Rimmel Shake It Fresh Mascara is like opening a new tube of mascara each time you apply! Remember The My Mascara Stopped Working Phenomenon from last week? Most people felt that their mascara stopped working after a while because the formula dried out. That’s where Rimmel Shake It Fresh Mascara comes into play.
This comes in a new package designed to keep your mascara fresh. Each time you use it, simply shake it, and the formula is refreshed and restores to it’s original texture. Pretty cool right? I have no idea how it works but I imagine they thinned out the formula which allows it to separate when stored. A simple shake will have the pigments mix with the liquid and that likely gives it that, “I just opened a new mascara” formulation.
If it works, it’ll be mind blowing!
The formula volumnizes, lengthens, and defines lashes and promises a clump-free experience.
Could me curious!
Maybe I’ll never have to suffer through another my mascara stopped working moment again!
What do you think?
Or do you have some hope it’ll actual work?
Rimmel Shake It Fresh Mascara is available now at target.com.