I finally got around to try out the Yes to Coconut Hydrate & Restore Ultra Hydrating Sheet Mask ($3.29) that Yes To introduced last year. I know, I’m so damn lat Yes To has been on a roll releasing an assortment of different masks lately for not only your face but even your eyes and lips that are both available in sheet and cream formulas.
No one can say I’m not a create of habit when it comes to life and skincare. After a long work day on Monday, I typically keep to the same weekly schedule which includes an early dinner with my friend Nikki where we proceed to eat the same exact thing every week (caesar salad and Bass Alison at Carbone) and home in time to catch Antique Roadshow. The only thing that changes during my Monday routine is the face or cream mask I decide to use that night but no matter what I always mask on Mondays (and a few other days of the week). For whatever reason, Monday has become a time I overindulge and spoil my skin. Typically this means a good cleansing, exfoliating, and of course, multi-masking with a cream and a sheet mask.
I love the idea of these because who doesn’t like a quick, cheap way to indulge your skin right? Pick up a few, slap them on while watching Antique Roadshow, and love your skin after.
Right? Well, maybe not so much.
I am an avid Asian sheet mask girl. I love the instant, visible (yet sometimes fleeting) results. I use them two or three times a week religiously. So, when US brands started dipping their toes into the sheet mask game I became very excited. But so far, I haven’t really been impressed with the offerings.
Yes to Coconut Hydrate & Restore Ultra Hydrating Sheet Mask is definitely one such disappointment. Before I rant it, I must say that the Yes to Coconut range has been promising thus far! I’m not found of the Yes to Coconut Micellar Water they recently introduced but the Yes to Coconut Ultra Hydrating Facial Souffle Moisturizer and Yes To Coconut Ultra Hydrating Overnight Eye Balm were incredible offerings!
This is a drier mask and isn’t as heavily saturated with essence as many Asian Sheet Masks are. A few reader’s recently told me they felt like Asian Sheet Masks are a bit too slippery and a bit too saturated for them. I guess I’m used to it, I just love a good slick facial mask. This is a lot more drier so, you won’t have essence dripping down your neck while you wear it.
If you never tried a sheet mask before it’s typically a single use cotton fiber mask that’s saturated with essence which can be worn anywhere from 10 to 20 minutes. After you’ll remove it, toss it out, and gently pat the extra essence into your skin (Don’t wash your face after! Just follow up with your normal skincare routine). I didn’t love the fit of this mask. The mouth area and the eye area was a little too larger and the mask didn’t adhere to my skin very well and kept peeling off at the sides and bottom portion. Sheet masks should be thin enough to adhere to your face like a second skin but not so thin they’ll tear. Sadly, this seemed a little too larger in certain areas and kept slipping off because it wasn’t terribly wet. It does have a very strong tropical tanning oil fragrance. It was pleasant enough but sensitive users will be disturbed by it.
I got the ten minutes in but after three minutes I was ready to remove it because it burns and tingles a good deal. My skin is pretty tough so, I didn’t come out of the experience with any redness nor did I have blemishes that popped up after. But this wasn’t a relaxing experience. It feel quite uncomfortable wearing it and I wouldn’t recommend it for sensitive users (or anyone else either for that matter). After removing it I didn’t feel like I experience any intense moisture or hydration that it promised.
I think Yes To is on to a great thing with these single use sheet and cream masks. They are budget friendly and nice to have around for a quick skin indulgence. The marketing is great, the price is fab, and the packaging is adorable. The formulas? That needs a lot of work because many of these masks aren’t that great sadly.
Yes to Coconut Hydrate & Restore Ultra Hydrating Sheet Mask is one I’d recommend skipping out on.