May 15, 2017

L’Oreal Voluminous Lash Paradise Mascara Arrives

I receive a small commission if you shop through my link.

It’s that time of the year when mascara everything starts flooding the drugstores. L’Oreal Voluminous Lash Paradise Mascara is actually a pretty old release now for Canadians as this little guy got released a several weeks ago in Canada but for those of in the US it’s all new.

Now, it deserves mentioning I’m not a L’Oreal Voluminous fan girl so, Lash Paradise doesn’t have me rolling around in fits of joy! But eh, I’m always up for trying a new mascara formula even if I am a bit of drugstore mascara snob!

L’Oreal Voluminous Lash Paradise ($8.99) has a 200+ bristled applicator that gives lashes a full fringe effect. The feather soft formula adds volume and length without weighting lashes down while the soft wavy bristles coat each lash.

I’m going to give it a try and I’ll let you know my thoughts!

Grab it up now at and

Tried it already?

Do let me know if it worked out for ya!

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Courtney

    I’ll be honest , the pink tube alone gets me .. what is it about pink , pretty packaging?

  • Carol G

    Saw this on the Ulta site and I immediately thought it looks like Too Faced better than sex mascara. The brush, the pink tube. If it is similar to BTS, I will try it only because it would be cheaper. Looking forward to your review.

  • Katie

    The wand shape and packaging color remind me of Too Faced’s Better than Sex mascara.

  • Erin

    Do you know if they will have a non-waterproof version? Waterproof is impossible to remove.

  • Maggie

    L’oreal voluminous butterfly is what I use so will be paying attention!

  • Gara Báez

    It looks like the Too Faced Better Than Sex Mascara. To be honest, I’m quite curious about it. May have to try it..who knows…maybe it could be a dupe?

    Lots of love!


  • Rah

    I believe everybody’s first impression is this little gen is a definite dupe for Too Faced Better than Sex mascara. The packaging, formula, wand shape and intense pigment is definitely duped and I must admit, I too am not a fan of L’Oréal Voluminous but this blew my mind and lashes! The lengthening and volume is definitely on point. My lashes were actually lush and I don’t say that about any mascara. I loved this mascara.

    • Sara

      Me too!! I usually don’t like drugstore mascara….but this is replacing my Better Than Sex. No clumping and half the price!?! Sign me up!!

  • Isabelle

    Hello. Do you know the date of when this mascara will be in the uk?

    • Isabella Muse

      I’m not sure sadly. I know it launched in Canada several weeks ago no uk date though apologies!

  • Emma M

    Where did you find this in Canada? I can’t seem to find it anywhere!!!

    • Mickaela Maxwell

      Having the same problem – can’t find it in Canada anywhere and there is no information online it seems…. 🙁

      • Isabella Muse

        I’m surprised you guys didn’t get it first. How about Amazon? Any chance getting it there?

  • Rah

    London Drugs now has it available online for $13.99. Shipping or in store pickup.

  • Val

    I purchased it and it doesn’t do what they say it will do. Very disappointed, especially since I usually purchase Loreal products. Maybelline Intense Volume was better.