consistency of Crisco; I was expecting something softer like the Tilbury product. It did a good job of removing makeup, but the strong orange fragrance was overwhelming, just as you said it would be for sensitive people. I removed the product with a warm rag. After drying, my face felt tight and dry, not hydrated like it does with the Tilbury cleanser. So I just ordered another jar of Charlotte Tilbury Miracle Glow from Nordstrom. It costs more but is worth it. Now what do I do with the IT cleanser??? I only used it twice with a cosmetic spatula. And now my face is broken out from the strong ingredients.

        • Isabella Muse

          Oh no sorry Teresa 🙁 I had a good experience with it but I agree the fragrance is way too strong for sensitive users 🙁 Sorry it broke you out!!!!!

        • MediterraneanMaven

          I have to agree with Teresa that the Charlotte Tilbury Multi Glow Cleansing Balm is fantastic for dry skin and gets makeup and eye makeup off without stripping skin. It has a different consistency than the It Cosmetics cleansing balm or the Clinique Take the Day Off Balm and the fragrance is far more subtle. I find that the It Cosmetics cleansing balm is slightly more emollient than the Clinique Take The Day Off Balm and like Muse, I agree that between both of them the It Cosmetics cleansing balm is not as drying as the Clinique product. If you have dry skin and want a reliable make up remover, the Charlotte Tilbury cleansing balm is more emollient and while pricey, has a more subtle fragrance than the It Cosmetics balm which can be a problem for people who are allergic to anything with citrus oils in them.

  • Nicole

    I LOVE IT Cosmetics 3-in-1 Makeup Melting Cleansing Balm! I have used it with and without my Clarisonic SmartProfile and without and you just can’t go wrong with this wonderful stuff. I use it as my nighttime cleanser now and use my TACHA Oil and Enzyme Exfoliated system in the morning!
    I don’t have extremely dry skin but it makes my skin feel so soft and healthy! I love it! 🙂