Urban Decay Heartless 24/7 Glide-On Eye Pencil Review & Swatches

Urban Decay Heartless 24/7 Glide-On Eye Pencil ($20) is a new, permanent eyeliner shade (Yes, like the eyeshadow shade!) that recently launched with the Urban Decay Summer 2016 Collection. Heartless is one of the first multitasking shades of 24/7 Glide-On Eye Pencil. Well, it’s one of the first shades that Urban Decay actually markets as a multitasking color anyway!

Here’s the deets!

Urban Decay Heartless 24/7 Glide-On Eye Pencil is a frosty shade of light pink that almost reflects lilac pink in a certain light. I admit I hate the frosty finish sorry! Eep! This is also a color that doesn’t quite work for me no matter how I use it.

On that note I will say that Urban Decay promotes it 7 ways from Sunday on how you can use it! You can use it to highlight your highbrow area or even on your cheek bones to add a hint of an ethereal radiance. Funny enough it works best using it in these ways versus an all over eyeliner in my opinion! It actually creates a really pretty glow if you blend it right on the upper part of your cheek bones!

It does have a creamy, smooth consistency but not the easy glide I know from Urban Decay 24/7 Glide-On Pencils! It’s a little denser but still doesn’t skip or drag during application.

I think Urban Decay did a good job marketing Heartles as an all over color pencil versus simply an eyeliner. It is part of their 24/7 Glide-On Pencil Collection though none the less but I like I have new uses for it as I likely wouldn’t use the shade to line with but as a highbrow highlighter or even for adding a dash of radiance on my face and cheeks it was very nice.

Urban Decay Heartless 24/7 Glide-On Eye Pencil is available now at Sephora.com, Ulta.com, and urbandecay.com.

Did you pick it up?