August 29, 2016

That Time I Spelled Bonne Bell, Bonnie Bell

makeup brand mistakes

Recently I heard someone mispronounce a name of a liquid lipstick which was named Monaco and I cringed. But I have to admit I’m totally guilty of making makeup brand name mistakes.

Are you?

Every have an issue trying to pronounce some French name? Or maybe you just goofed up on the actual brand name! Perhaps Givenchy came out completely wrong? Or Cle de Peau?

What are some makeup brand name mistakes you’ve made?

Mine is pretty funny!

Ok, so, for the longest time every I made a massive mistake with a brand name. Bonne Bell. For years and years and years and years I always called it Bonnie Bell. I spelled it that way, I pronounced it that way, and I was completely convinced it was called Bonnie Bell. For some reason, I decided I’d add an “i” into the name.

Thanks to Michelle for posting this video on my Facebook page:

Phew! I may have spelled it wrong but at least I was pronouncing it right!

It’s funny because I grew up, like many of you, with Bonne Bell Lip Smackers. They were in my stocking at Christmas, they littered my childhood vanity, hell, I’m positive I even ate one of them at some point because they smelled good enough to eat.

But for many years, well into my adulthood, I always pronounced the brand’s name as Bonnie Bell. And no one corrected me! It was only a few years ago that I realized what a screwed up terrible mistake I had made. I can’t remember exactly when but I realize it was Bonne not Bonnie. I believe it was because I was getting comments on Musings of a Muse a few years ago about Blast from the Past Beauty and many people were smelling it Bonne and I was like, “hmmm are they spelling it wrong?”

So, that’s my very embarrassing makeup brand mistake story.

What’s yours?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Janessa

    I literally just learned right this second (from this post) that I have ALSO been pronouncing that particular one incorrectly for 25 years… -_- lol

  • Jay

    Hahahaha I thought it was Bonnie! I guess you’ve just saved me from embarrassing myself too 😀

    Not makeup, but for years I thought Quinoa was pronounced “kwin-oh-na”. When I saw it as the grocery store I didn’t even recognize it as the same product! My coworker set me straight after I described it lol.

    • Jane

      Don’t feel bad. I thought my Brazilian neighbor was perversely mispronouncing quinoa (keen-oh-wa). Nope. That’s the Brazilian pronunciation.

  • Michelle

    A lot of people (including salespeople) mispronounce Guerlain. It’s not gurr-lane, it’s gair-luh (don’t pronounce the n).

  • EliCaroline

    oh my gosh! I totally -right up until I read this- thought it was Bonnie Bell.
    I don’t think I ever said it out loud bc I always called it Lip Smackers.

    I don’t think I’ve been pronouncing brand names incorrectly in recent years, but who knows. Maybe I have & no one has corrected me.

    • Isabella Muse

      Haha! I’ve always spelled it Bonnie, always called it Bonnie too!

  • danadoo

    Wait, I know there’s no “i” in the spelling, but it IS pronounced “bonnie” correct?!

    • Isabella Muse

      omg my brain just blew up! I’ve always pronounced it Bonn”i”e Bell! It’s spelled Bonne but I think it is bonnie! I hope!?

  • Adrienne

    I’ve got a few: Ysatis, Guerlain and the associate at sephora said I was misprpnouncing Anastasia it’s not the cartoon…..well excuse me 🙂

  • Mindy

    You’re not wrong. It may not be the original French pronunciation of the word but Bonne in Bonne Bell is pronounced “bonnie”. The guy who founded the company named it after his daughter and her name was pronounced “bonnie” according to her NY Times obituary.

  • Dora

    I’m sure I’ve mispronounced plenty but I have a little pet peeve — when YouTubers don’t even try to pronounced French names. I don’t speak French either, but you can try.

  • Alys

    I’ve been saying “bonnie” forever too! I almost majored in French so all the French stuff usually isn’t too bad for me. Guerlain I wonder I pronounce right, I say it “gwair-len.” My sister recently was shocked when I said “L’occitane.” German however… forget it! Oh and I’m an IKEA catalog superstar! Taught myself some Swedish before visiting Stockholm haha.

    • Isabella Muse

      Weirdly enough I don’t like the original as much I do the ones that came after it!

  • kimkats

    no, no…. I’ve *never* mispronounced anything cuz I tok reel gud…. 😀

    I struggle with All the french words…. I even took a couple years of french and I’m still lost..

    • Isabella Muse

      lol kim! I took it too but I’m a mess 😀 I did NOT use my high school French while in Paris for fear anyone would laugh at me!

  • A

    It’s definitely BONNE Bell; Bonne pronounced like ‘Bonnie’. Just a different way of spelling like hundreds of other names. I never understood why people spelled it wrong, especially makeup mavens WHEN IT’S WRITTEN RIGHT ON THE PACKAGING. 😉

  • Heidi

    Smelled it wrong? Is that on purpose?
    I always thought it was Bonnie Bell, because that’s how I heard it. I had to laugh at you eating one. I’m sure I did. Or I just applied and licked, applied and licked. As a kid they were the best things ever.

  • Justin

    Ok Muse I’ll admit mine. By the way I feel like I’ve always pronounced brands right I guess I always would point to a counter until someone said it out loud if I wasn’t sure lol. I mispronounced Kevyn Aucoin for a long time saying “oh coin” until a makeup artist said she’d punch me if I said his name like that again and then I had to ask how you said his name…so embarrassed

    • Isabella Muse

      haha you aren’t alone, J! I had that one wrong for a while too 😀

  • Kim

    I always said Bonn Bell :O I do speak French (mother tongue) so all those french company were never a problem for me, but now that I am leaving in Singapore, when I am going shopping and talk to sale associates, I have say the name of these brands in english on purpose, otherwise, most sale associate don’t have a clue what I’m talking about lol. One that I wasn’t sure how to pronounce for the longest time is Koh Gen Do!

    • Isabella Muse

      Oh wow Kim! Big change from France to ‘pore! That must be interesting. Do you like Singapore? I’ve wanted to visit for a while now but never got a chance!

      • Kim

        Actually, I’m from Canada 😛 But yeah, it’s a nice city to live in. It’s rather small and doesn’t have the longest history so you can’t really go there and spend a month as a tourist. It’s a food and shopping paradise though. If you plan to visit Singapore, I rather recommend you spend a couple days and then go visit others countries such as Thailand, Vietnam, Hong Kong, Taiwan, etc.

        • Isabella Muse

          I’ve always wanted to go because of just that reason, the food and the shopping hahaha 😀 I went to Taiwan a few years ago and I promised myself I’d go back! I literally hauled home everything under the rainbow lol 😀 it was incredible! I’ve never been to HK or Vietnam though!

  • bebe it pronounced “tart”, “tar-tee”, or “tar-tay”?? (I’ve always said tart). 🙂

    • Isabella Muse

      I’ve always said tart too! I don’t think it is tar-tee! Oh god what if we are wrong? D:

  • Silvia

    I swear I can see the ‘I’ in Bonnie even if not there. Lol! With my accent it doesn’t make much of a difference and Bonnie sounds more like bunny which i find adorable so id like to keep it that way. Plus all those fun flavors i still love them ’til these days. Next time I go to Target will check them out for the spelling and convince myself. I like the big sizes but do have a bunch of Chapstick for running so I skip them but so tempted to collect them all again maybe I will. 🙂

  • Victoria

    What makes me cringe is how you did not spell a word correctly in your sentence. Seriously, go check your paragraph.
    I often hear people say ‘Shishaido’ instead of Shiseido. Also I’ve noticed too many people insert the ‘SH’ sound where it shouldn’t be. For example instead of saying strawberry they say ‘Sh-trawberry’ or ‘SH-traighten my hair’ instead of ‘Straighten my hair’ and there’s many more. It makes people sound stupid.