August 28, 2017

L’Oreal Colour Riche Matte Lipstick Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

L’Oreal Colour Riche Matte Lipstick is a new matte finish lipstick collection available in 16 shades that launched earlier this Summer in time for the Fall 2017 season. As you know I’m not a matte lipstick kind of girl but I decided to pick up two of these none the less to review and swatch up here on the blog.

Let’s take a look!

L’Oreal Colour Riche Matte Lipstick is a fairly inexpensive and uneventful lipstick. If you’re embracing mattes for your Fall looks they are far better formulas available at the drugstore (Rimmel The Only One Matte is a great one!).

Depending where you purchase these lipsticks they can set you back $6 to $9 which each barrel holding 0.13 oz of product. I got mine at Harmons and I believe I paid $5.49 each so, not really too bad a deal.

The formula is quite dry but not so dry that the lipstick tugs during application. It does however, have a tendency to fall into my natural lip lines which gives it the appearance of looking quite dry and less than smooth. The application was easy enough with a light, creamy consistency that glided onto lips easily. The finish is actually a little more creamy than pure matte. I had no issues with it feathering during the four hour wear time but it was comfortable during that time and felt rather dry. They do have a light perfume-y flavor and fragrance.

L’Oreal Colour Riche Matte Lipstick Swatches (He Thinks He Matte-Cho and Matte-Sterpiece)

L’Oreal Colour Riche Matte Lipstick ( Matte-Sterpiece)

L’Oreal Colour Riche Matte Lipstick (Matte-Sterpiece)

L’Oreal Colour Riche Matte Lipstick (He Thinks He Matte-Cho)

L’Oreal Colour Riche Matte Lipstick (He Thinks He Matte-Cho)

I get that L’Oreal Colour Riche Matte Lipstick is a launch that’s trying hard to keep up with the current matte trend for Fall but it’s a dismal formula that doesn’t wear comfortably and ages lips horribly. I’d skip it as there are far nicer budget options available that aren’t dry or dry looking.

L’Oreal Colour Riche Matte Lipstick is available now at,, and

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Danadoo

    I really dislike loreal lipstick, for some reason it always wears off the middle of my lips and gives me that lovely “ring around the lips” look. Also I refuse to buy a lipstick named “he think he matt-cho”. Dear lord… That is such an awful name!

    • Isabella Muse

      I don’t even get it. Do they mean he thinks he matters? where does cho come into play? So damn dumb lol!

      • MN Diamond Girl

        Do they mean Macho? Bunch of creative people working at L’Oreal. 😉

          • Dora

            That is a TERRIBLE name. I understand — how many different ways can you say “red” or “brown” but that is awful and actually might be a deterrent for people buying it. And also, what if it does get really popular? Won’t L’Oreal be embarrassed to have its bestselling lipstick be “He Thinks He Matte-Cho?”

  • Robin


    Muse, thoughts on season finale of Game of Thrones!?!? Makeup is important, but wowzer, so was last night!!

    • Isabella Muse

      LOL GOT is way more important! That was some crazy finale! I can’t even believe that ice dragon took down the wall in like 5 seconds. WTF!!!!!!!!!!!!!!!!!!!!!!!!!!! And I wasn’t convinced for one second that Cersei was sincere! The real question is how the hell are they going to get out of this!?

  • wendy

    I can’t buy those color riche lipsticks, they smell like some fragrance my grandmother would have worn and I’m 55! haha!

  • Heidi

    I’ve got one of these, in doesn’t matte-r. I was hoping it would be a brick red/brown but it was a wine color. It’s pretty but not what it looked like in the store. They’re okay, though. For some reason the smell of these doesn’t bother me, and I don’t find them too drying, but god, the dumb names!

    • Isabella Muse

      Not too drying but they do fall into my natural lip lines and end up looking dry and crusty :-/ I didn’t mind the fragrance/smell too much!

      • Heidi

        I have a couple of the pinks line, which I think are the same as these, but older. The Jennifer’s pink is a beautiful fuchsia and that one settled into lip lines and left me with a ring around my lips. I’d just gone grocery shopping and from the time I’d walked into the store with fresh lipstick and by the time I walked out an hour later, I had a huge pink lipstick ring, so I was bummed. (But bought one of these anyways because I like matte lipsticks.) I think ColourPop’s blotted lip line is the same effect — blotted, matte, etc., and they perform better, I think.

        • Leisa

          I admit I bought a handful of the Jennifer’s on sale but I hate the finish, so I can say that was a wasted bargain.

  • amy

    L’Oreal actually did this formula back in the late-90s, and I’ve been waiting for them to bring it back! It’s honestly one of my absolute favorite lipstick formulas, and I find it quite comfortable & long-wearing. I also really like the smell of L’Oreal lipstick, but I date back to the 80s, and some of the more prevalent brands smelled of wax (Wet N Wild), oil (CoverGirl & Maybelline), or just weird (Revlon & Max Factor)… We mainly wore DS brands in Middle/High School, as most of us bought our own makeup, and DS brands were what we could afford.

    • Heidi

      Did they do this formula in the 1990s? I used to buy more L’Oréal back then, along with Revlon because I like matte lipsticks so long as they have a touch of glide. (I don’t like how dry and plasticky the liquid formulas are these days), so the return of some of these formulas is welcome.

      • amy

        It may have actually been early 2000s… The formula is quite similar to the Maybelline mattes, as well as NYX Full Throttle or Soft Matte Lipstick.

        The first matte “bullet-type” lipstick I remember was by Ultima II, and that was around 1990!

        • Heidi

          I remember the Ultimas, and the nude lipstick trend. Are you talking about the NYX soft matte lipsticks, and not the lip creams? I liked those a lot and wonder if they’re being discontinued.

  • Zoey

    Did you try the lip liners that came out with these? What did you think of those?

  • Kate

    yes I don’t mind fragrance in products the L’O one doesn’t work for me in lipsticks

    Muse have you tried the matte liners that are on the display with those lipsticks, I was going to but passed. thanks

  • Linda Whitener

    I just don’t get this matte lip trend at all. Matte is fine when it comes to foundation, eyeshadow, and blush – but very few of us look good in matte lipstick. If I were conspiracy-minded, I’d think cosmetic manufacturers just want us to invest in a whole new “lip wardrobe,” so to speak.

    • Susan

      And you would be correct, Linda. It’s all marketing, to create a “need,” where none truly exists. Of course I fully realize that makeup is ALL want and not need. I agree that very few people look good in matte lipstick and at 58 I’m def not one of them. I think matte lips make most people look ill or, in my case, dead.

  • DJ

    I don’t like any L’Oréal lipsticks. They discontinued the old infallible liquid lipstick/balm duo that was my favorite formula for wear without having ring around the lips….. but not before “improving” the formula which was perfect to begin with and completely changing the colors. My favorite nude mauve became a bright coral…. how does that even happen? I can’t find another formula at all similar and the only drugstore mattes I like are Nyx.

  • genevieve

    I don’t like the L’oreal Colour Riche line at all as it usually fades within half an hour on me and I am not a fan of the matte lipstick craze either.
    I like the second shade – but the name is off putting. So no, I won’t be getting these.