April 24, 2017

Rimmel Shake It Fresh Mascara Ensures Your Mascara Never Dries Out

I receive a small commission if you shop through my link.

Rimmel Shake It Fresh Mascara is like opening a new tube of mascara each time you apply! Remember The My Mascara Stopped Working Phenomenon from last week? Most people felt that their mascara stopped working after a while because the formula dried out. That’s where Rimmel Shake It Fresh Mascara comes into play.

This comes in a new package designed to keep your mascara fresh. Each time you use it, simply shake it, and the formula is refreshed and restores to it’s original texture. Pretty cool right? I have no idea how it works but I imagine they thinned out the formula which allows it to separate when stored. A simple shake will have the pigments mix with the liquid and that likely gives it that, “I just opened a new mascara” formulation.

If it works, it’ll be mind blowing!

The formula volumnizes, lengthens, and defines lashes and promises a clump-free experience.


Could me curious!

Maybe I’ll never have to suffer through another my mascara stopped working moment again!

What do you think?


Or do you have some hope it’ll actual work?

Rimmel Shake It Fresh Mascara is available now at target.com.

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • diane

    is it just me or does the component looks like a shaker bottle!? that’s adorable!

  • Vivianna Vu

    This seems interesting! I have shorter straight asian lashes so drier formulas tend to work for me. Would love to see you try it out though~

  • Maria

    It sounds too good to be true. It looks like a gimmick to me. Maybe after I see reviews and swatches I can believe the claims.

  • K

    It sounds like the only thing that makes this product *special* is that it prevents mascara from drying out. I figured out a while ago I can just buy or get free minis of mascara so I can use the whole thing while the formula is still good. I’m not that into gimmicky products, so I think I’ll just stick to my minis.

  • Ashley

    This is interesting, borderline innovative. I haven’t heard of shakeable mascara till now, and always thought the only way to really get “fresh” mascara is the cake/water method. Which doesn’t do much for volumizing or lengthening. Since the price point won’t be high, it’s definitely worth a try.

  • Pandora

    This looks pretty awesome and I hope it works!! I think I have a coupon lying around so I might go ahead and try this.

  • Heidi

    It’s interesting. It’s also kind of odd since you’re supposed to toss your mascara after three months. I’m a bit down on Rimmel mascaras lately because that one that was supposed to tint lashes didn’t really work. Plus it was runny and smeared easily. I can’t help but wonder if this shakeable formula would be like that, too.

  • Amy

    How timely is that? I just read about DiorShow Pump’N’Volume Mascara this morning. From the Dior website: “Creates instant volume with the simple power of a squeeze. By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time.” It’s $29 so I would be fine with trying the Rimmel mascara.

    On the Cosmo website I read a mascara hack story and one suggestion was putting the mascara tube in a cup of warm water. Saline drops were mentioned as well.

  • katie reynolds

    Target has a $3.00 promo code, but they are sold out of this product. Not available in stores within 100 miles of my hometown. Must be popular!!

  • Dora

    Interesting idea. I will wait to see reviews. I tried a Rimmel mascara lately — the one that’s kind of a dupe of Rollerlash by Benefit — supposed to curl your lashes. It was a huge disappointment and I tossed it, and I hardly ever do that.