E.L.F. Cosmetics jumps on the Too Faced Peaches & Cream marketing scheme with a new release daily for the next 30 days. In two days, the brand will launch a brand new product daily on their website at www.elfcosmetics.com.
I imagine this is their Fall 2017 Collection or perhaps just additions to their permanent collection. It sounds exciting but one major launch would work out better for me as shipping on their website isn’t exactly cheap. Some might argue to just wait for 30 days and do one big haul at the end but E.L.F. tends to sell out of newly launched products quickly lately and the restock is slow.
So, yet again, I find myself like a hamster in a wheel jumping through hoops to purchase makeup.
On the upside, starting tomorrow there’s 50% off site wide using promo code CELEBRATE (ends August 31st)! That might make you feel a little less irritated about the “launch a day” marketing technique!
Set your reminders and hope for something so good we’ll forget about the fact we can only get our hands on a single new release a day.