Laneige is currently sold at Sephora Canada as you may already know and of course, it’s also sold at Target. Or at least it used to be at Target! Recently, I’ve heard reports of the brand disappearing from Target shelves. My Target still has a display up and available but a lot of readers have asked what was going on with the brand as they couldn’t find it at Target locations.
Looks like Laneige will be sold at Sephora and Sephora.com shortly which could be why can’t find it at Target. Beginning June 2017, Sephora.com will begin carrying the brand and it moves into 150 Sephora door locations by the beginning of September 2017.
Both Ulta and Sephora have been expending their range of Korean beauty for a while now. Both offer some great brands in K-Beauty such as Skin Food, Tony Moly, and many more. No matter how popular Korean brand becomes in the US I’m always terribly fascinated that after all these years blogging K-Beauty that it’s finally become so much more mainstream and easy to purchase!
I’m only assuming at this point that Laneige will be leaving Target but are you happier with the brand at Sephora or would you rather have it stay at Target. I thought if it went to Sephora we might see much more from the brand then the smaller collection that Target carried. Or one can hope that will happen.
We shall see.
Do share your thoughts!