It Cosmetics Superhero Elastic Stretch Volumizing Mascara is a brand new mascara that the brand recently launched which promises to voluminize, lengthen, and lift lashes.
I’m sure at this point you’ve read a host of reviews on Superhero Mascara. I personally don’t take a lot of time to test mascaras before reviewing. I have drier eyes so I rarely have issues with smearing or smudging. Most mascaras I test for three days before I share my thoughts but Superhero required over a month of testing because the formula proved rather complex and irritating to use.
It Cosmetics Superhero Elastic Stretch Volumizing Mascara is a product I love to hate. On one hand I love it and on the other I hate it.
This has a long cone shaped applicator which does a fairly good job grasping all my lashes during application. It isn’t a huge applicator which was a plus as too many brands nowadays rely on these crazy club-like applicators. This is a simple enough applicator that does a good job grasping lashes and pulling them up and outward.
My main problem is with the formula. This is really a thick, gooey, goopey formula that gets everywhere during application. My first few tests with the mascara were such a hot mess. My lashes all clumped up together, I ended up with mascara on my upper lid, and I even ended up with some on my lower lash line. What a mess! There is a learning curve here and even after a month of use I’m still struggling with application as some days this looks fantastic and other days it looks like a big clumpy wet mess of mascara.
I’ve learned that the best way to apply is to first curl your lashes. After your lashes are curled up you want to start applying the mascara at the tips of your lashes first and after that you can wriggle it under your lash line and stroke it upwards. This technique seems to hold the clumps at bay or at least it does SOMETIMES. It really depends as I find that nothing is sure proof with this formula. I will give it props for having a blacker than black formula that’s for sure.
It does wear well and the reviews I’ve been reading that say it flakes up as the day progresses wasn’t an issue I personally experienced. It does tend to smear and smudge during the initial application so you wanna try not to blink after that first application. If I can get through that first minute I’m good as I don’t have problems with smudging through the day but again, I have drier eyes. That being said I think if you have oily eye lids or sparse lashes this formula will be a heck of a mess.
I do love how full and long my lashes look with this but that’s only when the mascara isn’t being temperamental as when things go wrong, well they go very wrong and I end up with clumpy, gooey stuck together lashes or spidery ones!
I’m probably a glutton for punishment as I would likely purchase It Cosmetics Superhero Elastic Stretch Volumizing Mascara in the future. But be warned, this one is a messy mascara that yields good results sometimes but can spontaneously break out into a big old mess randomly!