July 28, 2016

Equate Wipe the Day Away Cleansing Balm A Hot Mess of a Review

I purchased this item and I receive a small commission if you shop using the links in this post.

Equate Wipe the Day Away

I was terribly excited to get my hands on the new Equate Wipe the Day Away Cleansing Balm which is currently being compared to Clinique Take the Day Off. Equate Beauty’s Wipe the Day Away Cleansing Balm is the same size but a lot cheaper at $12.79 compared to $29 dollars for Clinique’s. I love a great deal so, when I was at the evil empire recently (Walmart) I picked up a jar.

Technically, I was about to pick up two jars but some hidden force told me not too. Thank god, I didn’t because this stuff is a hot mess.

Cleansing Balms are becoming increasingly popular here in the US and if you’re not interested in splurging on Clinique’s formula that’s quite alright as there are a few alternatives that are cheaper such as the new E.L.F. Hydrating Melt Cleanser as well as Yes to Coconuts Ultra Hydrating Melting Cleanser. Believe me, those two are far superior budget options compared to the Equate formula.

Equate Wipe the Day Away Cleansing Balm

Equate Wipe the Day Away Cleansing Balm is a solid cleansing balm that removes makeup, dirt, and oil. If you’ve never used a cleansing balm before they are pretty much like a cleansing oil in a solid form. Typically they have a soft, balmy formula that resembles Vaseline. They are meant to be applied on dry skin, massaged on your face until they melt down into an oil of sorts, and rinses away with water. When water is added this typically breaks down the balm and emulsifies it which allows it to rinse clear away. Ahh yeah Equate’s formula struggles with that last bit.

At first application I was impressed with the Equate formula. It’s a lot softer and a bit more melty compared to Clinique’s formula. As I massage it on it turns a bit more oily compared to Clinique’s formula and does an excellent job breaking down makeup. Unfortunately, like many new cleansers lately it does say to avoid contact with eyes and does mention not to get it into eyes and if you do rinse with water. There are so such warnings on Clinique’s formula however, it deserved to be mentioned that the Yes to Coconuts formula also says to avoid contact with eyes. Considering Equate’s formula had a very strong petroleum or oily-like fragrance I decided to not use it around my eyes as recommended on the directions. I thought it broke down my facial makeup well but was incredibly disappointed I couldn’t use it around my eyes as I find cleansing my face while avoiding my eyes is a pain.

Now the real issue for me was when I added water. A little water typically breaks down a cleansing balm and emulsifies it (it’ll go milky like a cleansing oil). At this point you can completely rinse it away. Clinique’s formula rinses off completely and leaves my skin soft buy never greasy or oily. Unfortunately, Equate’s formula was a nightmare to rinse off. Whether you use a little or a lot it is impossible to rinse off. It practically repels water and acts as a sealant of sorts. I felt like I had applied Vaseline to my face and was attempting to rinse it off. In the end, I had to wet a wash cloth with very warm water and wipe it off because it refused to budge and left a horrible film on my face.

The good news? It removes my makeup very well and it didn’t dry my skin out.

The very bad news?

It’s impossible to rinse off, smells horrible, and left me feeling rather greasy. Plus let’s not forget you can’t use it on your eyes.

Needless to say I wouldn’t recommend purchasing Equate Wipe the Day Away Cleansing Balm and the fact they compare it, on their jar no less, to Clinique’s formula is a bit of a joke.

Don’t bother, this one is a hot mess.

But if you must it is available at Walmart as well as Walmart.com but don’t say I didn’t warn you!

Tried it?

Do share!

Equate Wipe the Day Away Cleansing Balm5

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kimkats

    Well, crap…. I bought this and haven’t used it yet. Maybe I’ll give it the big ol’ pass and toss it in the donate pile. 🙁 I really like the clinique one… Wish DHC made one with the rosemary scent that they use in the cleansing oil!

    thanks for the heads up on this one, Muse…. SO disappointed that it’s not really a dupe for the clinique one…

  • Sara Bledsoe

    It’s so weird because if you compare the ingredients they are identical and in the exact same order as well? I’ve never tried either, and I’ll take your word for it, but it is confusing.

    • C

      It probably has something to do with the concentrations of the ingredients :/ Or something along those lines

  • Kim Alston

    Oh my! It does sound like a hot mess. So sorry you had to go through all of that. But glad you’re telling us about it, so we can avoid that brand. Trying unfortunately sometimes is the only way to find out. That’s why I like blogging.

  • Susan

    Hi Muse! Have you tried Bobbi Brown’s Extra Balm Rinse? It’s pricey, but you get a huge tub ( it breaks down to around the same price as two tubs of Lish Ultrabland in size vs price comparison) and it is AMAZING. Highly recommend!

  • Dinah

    Oh my gosh, I saw this 2 days ago at Walmart also and wanted to pick it up. It’s like if you read my mind lol. Thanks for the review. I’ll save my money for something else then.

  • EliCaroline

    Thanks for the review. I love the Clinique balm and was curious about this. Glad I didn’t rush out and buy it.

  • Jay

    I tried this a while ago and its definitely no dupe for the Clinique cleansing balm! I agree that it was greasy and left behind a weird film. Luckily I don’t wear glasses/contacts, because I got the impression that it would’ve smeared all over them (I didn’t even notice its not eye area safe oops). I don’t mind if a cleansing balm leaves my skin supple, but this was like a bad moisturizer lol.

    • Isabella Muse

      Agreed! I felt like I smeared vaseline on my face and tried to wash it off!

  • Karen

    I must be weird, because I’ve used it for a month and love it! I had no problems with rinsing either. Hmmmm…..

    • Isabella Muse

      No luck for me! 🙁 Doesn’t emulsify for me at all! I had to use a washcloth to remove it 🙁

        • Isabella Muse

          no they aren’t, cleansing balms and cleansing oils are to be used on dry skin, emulsified with a little bit of water, and rinsed of with more water. The exception would be Lush Ultra Bland, which does need to be removed with a wash cloth.

          • Meko

            i always use a warm cloth to remove my makeup no matter which product I use. I prefer ponds cold cream over anything else.

  • *Estrella*

    I’ll stick to Ultrabland. It erases waterproof mascara, can be used directly around eyes and isn’t drying. Lush recommends using a warm washcloth to wipe excess away but I prefer a gentle cleanser like Purpose to leave my skin clean

  • Rebecca

    After trying the IT Cosmetics makeup removing balm, I’ll never (I hope) use anything else. It works better for me than anything since Lancome discontinued their Huile Douceur. Sadly, it’s very expensive and available only from their website.

    • Randi MacDonald

      Not sure which product you’re speaking of, but IT cosmetics makeup removing balm is also available at QVC and Ulta.

  • Abbey W.

    This left me with a mess of painful, nasty acne that took me weeks to get rid of, and I’m still dealing with the marks left behind. Even cleansing with an oil after didn’t get rid of the residue. I used it for a little over a week, and then threw it out when I noticed the nastiness popping up. I was really disappointed, because Clinique is my favorite!

  • Kim

    Know how thwy can cimpare it to Clinique? Because the ingredients are identical! I have many different face cleansers and love this one from Equate. It takes my eye makeup off wonderfully!!

  • Missy

    I love this product and honestly your explaintion for using it is not quite accurate. Use a wet washcloth instead of just splashing water. Yes you can use it on your eyes, I do every night…close your eyes, rub with balm, wipe off with wash cloth. And yes it feels greasy, if you do not wipe it off with a washcloth. As well, these balms are not meant to be the last step. Using an additional face wash, I like Neutrogena Hydraring Cleanser, is a must. The balms are meant to break down makeup, that’s it.

    • Isabella Muse

      Cleansing balm should break down and emulsify with water, that’s the point of the formula 🙂

  • April

    I use this and love it, but I don’t emulsify. I go straight to using a washcloth, just like a hot cloth cleanser. I know the instructions say to rinse off but they shouldn’t! It works great with a cloth. I have oily skin and it gets all my makeup off and doesn’t leave a greasy film at all.

    You should be using a washcloth on your first cleanse anyway! 😉