Milk Makeup Flex Concealer Just Meh

I picked up Milk Makeup Flex Concealer ($28) recently because I kind of enjoyed the no-nonsense Milk Makeup Coverage Duo. It’s a handy little product that contains a duo of concealers in both a cream and fluid formula. Granted, it’s not incredible pigmentation or coverage but it’s a nice travel buddy for quick application and natural coverage.

Now, I’d like to say what led me to the purchase of Flex Concealer was my like of the Coverage Duo but that wasn’t it at all. The “flex” formula was what grabbed me. This is one of those techy concealers like Glossier Stretch Concealer. Clueless about the flex portion of the concealer? They are just referencing the fact that the formula moves and bends with your skin which in turn prevents it from creasing.

Here’s my review and swatches.

Milk Makeup Flex Concealer was a meh for me. Really didn’t impress me at all and I have to admit I wince at the $28 price tag (0.2 oz) as that toes the line from mid-to-higher end in my opinion.

This comes housed in a squeeze tube but it does have an attached sponge applicator for applicator which makes application easier than a slanted tip in my opinion. It’s available in eight shade selections and I picked up the Light Medium for myself which was a bit too yellow toned. It is formulated to conceal darkness and since yellow typically works well on the darkness I imagine that’s why they went with the shade but I honestly, don’t look fabulous in yellow toned concealer so, it wasn’t quite a good shade selection for me.

They market as full-coverage and longer-wearing but I wouldn’t say it did either. It wasn’t terribly pigmented and it did sheer out considerably during the blending process. You can build upon it but the coverage is still rather weak. I did like the lightly creamy texture but it was upon contact with skin it was drier and dragged a tiny bit during the blend processing.

Milk Makeup Flex Concealer Swatches (Light Medium)

Sadly, the entire “flex” thing didn’t quite work out for me as the wear was shorter since it creased within a two hour period into my finer lines and by hour four it began to fade away completely. I looked utterly drained and tired during the initial application due to the yellowness of the shade but by hour four I was really looking bad!

I sadly find that a lot of Milk Makeup is very no-nonsense. It’s for users that want more natural coverage and looks. It isn’t a brand that really delivers on intense pigmentation or instant visible results. Milk Makeup Flex Concealer was just a meh for me. Not really the coverage or performance I expect from my concealer not to mention the price was quite high.

Thumbs down.

Tried it?

Do share your thoughts.

Milk Makeup Flex Concealer is available at sephora.com.