I picked up a few of the new L’Oreal Infallible Lip Paints or L’Oreal Infallible Paints (as per the name on the tube) recently at Ulta.com. Ulta got first dibs on these these new pigmented long-wearing liquid lipsticks first and I ran to pick up a few.
Here’s my thoughts, review, and swatches!
L’Oreal Infallible Lip Paints ($9.99) are a new, permanent hybrid creamy liquid lipstick with a cream finish that’s available in 14 shades that are 0.27 oz in size. These are available in pretty standard shades like red and orange as well as uniquer shades like lilac and teal. Infallible Lip Paints are bigger in size and offer a bit more variety compared to the recently released Maybelline Color Jolt Intense Lip Paint which are also $9.99 each but 0.21 oz in size and only available in eight shades. Both of these formulas are a take on the Too Faced Melted Liquified Long Wear Lipstick formula. If I had to choose one formula I’d likely go to with Maybelline’s because I feel like their version applies a bit better with a more smoother appearance. L’Oreal’s formula comes a close second though.
This formula is a hybrid of sorts. There was a lot of discussion about it on blogs, beauty forums, etc..and information was floating around that the finish was matte and the the formula was that of a long-wearing liquid lipstick. None of this is correct. This is a cream lipstick or dare I say it’s a lip cream or even heavier, pigmented lipgloss of sorts. It reminds me of Revlon Ultra HD Lip Lacquer in the fact the formula wears a coat of many colors. It has the pigment of a lipstick, the texture of a creamier liquid lip color or gloss, the shine of a lipgloss, and the wear of a long-wearing lipstick.
These come in squeeze tube that has a wand with a sponge-tipped applicator for application. This applicator is a lot less messier than squeezing and using a slanted applicator to apply to lips the way you would using either Maybelline or Too Faced’s version. I found the sponge applicator saturated well with color and applied the lip cream easily on my lips.
The formula is thicker with a creamier consistency that applies fairly smoothly on my drier lips although some shades applied better than others. Nude Star was a stand out shade and representation of this formula. Not only is it a lovely shade but the formula applies smooth, even and opaque on my lips. The creamier texture hugged my lips nicely and had a slight tackiness but nothing uncomfortable. There was a light perfume-y scent and flavor but nothing as bad as L’Oreal’s original lipstick collection. I got a wear of about five hours. I struggled a little with the shade Spicy Blush as it applies well but seemed to fall into my natural lip lines and never looked completely smooth. Both DIY Red and Sultry Sangria had minor movement on my upper lip line during the initial application that required clean up but remained in place without further migration through the wear. I felt like Nude Star was the stand out shade here though and the color that best represented the excellent pigment, creamy formula, and comfortable, long wear of these new Lip Paints. I was quite relived they were not matte nor long-wearing. If I wanted to wipe them off and reapply I could so so easily. They do have some transfer as I was sipping tea and the shades I tested did leave behind a mouth imprint.
L’Oreal Infallible Lip Paints show a lot of promise. I struggled with a few shades but I’m actually looking forward to trying more. These are fully pigmented, creamy, and incredibly long-wearing on lips. If you enjoy Maybelline’s Color Jolt or Too Faced’s Melted formula you’re bound to love these.
L’Oreal Infallible Lip Paints are available now at Ulta.com.