July 20, 2017

NYX $49.99 Makeup Palettes Are A Know When To Walk Away Moment

I receive a small commission if you shop through my link.

I don’t exactly know hold old I was when I became enamored with Bruce Boxleitner but I’m pretty sure it all started with reruns of Scarecrow and Mrs King. I’m pretty sure he was my first “real man” crush. I mean, he wasn’t a boy, he was a man with a corvette and he did undercover work and had a fetish for divorced housewives that had kids and lived with their mother. He also happened to wear eyeshadow (in the early episodes of Scarecrow and Mrs King I’m pretty sure they were using the same taupe-y lilac on his eyes as they did on Fabio on all those Johanna Lindsey romance book covers.

Ahh the 80’s.

Later on in my crush I learned that there was life after Scarecrow and Mrs King and Bruce was in other fine films like the Gambler parts 1 through 100.

By the way, Kenny Rogers had a point there.

Sometimes you got know when to hold ’em, know when to fold ’em, and know when to walk away or in this case RUN! RUN FAR, FAR AWAY from $50 NYX Palettes.

P.S If you don’t recognize that man in the video, that’s Kenny Rogers prior his run in with some of Hollywood’s best plastic surgeons. Kenny has a perceptual state of surprise birthday look on his face nowadays. Remember kids, keep the cosmetic surgeries to a minimum.

Hi, I’m the Muse I’m a makeup addict and I have quite a few of NYX’s big giant palettes that they released gosh, somewhere on 9 years or so ago. I remember when these palettes were $19.99 to $24.99. They were mighty, they were big, they contained a selection of 100s of shades, they smelled bad, and they were probably made in a basement in a country I can’t pronounce the name of but most important they were cheap.

NYX Palettes have obviously evolved into something much, much more because they are sporting a sizzling hot price tag of $50. L’Oreal prices? Maybe.

But ouch!

I dunno if I’m willing to spend that much on NYX.

Are you?

I think I’ll fold ’em and walk away now thanks.

Check out NYX’s new palettes at ulta.com.

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Megan

    So glad you brought this up, Muse. My favorite NYX shadows are the Prismatic single shadows (very foiled, silver packaging). And there is not a chance I would pay 50$ for them. I saw these this morning and was so sad. What brands are really sticking to drugstore prices anymore!? I saw that ELF has $20 skincare. L’OrΓ©al foundations are approaching $20. Revlon palettes are outrageously priced for the quality. What is going on!?

      • Megan

        Great post! I totally agree with the part about paying a few extra bucks to get something high end. At least then I can earn points AND return it easily if I don’t like it

      • JL

        I do live in Europe and so I’m feeling you! πŸ˜‰ NYX just showed up in Monoprix’s (for anyone who doesn’t know and tad upscale store similar to Marks & Spencer in England) in France and no way would I pay 50€ (thus a bit more than 50$) for the palette. Shoot, the new Marc Jacob’s palettes are the same price and even if there are (a lot) fewer pans than the NYX big palette, I’d tell even a newbie to get that or numerous others before the NYX. (Not that Marc Jacob’s is my favorite or the best in eyeshadows, but just to compare).

  • Paola

    I just bought the colourpop X Karrueche palette and $16 is right in my budget for a palette. I refuse to spend a lot of money on makeup anymore especially an eyeshadow palette that I will never finish.

    • Megan

      I love Colourpop for their uniqueness, quality, and prices! They’ve replaced drugstore makeup for me. πŸ™‚

    • Emily

      I really want that palette but had to stop myself; I’ve been buying too many palettes lately, and not using many of them. I wish I could turn back time and stop myself from other palette purchases so I could justify the purchase of the beautiful-looking $16 Colourpop! I haven’t tried their pressed shadows yet, but love the super shocks.

  • Melissa

    I saw two of the Nyx palettes Beauty Staple & Beauty on the go listed on the Macys web site retailing for $ 30- $35 each .What is Ulta doing ? Ripping us off for $ 50 a piece? This is insane.

    • Isabella Muse

      wow one can hope that maybe they priced them wrong but even $35 is pretty high!

  • Susan

    Insane. If it wasn’t July, I’d think these were marketed as Christmas gifts/kits. No way in heck I’m paying $50 for Nyx; while I love many of their single products such as eye shadows and lip glosses, I’ve never found any of their palettes to be top-quality.

    And yeah, wth happened to e.l.f. and their $1-$2 items? Gone, baby, gone.

  • Carolina

    If I am going to spend $50 on an eyeshadow palette, then it’s going to be the Naked Heat one from Urban Decay. It seems worthwhile for that product but definitely not a NYX palette. Yikes! What is going on with drugstore pricing these days?

  • Susan

    Nope, I wouldn’t pay that much for a NYX palette. Just no. There’s got to be a line somewhere. No way the quality is at that level to make it a deal.

  • Linda Whitener

    Wasn’t Nyx acquired by EstΓ©e Lauder? That would explain a lot. In any event, I’m not going near a Nyx palette at that price. The other new Nyx palettes at $17.99 – $19.99…that I can live with, given Ulta’s frequent sales and coupons. But it’ll be a cold day in hell before I spend $50 on a drugstore brand. (In that context, I’d also point out that Olay has been busy jacking the Regenerist line up to $30 a pop. Screw dat…I’ll go online and order The Ordinary (great Canadian science-based line; I’m sure you’re familiar with it, Muse).

    • Isabella Muse

      No, L’Oreal in 2014. I mentioned it in the post πŸ™‚ I am indeed, it’s sweeping the Internet like crazy lately even though it isn’t entirely new. I blame Beautylish haha!

      • kjh

        Yeah, they upped the ordinary ante far more than deciem ever did. I never went there until ‘lish. One of my favorite things about the ordinary….other than the price point….is the few ingredients per product. If you want to try anything specific, you can get it in a fairly pure form. Not only can you weed out what your skin reacts to, but you can figure out if that specific ingredient is actually doing something. I love the concept.

      • Linda Whitener

        Duh…how’d I miss that?! L’Oreal’s ownership makes this marketing strategy even harder to understand; they ought to know the drugstore market segment inside out. And you’re right about The Ordinary…it’s getting a lot of love on the Internet. (How did those of us who are beauty-obsessed ever get by without the Internet? Seems like ancient history now!)

        • Isabella Muse

          lol ;-D it’s ok! L’Oreal purchased them back in 2014 I think! Between L’Oreal and Estee Lauder they will own ALL the makeups! haha..I know right? I swear that social media and the Internet builds a FRENZY over the littlest thing. Urban Decay can put out a speck of dirt tomorrow and tell the world that it multitasks as an eyeshadow a blush and an eyeliner and social media will blow it up into a multi-million dollar product. The internet/social media can sell us snow in the Summer!

  • Jules

    I would like to nominate this post as the quintessential muse post. Perfection. Made my day!!

    • Isabella Muse

      haha! I’d like to thank by parents, the makeup Gods, all my readers and friends on Musings of a Muse, and NYX for making this post possible. They like me they really really like me! ;-D haha! Thanks Jules I needed that laugh πŸ˜€

  • KatyCT

    Totally agree with all of the above. I was stunned when Macy’s started carrying NXY the same way CVS does. Really? So it seems the distinction between drugstore and high end is blurring and that is not in the best interest of the consumer. There is no way that I will pay $50 for NYX. You need to decide, as a brand, whether you are high end or not and then market accordingly. We all know that quality is not necessarily the deciding factor as to where you stand in the land of poor/mediocre/great product. I have some drugstore I love and I have high end I can’t stand but at least they aren’t trying to grab the best of both worlds. Confusing, to say the least. But as a company please choose a place and then make great stuff. Confusing the consumer is not a great strategy.

  • Denise

    I won’t even pony up for a $38 Morphe palette with a YouTube guru’s name slapped on it; NFW I’m paying fifty for NYX! Not even if it’s BOGO half off.

  • Rachel

    Yay for another Bruce Boxleitner lover!! Babylon 5 is my fave show ever, so I get you girl! πŸ˜‰

  • kimkats

    FIFTY bucks for NYX?!!?!?!?! Not.In.This.Lifetime. nononononono….. they must be pretty smoked up if they think anyone is gonna spend those kind of shekels on a drugstore brand. Shoot,I have trouble coughing that up for a high end (or what *used* to be high end) palette…. If drugstore makeup is starting to cost $50, then I think I need to seriously start shopping my stash… that’s craziness!!

  • Dalie

    Nyx ain’t that good. I don’t need it I ain’t gonna buy it.

  • Robin

    I like NYX. I just started using their products this year, but I don’t like them 50.00 like.

    Muse your crush was also a captain on Babylon 5!! Looked good in that series too!!

    • Isabella Muse

      He did indeed πŸ˜€ I liked him in Heros and Young Blades too!

  • Jenniferffrank

    Nope. No way would I drop 50$ on a NYX palette. That money is reserved for UD. Btw, I went to Wal Mart and Target today and I did get several items, but the pieces are crazy. I spent over 100$ on a few things from Target (cosmetic) wise. It’s just out of control. People will revolt and just spend a few extra bucks and go to Sephora or Ulta. I think it will come back to bite them in the butt.

    • Isabella Muse

      Target is like a vortex, it sucks you in and you drop $500 before you realize what you did lol!

  • Mo

    Omg this post was cracking me up!! But anyway no way would I buy a $50 nyx palette. At that price I’ll just get something by urban decay, too faced, or tarte.

  • Nikole

    Btw Muse, thank you so much for that song now being stuck in my head…….

    • Isabella Muse

      I’m sorry, would it make you feel better knowing I’ve been humming it since yesterday!? LOL!

  • Jonna

    Im a daily reader of yours, so i didn’t know anything about it previously. I feel like there’s not even anything special or unique about them to be that much… ? Don’t get me wrong, I ADORE nyx products. Not only for the price but I feel like they’re true quality as well. I could probably buy an entire face for the price tag on this. Pass!

    • Isabella Muse

      totally a pass for me too! Can’t see myself spending $50 on these!

  • Julia

    Not in a million years would I pay 50 dollars for a nyx pallete. That’s insane. Especially if it looks like the picture, like a cheap elf holiday palette you gift to your 13 year old niece. Drugstore brands are getting way too big for their britches. 20 dollar l’oreal, those terrible 16 dollar revlon palettes. For 50 bucks I’ll buy a 5 pan from Natasha denona (amazing) or any other midrange brand.

    • Denise

      Or, if you want an “all in one” (contour, blush, and shadow) palette, you can buy a Smashbox Master Class for that price point.

  • Christina

    Ah yes, Bruce Boxleitner!!! And NO just NO! on paying that for NYX eyeshadow!!!!

  • kjh

    You really are the Queen of the WTF department! Fold ’em, baby. Only people fully uninitiated into makeup would buy this as a gift or for self. I want a pan of Boxleitner lilac taupe, preferably by abh or Zoeva instead of that megillah. Talk about fuzzy borders between ds and mid-end. Nordie’s has sigma. Macy’s has Nyx. Some of the K skincare straddles that line, price-wise, but the performance is usually superior. This makes no sense at all. Sure hope CP does not abandon their business model. If they went b&m, think what could happen! Oy vay!

    • Isabella Muse

      *bows* Thank you! I try to run a tight ship around the WTF department -D

  • Randi MacDonald

    No way. I’ve moved far away from Made in China palettes anyway. It blows my mind that people are paying 58.00 for a Violette Voss palette also made in China.

    • JL

      Oh thanks! Was thinking about getting one and didn’t know that at the Violet Voss! And what about the Lorac Pirates palette? It just looks cheap to me.

  • emeris

    $50.00 for a drugstore palette ?? Nope not happening. With higher end products, you aren’t really surprised with a higher price tag. I have never been a fan of NYX anyway even when I had to stick to a budget with my makeup purchases. I did get the NYX birthday palette from ULTA for my Platinum birthday gift today and I will see if I use it or not. Was kind of hoping it would be another Urban Decay eye shadow like last year ;).