Estee Lauder and Misty Copeland Debut New Modern Muse Campaign
Much to my delightful, principal ballerina at the American Ballet Theatre, Misty Copeland, has been chosen as the new spokesmodel for Estee Lauder Modern Muse. Misty’s face will appear online, on TV, in-store, and across print campaigns for the Modern Muse fragrance starting in August.
No offense to Kendall but Misty seems a better model for the fragrance as she’s truly someone that younger girls can look up to and aspire to be like. She’s an ideal role model and an inspiration to many. She’s also a unique and unconventional model for a fragrance as I don’t think Estee Lauder or any brand has used a ballerina in their ads. A more traditional approach has always been celebrity-based as we all know. Not that Misty isn’t a celebrity in her own right but she isn’t a model or a top paid actress either. I actually feel like I can relate to her much more than the current top model or actresses out there. She was a girl with a dream and achieved that dream through hard work and dedication. How can you not be inspired by that?
I hope Estee Lauder might extend her campaign to color cosmetics. I’d love to see her in cosmetic adverts as well as fragrance ones for the brand. But for now, I have no doubt that Misty will generate plenty of sales of Modern Muse for Estee Lauder.
What do you think of the new face of Modern Muse?
Do sahre!