I must be getting old because I’m really amazed at the amount of time makeup brands spend on social media nowadays. One of my reader’s, Sarah, pointed out that she wished brands spent more time on formulas versus promoting them on social media and I found myself nodding in agreement.
I’m just amazed at how much time and energy goes into promoting an eyeshadow palette or a mascara release nowadays. There’s Snapchat where hundreds of daily clips are uploaded from a variety of different people that work at the brand showing sneak peeks, swatches, and tutorials featuring whatever the release might be. Not to mention on Instagram where we get beautiful high resolution shots of the release on a variety of adventures like at some tropical secluded beach with pink sands and the ocean in the background, a perfect aqua hue or under the Eiffel Tower tucked into a basket of croissants. Hell, that palette goes on more trips than the average person does haha…! Apparently, when you do some major release that means it’s time to travel all around the world with it.
I’ve become a bit jaded as a blogger so, I see all these promotions and I tend to roll my eyes slightly at it because I feel it’s a tad overkill. But I understand they are essentially using a free medium to promote sales and who wouldn’t utilize that kind of business model to do so? It’s a no brainer making money across social media right?
But are your favorite makeup brands spending way too much time on social media to a point it gets annoying?
I think if you aren’t seeing the logical business side of it, it can be very annoying to see the same thing promoted for over a month. It gets to be too much. I start to find it annoying and I just want to unfollow when I hear about so and so palette again and again and again and again……
You also have to take into consideration they are cross promoting across different time zones and traffic peaks. Which means, if they post at 9 AM EST not everyone on the West Coast is privy to the Tweet, Instagram, or Facebook post they did which means they go in yet again at around 12 PM EST and re-post so, they can reach a wider audience. Not to mention Internet traffic peaks at certain times of the day and they are also taking that into consideration when posting across social media. Believe me, their posting schedule isn’t willy nilly like most of us. The average social user will post any damn time it takes their fancy to do so. But brands are planning their posts for certain times in the day that they know will get them the most exposure. They have the posting down to a science because let’s face it, this is marketing 101 for them.
If I was a big business, I’d totally do the same thing so, I can’t really fault their force feeding their latest release down my throat every minute on the minute. However, I can’t lie and say I don’t sometimes get annoyed by it.
I also have to take into consideration their demographic is a lot younger, sometimes a little more gullible, and are easily fed the frenzy of a new release.
What do you think?
Are your favorite brands spending way too much time on social media?
Does it annoy you?
Or do you totally understand that this is a business and a business has to make money?