May 17, 2016

Hype or Hit: Urban Decay Alice Through the Looking Glass Eyeshadow Palette


So, by now you got your greedy, sweaty little palms on the Urban Decay Alice Through the Looking Glass Eyeshadow Palette! This one is packed with 20 vibrant eyeshadow shades inspired by the upcoming Alice in Wonderland sequel.

I’ve already reviewed it myself but I’ve been using it in daily looks in the hopes that I’ll somehow fall in love with. That hasn’t quite happened yet….! But I’m working on it.

Kind of.

Sort of.

Not really.

I expressed my dislike of the formula in my review as the eyeshadows don’t quite measure up to what I know from Urban Decay. I felt the palette reminded me a lot like the Sephora Minnie’s World in Color Eyeshadow Palette.

I’m wondering is it a hype or a hit for you?

Personally I think much of it was a hype for me. I just couldn’t get on board with the formula. Typically Urban Decay’s eyeshadow formula are richly pigmented with a creamy, velvety texture. The shadows in the Alice Palette were a bit thinner, difficult to blend without going muddy, and didn’t adhere very well to my lid without primer.

I’m a little meh on it overall! There’s not doubt that Disney fans and Urban Decay ones alike will adore this palette which is completely understandable. I’m glad I own it as it is a great collector’s piece. But the usability just wasn’t there for me. I think one of the nicest things about UD’s shadow formula is they make wearing bright, bold shades very easy. The formula just melts across lids and very little blending is required. The colors just jive together really, really smoothly and application is flawless.

But the Alice palette just didn’t really have the same texture and this isn’t really a new thing as some of the more recent UD palette releases have suffered similarity in my experience!

What do you think of the Alice Through the Looking Glass Eyeshadow Palette?

Was it hype for you or a hit?

Do share your thoughts on the palette!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Tabitha

    Bought it well aware of your Muse Review cuz I couldn’t stop flippin thinkin about it….aaaand it has sat on my vanity- not used once. Hello my name is Tabitha & admitting I have a problem is the 1st step..

  • Kelly Rivera

    Definitely hype. I almost returned it, honestly. Not impressed with the formula, especially for Urban Decay. I feel they are compromising their quality and that makes me unhappy. I own the majority of the palettes they have, but if this is a trend they will lose business. They built a following for a reason and they are risking their reputation and customer base putting out products like this. ☚ī¸

  • blee

    The packaging was a HIT for me but your review stopped me from getting it. I have many of UD pallets and it was not a must have for me. I also know packing is a selling point, but if the product is a flop, why not work on the product to match that awesome packaging? 🙂

    • Isabella Muse

      I just couldn’t get a hand on this formula! I really disliked it 🙁

  • Rachel R.

    Really, it’s mostly hype. I love Alice In Wonderland/Through the Looking Glass and collect Alice stuff, and I collect Urban Decay palettes, so for me it was a hit on those counts. Quality-wise…it’s pretty average. It works fine over primer, but it’s not the usual UD quality. If someone just wanted a pretty warm neutral palette with pops of brights, I’d steer them elsewhere.

  • Ashley

    I love it! I find the colors are very smooth and pigmented and I got complements my first day wearing it. There’s only one miss out of all 20 shades.

  • Andi

    Hype. I loved the palettes they did for The Great and Powerful Oz. I think this one was way to big and over-packaged, if that makes sense.

  • Christian

    I saw your review Muse and I was sorely disappointed by the swatches! However I went to Sephora yesterday and I swatched the sample palette. The eyeshadows were so smooth, buttery, and pigmented! At least the five or six that I swatched were. However, I didn’t use them on my eyes so I can’t be certain on how nice they look.

    I admit that I am an eyeshadow addict (bright colors not neutrals), it’s the one thing I must have! However, I will only buy a palette if I love the colors AND the formula. The last few palette releases just didn’t intrigue me, including UD Alice Through the Looking Glass. It’s not a hit for me.

    • Isabella Muse

      Hey Christian! I’m glad you liked! I agree, they really do feel buttery but I just didn’t like the application process at all 🙁 sad sighhhhhh! Hopefully Summer brings something good that you’ll like!

  • Jennifer

    I almost ordered it online immediately but decided to check it out in person first. It was not impressive in person. I am very disappointed. I love UD palettes. But in the end the pigments and formula were not good enough for me to justify another UD palette full of super bright shades that I would only wear when I go out anyway.

    So, because my makeup money was burning a hole in my pocket, I picked up the Becca Backlight Primer instead and am so glad I made that decision. Love it.

  • Sara

    Urban Decay palettes make me sad lately. I haven’t bought either Vice 3 or 4, or this one. The last one I got was Naked 3 like 6 months ago. It seems their quality is going down and for $60 I’d rather spend my money on something else. My older ID palettes are so fantastic, I don’t know what happened! I will go to my grave with Vice and Vice 2!

  • Alison

    I wasn’t going to buy any of it on the account of all the negative comments. I looked at it at Ulta and ended up buying the entire collection. From something I was going to skip and save some money, and room in my bathroom, I have used Alice more days than I haven’t and always get loads of compliments. I personally haven’t found any shades to be a complete bust on me. There are a couple of the more neutrals that don’t show really well on my skin but that has more to do with them being so close to my natural skin tone than quality. I do find it odd and a little concerning that so many people have meh or negative things to say about the quality when before there were always far more positive comments than not. I don’t know if they changed the formula at all or if there are some quality control issues in manufacturing but I can’t help but think that something has changed recently to account for all the disappointment. What it is though I couldn’t say but I’m definitely going to be more careful about my UD purchases in the future. I’m hoping this was a fluke. I guess future releases will tell us that.

    • Isabella Muse

      I’m glad you liked it! I think the reviews are mixed. Some people really love it, others not so much! I just don’t think it’s quite the formula I know and love from UD!

  • Christina D.

    OK so I was totally not going to buy this although I love UD. Bad reviews, cumbersome packaging, hefty price tag…but did any of that stop me? Not once I saw it on while they were having their 20% off FF sale! Did I mention S-A-L-E is my favorite word? So I caved and I have it but haven’t yet used it. To assuage my Catholic guilt, I’ve been going through some of the so-so Vice palettes with the intention of getting rid of one or two of them. Maybe.

  • Alys

    I think hype. I love the packaging and all those crazy shades just made me want it. And before I knew the price I thought it’d definitely be about $120. Was shocked that it is $60. And there I think is the issue. Seems like they’re trying to make more money by making extra amazing packaging and also making a palette more affordable. But the cost is their quality. Hopefully this isn’t the turning point for UD. I’ve been using tons of NYX lately because I haven’t wanted to spend the money and I’ve been pretty surprised at how much I like it. A good friend of mine says she doesn’t want to try higher end cosmetics because she doesn’t want to know how good they are ha.