Wet n Wild Photo Focus Foundation ($5.99) is a new skin-perfecting foundation that was created for use under different light sources to deliver a flawless, camera ready finish. In a world of youTube, Instagram, and selfie everything this new foundation was created for use in photos to give you skin a no filter, perfected finish that prevents white cast in photos. Wet n Wild tested it under 7 different light sources and with and without flash to deliver you a formula that won’t make you look pasty in photos.
I have to admit, this foundation didn’t make sense to me. I understand that powders leave a white cast in photos but I actually never had issues with my foundation looking pasty in photos. It actually isn’t even a concern of mine and I take a lot of photos for the site but having a white cast on my skin due to cream or fluid foundation hasn’t been an issue of mine. However, I am careful whenever I apply powder as I have been known to look too pale or ghostly if I overdue it.
None the less, I was curious about this.
Here are my thoughts, review, and swatches on Wet n Wild Photo Focus Foundation.
Run to the drugstore, pick this up ASAP. I love it!
Wet n Wild Photo Focus Foundation is available in 20 shades and will set you back $5.99 at Walgreens with a dollar off coupon that’s available in displays in store. This weights in at 1 oz in a heavy glass bottle with an attached large paddle applicator. I admit the paddle applicator was part of what sold me here. I hate living in 1985 where liquid foundations come in glass bottles that you have to tip in order to access the contents. The paddle makes for a mess-free way to get the foundation out of the bottle. It’s also really handle for swiping the foundation on your face (just be sure to wipe it off before replacing it in the bottle).
I picked this up in Soft Beige which is a light, soft beige shade with beige undertones that fit my skin perfectly. Yet another reason to love this as the light shade did not have pink undertones and it matched my light medium skin perfectly. On first swatched I just knew this was a foundation I was going to love. This has a light, fluid texture that absorbs easily into skin. It blends like a pure dream on my dry skin. The satiny matte finish did not adhere to my drier skin and it looked flawless and natural. The coverage can be applied more subtly for a natural finish or you can build easily to medium coverage. Be careful, a little goes a long way. You can always go back later and build the color up so start with a little and add more as needed.
I thought the formula had a slightly slippery texture which could be due to the dimethicones. Don’t worry, it didn’t create an shine or oiliness and it sets to a satiny matte that wore for a solid five hours before showing very minor signs of wear. I read a few reviews that mentioned oxidization but thankfully I didn’t experience any issues. The shade stayed true during the initial application and well into a few hours of wear. I liked how it brightened up my complexion and eased dullness.
One thing that does deserse mentioning is the fact this does have a rather odd scent that’s a little less powerful than the one I experienced the Tarte’s Rainforest of the Sea Aquacealer. It kind of reminds me of a magic marker scent. It disappears once you apply it but when you open the bottle it does hit you in the face.
I can’t say if Wet n Wild Photo Focus Foundation is great for photos as I’m so not a great photographer. As I mentioned above I really never experienced issues with liquids or creams in photos but have had my issues with powder. Whether or not this is some wonder for photos is beyond me. I will say this is a lovely lightweight fluid foundation that has a smooth, even appearance on skin that feels and looks natural.
I really liked it and I’m a little shocked it only cost me five bucks.
Wet n Wild Photo Focus Foundation is available now at drugstores.